Neil Patel

MARCH 25, 2021

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you.

Digital Marketing 144

Digital Marketing Marketing Freelance Social Media 144

The Hoth

NOVEMBER 7, 2022

One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. Lastly, how you should use them in your content marketing for excellent results. . Let’s get started! low) search volume.

Keywords 104

Keywords SEO Landing Page Content Creation 104

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Bramework

DECEMBER 28, 2022

Looking for the best keyword discovery ranking tools to really boost your website traffic? What do I mean by keyword ranking? That you’re using your keywords to rank your website better in the search engines. That you’re using your keywords to rank your website better in the search engines. SERPWatcher.

Keywords 95

Keywords Blog Post Post Blog 95

Elna Cain

OCTOBER 19, 2023

I call these types of writing gigs, ad hoc gigs since it’s a one-off type of submission. You can also have ad-hoc clients that call on you a few times a year as well (I’ve had a few of those types of writing jobs too ). I love helping brands elevate their message on social media and through their email marketing.

Website 224

Website Portfolio Retail Writing 224

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

Content Writer 237

Content Writer Writer Content Writing 237

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

ContentWriters

MAY 8, 2024

As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together.

SEO 64

SEO Search Engine Optimization Keywords Engineering 64

Neil Patel

MARCH 19, 2021

Pay-per-click is a common advertising model in internet marketing. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

BKA Content

FEBRUARY 23, 2024

of clicks go to the top five organic links on search engine results pages. How can you implement SEO if you don’t have a dedicated digital marketing department? To keep up with competitors, you must conduct regular website audits, refresh web pages and monitor keyword rankings.

SEO 82

SEO Agency Search Engine Optimization Digital Marketing 82

Smart Blogger

JULY 13, 2023

It’s a Swiss army knife packed with features that help you track your keyword performance and spy on your competitors. You want to run ads targeting locals looking for a birthday cake. With an SEM tool, you can find the best keywords for your campaign, set your budget, create your ads, and track their performance.

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Social Media 133

Elna Cain

FEBRUARY 25, 2023

Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). Write a landing page of 300 words and an article that’s 3000 words. I have two: one for my Twins Mommy brand and one for digital marketing, my freelance writing niche.

Freelance 209

Freelance Writer Landing Page Consulting 209

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. Long-Tail Keywords.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. As customers search online, paid search ads appear at the top of the results.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

SEPTEMBER 16, 2021

Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

MARCH 12, 2019

That’s a laundry list of keywords that drive me the most traffic. But there is an issue with a lot of those keywords. Keywords like affiliate marketing, SEO analyzer, SEO checker, statistical significance calculator are all terms that won’t drive me any revenue. How to pick the right keywords.

Keywords 112

Keywords SEO Agency Digital Marketing 112

Smart Blogger

JULY 11, 2023

SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Here’s how they work together: First, businesses spot those golden keywords that their customers are likely to use when they’re looking for the products or services they offer.

Engineering 59

Engineering Landing Page Marketing Construction 59

Smart Blogger

MAY 15, 2023

From keyword placement to engaging meta descriptions, we’re about to spill the beans on actionable techniques. When you pair up these two terms, you’re looking to enhance your online content writing with SEO keywords that Google considers relevant based on a searcher’s intent.

Copywriter 127

Copywriter Copywriting SEO Landing Page 127

Elna Cain

JULY 16, 2023

This job board is perfect if you do more digital marketing writing for SaaS businesses. When searching the job board, narrow your focus to specific job ads relevant to your niche. For example, when looking at the Superpath job site, I saw a job ad with Plot. What I like to do is search for the company on LinkedIn first.

Copywriter 177

Copywriter Copywriting Freelance Copywriting Freelance 177

Income Diary

MARCH 19, 2024

Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads. By monitoring the performance of your ads, you can adjust your approach to ensure that your promotional efforts consistently resonate with your potential customers.

Promotion 105

Promotion Website Social Media Advertising 105

BKA Content

FEBRUARY 28, 2024

Search engine optimization (SEO) is nearly 90% more effective at boosting website traffic than paid ads, leading to more customers, work and sales. If you rank high on page one when potential customers search for keywords such as “best general contractor in Dallas, TX,” you can count on a significant boost to website traffic.

Contractor 73

Contractor SEO Construction Search Engine Optimization 73

Neil Patel

SEPTEMBER 3, 2020

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 Google Ads commands 73.1 Google Ads are effective.

Agency 131

Agency Landing Page Advertising Ads 131

BKA Content

FEBRUARY 12, 2024

SEO for your homepage specifically focuses on your website’s main landing page. First, it ranks for relevant keywords, helping potential customers find your site. Second, it helps the other pages rank better by establishing your site as an authority on relevant topics that potential customers are searching for.

SEO 82

SEO Search Engine Optimization Keywords Engineering 82

Neil Patel

FEBRUARY 8, 2021

For example, if someone sees an ad you’re running on Google, finds the phone number, and calls you, that’s an inbound call. An example of this would be someone completing a form on your landing page and entering their phone number for you to call them. PPC/Landing Page Performance.

Landing Page 120

Landing Page Social Media Keywords Sales 120

BKA Content

NOVEMBER 24, 2023

Comparing keyword performance over time can guide future marketing campaigns. SEO generally takes a few months to reach its full effect, giving you plenty of time to note how keyword variations fare. Keep in mind that broad keywords have more competition, so it can pay to target more specific, less-used phrases.

SEO 73

SEO Landing Page Agency Keywords 73

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Backlinko

JANUARY 25, 2024

Positive customer reviews serve as free ads for your products or services too. If you do include extra details in your business name and try to stuff it with unnecessary keywords, this could be seen as a shady tactic by Google. When you click on a location, it’ll be added. And as a result, your GBP will be suspended.

Food 90

Food Keywords Management Landing Page 90

BKA Content

MARCH 13, 2024

In a 2020 construction marketing survey, 53% of respondents planned to increase SEO marketing efforts, and 12% planned to decrease paid search ads. Optimizing your pages and content with proven strategies is essential for several reasons. Keyword research is critical to your digital marketing strategy.

Construction 52

Construction SEO Search Engine Optimization Keywords 52

Neil Patel

DECEMBER 16, 2021

That’s why eMarketer estimated that digital ad spending will grow to $191.01 This is on-trend with what we have seen in digital ad spend growth. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Shorthand Content Marketing

OCTOBER 7, 2022

Every blog post that is added to their site adds to their digital marketing footprint. SEO writing means that you must incorporate specific keywords and semantic language into your website content. . As a rule, the best content writers will: Use accurate keywords to build your search engine visibility.

Copywriter 97

Copywriter Copywriting Writing Content 97

Elna Cain

JANUARY 1, 2023

So, if my top-tier clients are digital marketing SaaS businesses, I can create a client ladder this way: Bottom-tier: solopreneurs with multiple sites. Mid-tier: small businesses that focussed on digital marketing content. You might also see that certain words are used in keyword titles like Best, How To, What Is?

Freelance 182

Freelance Writer Portfolio Copywriter 182

Neil Patel

AUGUST 10, 2021

As you research, look at law firms that cater to the same target market you do and do the same kind of work you do. Use Ubersuggest to get content ideas, find keywords you should target, and perform a competitive analysis. Don’t Be Afraid of Google Ads. Google pay-per-click or PPC ads can be expensive for lawyers.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139