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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).  Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic.   Ready to dig in?

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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

Everything from designing websites (WordPress) to chatting with your in-house staff (Slack) uses some type of SaaS subscription. The ‘freemium’ SaaS business model To attract subscribers, many SaaS companies use the ‘freemium’ business model, where they provide a free demo or free version to reel in users.

Marketing 102
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How to Optimize Each Stage of the Marketing Funnel for More Conversions 

The Hoth

In fact, you may not even know that you have a marketing funnel in the first place. . If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). . What’s a Marketing Funnel? Content marketing

Marketing 105
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Compare The Best Marketing Automation Software

Quick Sprout

HubSpot — Best for Inbound Marketing. Request a free demo. HubSpot is one of the most well-known names in the marketing world, and they’d credit their success on their inbound strategy. Contact the HubSpot sales team to request a free demo. Moosend is an excellent—though understated—email marketing solution.

Marketing 126
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10 Successful Twitter Advertising Ideas

Neil Patel

You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Remember that ads should only be a portion of what you’re sharing each day. Make sure you always follow Twitter advertising policy when creating ads.

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

As of 2020, there are almost 2 billion websites online, all of which need content to get visitors to pay attention to them. . The simplest way to explain the difference in copywriting vs. content writing is to look at two different websites covering the same topic. Persuasive writing is at the core of all good marketing copy.

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How to Put Together a Video Marketing Strategy That Works

Content Hacker

A robust video marketing plan can serve a variety of purposes in marketing: Brand Awareness: Creating videos that showcase your brand’s personality, values, and offerings can help build brand awareness and recognition. How to Put Together a Video Marketing Strategy Start by establishing your goals and key messages.