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A 3-Step Path to Adding Emotional Intelligence to Your AI-Generated Copy and Content.

Nick Ursborne

Companies find it hard to resist the math of using AI to write at least some of their copy and content. Wherever you are along the sales funnel, you’ll achieve higher conversion rates with copy that has a stronger emotional appeal. But here are some questions I’ll ask myself as a way to audit the text for Emotional Intelligence: 1.

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Decoding Academic Integrity: Mastering the Art of Citing Paraphrased Texts

Grammarly

Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly How to cite a paraphrase Paraphrasing is when you restate someone else’s text or speech in your own words, keeping the original meaning. Quotation marks are only for direct quotes, where you copy the original source’s wording exactly.

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Be the Human In The Loop… And why this is so important when using AI writing tools.

Nick Ursborne

Often applied to the learning cycle of an AI, HITL can also be used to describe human involvement in the AI output of copy and content. Second, you need a human or two to review the text from a legal, privacy, and ethical standpoint. This is why you need a Human In The Loop (HITL) Yes, HITL is a real thing. I didn’t just make it up.

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How I’ve Run Postcard Campaigns for E-Commerce Brands That Get Over 20x Return on Ad Spend

Buffer

I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. You can scroll past an ad online, but you have to physically hold a postcard until you decide what to do with it. Direct mail is such a cool marketing strategy.

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How to Run Responsive Display Ad Campaigns

Neil Patel

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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How to Create the Best Responsive Search Ads

Neil Patel

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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How to Write Infographics: Your Complete Guide to Stellar Copy

Express Writers

Consider this example below from a recent email we sent about Express Writers University While it might seem like an infographic is just an alternative way to deliver information, imagine how this information would look if it were simple text. Your copy should concisely describe the data for each chart.

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