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Local Keyword Research: 4 Easy Steps to Attract More Customers

Backlinko

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Do it right, and your business becomes more visible.

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What is Copywriting? A Modern Definition and How-To Guide

Make a Living Writing

What I have for you isn’t your grandpa’s copywriting definition and description. It’s a rebel’s 21st-century copywriting definition—and a how-to guide on how to break in and do it. A Copywriting Definition for the 21st Century What is copywriting today? It’s both an ad and free, useful information.

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25+ Carefully Curated Consonance Examples (& Definition)

Smart Blogger

Now that you have a consonance definition, let’s learn how it can make your wr iting r esonate with r eaders. Start by taking one of the examples in this post and adding to it. When you’re ready, share some of your work online — maybe by writing a social media post on Twitter(X), using the day’s keyword. Get some feedback.

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How Much Do Google Ads Cost?

Neil Patel

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Ready to get clear on Google ads’ costs and learn how to make the most of your budget?

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How to Create Hyperlocal Ad Campaigns

Neil Patel

This is achieved by strategically placing the right ads in front of the right people at the right time. That’s because most of the people targeted by hyperlocal ad campaigns are already looking for the product or service you offer. Or, they’ll be served one of your ads on their social media timelines. Easy to Set Up and Run.

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How to Write PPC Ad Copy Using AI

Neil Patel

How can you increase the chances of the right people clicking on your ads? You need to learn how to write ad copy that converts. AI tools can help you write ad copy that produces results. Just so we’re on the same page, let’s quickly look at a simple definition of AI. 6 Ways AI Can Help You Write Good PPC Ad Copy.

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How to Run Responsive Display Ad Campaigns

Neil Patel

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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