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Local Keyword Research: 4 Easy Steps to Attract More Customers

Backlinko

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.

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How to Create Hyperlocal Ad Campaigns

Neil Patel

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

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How to Run Responsive Display Ad Campaigns

Neil Patel

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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What SEOs Need to Know About the Anchor Text Google Update 

The Hoth

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Backlinks and internal links are a crucial part of any SEO strategy , so you need to make sure you’re formatting your anchor text properly. What’s the Anchor Text Google Update?

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5 Actionable Tips to Get Your Website Added to Google News

Neil Patel

Let’s look at some of the best practices for getting added to Google News XML sitemap and how you can get real-time traffic. To be included in news XML’s your reporting must be original, honest, and well-structured with quality anchor texts, meta tags, and an authoritative voice. Adhere to the Principles of Good Journalism.

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A Guide to SEO Writing: 5 Ways to Improve Your Content Writing

Grammarly

SEO writing is online text content strategically written to appear prominently in search engine results. The acronym “SEO” stands for search engine optimization, so the general definition of SEO is anything that improves search engine results. Only online content that aims to attract more web visitors should consider SEO keywords.

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SEO for Fashion E-commerce: A Definitive Guide

Neil Patel

This means that your store needs to be optimized for relevant keywords, so that customers can find what they’re looking for. This means that your store needs to be optimized for image search , as well as traditional text-based search. This means that you need to be able to target long-tail keywords effectively.

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