Remove Ads Remove Demo Remove Digital Marketing Remove Engagement
article thumbnail

10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Click-through rates can take many different forms and directions, depending on where the customer is in your digital marketing funnel. Time on page The average time your audience spends on your website or reading your blog posts (now called average engagement time in Google Analytics 4) is a strong indicator of your content success. 

article thumbnail

10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users. Once a user downloads the demo or free version, the goal then becomes nurturing them into becoming a paying customer.

Marketing 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Successful Twitter Advertising Ideas

Neil Patel

You can use Twitter for marketing, engagement, and customer service. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Remember that ads should only be a portion of what you’re sharing each day.

article thumbnail

Compare The Best Marketing Automation Software

Quick Sprout

HubSpot — Best for Inbound Marketing. Request a free demo. HubSpot is one of the most well-known names in the marketing world, and they’d credit their success on their inbound strategy. Contact the HubSpot sales team to request a free demo. Moosend is an excellent—though understated—email marketing solution.

Marketing 126
article thumbnail

How to Optimize Each Stage of the Marketing Funnel for More Conversions 

The Hoth

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . In this scenario, paid ads, social media posts, and blog articles are the most effective types of content for TOFU prospects. .

Marketing 105
article thumbnail

What is Performance-Based Marketing? (and How to Win at It)

Neil Patel

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

IT 134
article thumbnail

How to Put Together a Video Marketing Strategy That Works

Content Hacker

Video marketing is a form of content marketing that uses videos to promote or market a product, service, or brand. Its goal is to attract, engage, and convert viewers into customers or supporters by delivering valuable and relevant content on a highly engaging platform. What do you want to achieve with your videos?