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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.

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5 Ways to Convert Paid Ad Leads

Neil Patel

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.

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Facebook Lead Ads: What They Are and How to Use Them

Neil Patel

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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15 Lucrative Ways to Use Facebook Carousel Ads

Neil Patel

Facebook carousel ads offer marketers and entrepreneurs a compelling way to introduce their products and services to customers. Now, how can you leverage Facebook carousel ads for your own social media strategy? Let’s start with the basics of carousel ads. Let’s start with the basics of carousel ads.

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How to Create Your First Website Like a Pro

Neil Patel

You’ve decided to create your first website—great! What You Should Know About Starting a Website. In order to get your website online, you will need a domain name and a web host. A domain name is where people access your website. What If I Want a Free Website? A Step-by-Step Guide to Creating Your First Website.

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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Website traffic It’s little wonder almost all of the content experts I spoke to mentioned website traffic. Users Users, or unique visitors, show how many people visit your website.   Time on page indicates how deeply your audience is engaging with your content.   Ready to dig in?