The Hoth

MARCH 7, 2024

Google Ads users can now run ads on Pinterest, which opens up a new range of possibilities for marketers running paid ads through Google. Speaking of TikTok, YouTube Shorts (Google’s answer to TikTok) has some impressive capabilities that not enough businesses utilize. However, they had an ace in the hole.

Brand Awareness 66

Brand Awareness Digital Marketing SEO Utilities 66

Smart Blogger

SEPTEMBER 12, 2023

Far more than just making random video uploads, a YouTube marketing strategy employs research, social media insights, and data to help make decisions about every detail of a YouTube campaign. Think on-brand channel art, SEO-savvy video descriptions, intentional partnerships with YouTube influencers, and smart YouTube ad placements.

Script 103

Script Social Media Marketing Brand Awareness 103

Smart Blogger

MAY 15, 2023

From keyword placement to engaging meta descriptions, we’re about to spill the beans on actionable techniques. When you pair up these two terms, you’re looking to enhance your online content writing with SEO keywords that Google considers relevant based on a searcher’s intent.

Copywriter 127

Copywriter Copywriting SEO Landing Page 127

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? If you cater to a niche market, SEO may not provide a payoff since only a few people will search related keywords.

SEO 84

SEO IT Brand Awareness Search Engine Optimization 84

Moz

MARCH 11, 2021

To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly. So B2B is a little bit different than you would see in your normal B2C types of marketing, right? Gather seed list.

Keywords 60

Keywords SEO Education Agency 60

Neil Patel

DECEMBER 16, 2021

That’s why eMarketer estimated that digital ad spending will grow to $191.01 This is on-trend with what we have seen in digital ad spend growth. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Income Diary

FEBRUARY 4, 2024

As we forge ahead, prepare to embark on a journey through a landscape of keywords, backlinks, and the alchemy of SEO. By incorporating these keywords into your SEO strategy, you’ll be better positioned to capture the attention of those who matter most to your business.

Engineering 52

Engineering Website Utilities Keywords 52

Neil Patel

JANUARY 30, 2022

There is no one-size-fits-all approach to digital marketing. Some industries, such as Utilities and Animals & Pets , were lower than average. Public & Local Services face the highest average keyword difficulty for target terms. Beauty & Well-Being faced the lowest average difficulty for target keywords.

Advertising 101

Advertising Website SEO Insurance 101

Neil Patel

SEPTEMBER 16, 2021

Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. What are The Different Types of PPC Marketing? Certain risks do come along with PPC like ad placement or a competitive keyword.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Backlinko

JANUARY 8, 2024

Nation Growth Percentage Chile 84% Argentina 55.30% Peru 49.10% Mexico 47.80% China 43.60% How People Discover Podcasts Podcast enthusiasts discover new content through various channels, with 40% of listeners exploring new podcasts by utilizing in-app search bars. billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03 billion 2027* 62.71

Entertainment 109

Entertainment Advertising Utilities Ads 109

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC).

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Neil Patel

MAY 4, 2021

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. It’s simple to translate your Google Ads campaign to the Microsoft platform because they have similar functionality.

Advertising 89

Advertising Utilities Ads Keywords 89

iWriter

JUNE 20, 2023

SEO encompasses five key stages: Keyword research: Identify the search terms people use. Demonstrating the value of SEO: Utilize an ROI model to showcase the incremental improvements achieved through SEO. Utilize paid search data to illustrate the cost comparison between acquiring traffic through paid search versus SEO.

SEO 52

SEO Search Engine Optimization Utilities Brand Awareness 52

Neil Patel

MARCH 10, 2023

Amongst our recommendations, we noticed that this brand was not utilizing the 130+ characters in their product titles. Due to a lot of the conventional wisdom out there, brands and professionals have been instructed to utilize as many of those characters as possible. What if it’s the back-end keywords? Test, test, and test.

Writing 72

Writing Electronics Utilities Keywords 72

The Hoth

OCTOBER 3, 2023

Options include using exact matches for your keywords (i.e., As a result, anchor text containing target keywords was the most powerful – causing many SEOs to spam their anchors with keywords. The tactic provided impressive results, too, as keyword-rich anchor text often led to stellar rankings. The HOTH), and more.

Text 98

Text SEO Keywords Engineering 98

Bramework

OCTOBER 31, 2023

Step by Step Guide: How to Write a Perfect Blog Post with Bramework Content Research AI blog post writers can assist in content research by providing reports on new content posted on specific websites or finding specific keywords. They can save you valuable time spent on researching and analyzing information.

Writer 98

Writer IT Blog Blogging 98

Fat Joe

OCTOBER 14, 2022

Google Ads they’ve bought. All the different ad variations they’ve tried. The software lets you analyze your rivals, measure PPC and keyword effectiveness, and get insight into their landing page strategies. iSpionage also presents lists of the most profitable keywords. Moz began as a keyword research tool in 2004.

SEO 95

SEO Agency Keywords Digital Marketing 95

BKA Content

OCTOBER 6, 2023

Set Up and Update an SEO Blog Setting up and maintaining a blog is one of the best types of digital marketing for therapists. Utilize Link-Building Strategies Building high-quality links is vital for the success of SEO for therapists. What Is SEO for Therapists? There is a lot to consider as you start your blog. Learn More 4.

SEO 84

SEO Search Engine Optimization Social Media Insurance 84

BKA Content

FEBRUARY 17, 2023

Many small businesses connect with people by using social media — but as you do most of your work in non-digital spaces, you may feel behind when it comes to this aspect of your business. It’s entirely possible to integrate a home remodeling business with digital marketing plans. Don’t worry.

Lead Generation 95

Lead Generation Contractor Search Engine Optimization Healthcare 95

BKA Content

NOVEMBER 24, 2023

Comparing keyword performance over time can guide future marketing campaigns. SEO generally takes a few months to reach its full effect, giving you plenty of time to note how keyword variations fare. Keep in mind that broad keywords have more competition, so it can pay to target more specific, less-used phrases.

SEO 76

SEO Landing Page Agency Keywords 76

Smart Blogger

JULY 17, 2023

At its core, Local SEO, or Local Search Engine Optimization, is a tailored digital marketing strategy designed to optimize your online presence, aiming to attract more business from relevant local searches happening on Google and other search engines. Use relevant keywords naturally within your description.

SEO 52

SEO Keywords Search Engine Optimization Utilities 52

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. The Importance of Business Ethics in PPC Ads. Now, what’s the importance of business ethics in PPC ads?

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

ContentWriters

FEBRUARY 8, 2023

Make sure that the video has an exciting storyline and includes relevant keywords in the title. To make sure you’re getting the most out of your SEO video marketing efforts, follow these guidelines: Create short, relevant videos targeting viewers who are likely to be interested in your product or service.

Marketing 115

Marketing Brand Awareness Social Media Promotion 115

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. UpContent Become a Better Social Media Marketer What is Curated Content? Think of curated content as the art gallery of digital marketing. An added benefit? But don’t stop there. This is where technology comes into play.

Content 52

Content Social Media Digital Marketing Entertainment 52

Content Hacker

JANUARY 29, 2024

Now apply that to digital marketing and you’ve got curated content. UpContent Become a Better Social Media Marketer What is Curated Content? Think of curated content as the art gallery of digital marketing. An added benefit? But don’t stop there. This is where technology comes into play.

Content 52

Content Social Media Digital Marketing Entertainment 52

Backlinko

JANUARY 25, 2024

Positive customer reviews serve as free ads for your products or services too. If you do include extra details in your business name and try to stuff it with unnecessary keywords, this could be seen as a shady tactic by Google. When you click on a location, it’ll be added. And as a result, your GBP will be suspended.

Food 87

Food Keywords Management Landing Page 87

Income Diary

JANUARY 31, 2024

In a digital landscape full of noise and fleeting attention, an email list is your anchor for sustained visibility and engagement. The Benefits of Having a Strong Email List Owning a robust email list is the linchpin of digital marketing success.

Social Media 52

Social Media Utilities Collaboration Engagement 52

Content Hacker

JANUARY 20, 2023

For example, if too many keywords or repeat sentences appear too often in your content, this could trigger red flags with Google’s algorithm and lead to penalties. It’s all part of establishing a smart content marketing process with the right tools and systems — which I also lay out in this extensive resource. Cue penalty.

Content Creation 116

Content Creation Search Engine Optimization Content Content Creator 116

Moz

JANUARY 26, 2021

Well, for us at Tao Digital Marketing , our work with Fleetcover goes to show that results can be achieved by focusing on the most important changes in the little time you have. In November 2019, we added the ‘TawkTo’ chat function to the site which has helped generate leads. Keyword research and search intent.

Insurance 69

Insurance Content Creation Utilities Keywords 69

Content Hacker

JUNE 30, 2023

your content house : WordPress is also endlessly customizable, with hundreds of plugins and themes you can apply to tweak your site’s look, feel, and utility. Step #1 : Identify your ideal customer profile to create highly targeted ads that resonate with them. Be smart and sell your course from your website, a.k.a.

Collaboration 98

Collaboration Blog Blogging Banking 98

Bramework

DECEMBER 1, 2023

So optimizing content for relevant keywords can boost a brand’s visibility in search results. 450+ Most POWERFUL Words To Influence Buyers and Readers in 2024 Is More Cost-Effective Compared to paid ads , content marketing represents an affordable way to reach a large audience. Is cost-effective compared to paid ads alone.

Content 52

Content Entertainment Brand Awareness Education 52

Pronto Marketing

MARCH 2, 2020

Anyone who has worked alongside or has otherwise interacted with a digital marketing expert or SEO specialist is almost certain to be familiar with the oft-repeated saying that follows: “ Content is King.”. Explore Digital Marketing Strategy for SEO. Fresh Content and Organic Keyword Optimization.

SEO 52

SEO Content Digital Marketing Engineering 52

Quick Sprout

FEBRUARY 19, 2023

77% of people read blogs , and adding one to your website can lead to a 55% uptick in website visitors. List posts are great for SEO because they tend to contain lots of keywords (and links) spread throughout them. You can also use this template to compare topics and keywords.

Blog Post 77

Blog Post Post Blog Blogging 77

Moz

OCTOBER 22, 2020

If you do happen to have a keyword rich business name, you will see an advantage there. But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines.

Agency 83

Agency Utilities Keywords SEO 83

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. The variety of templates on offer makes it a great choice for social media marketers and bloggers. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts.

Content 67

Content Landing Page Ad Copy Copy 67