Income Diary

MARCH 19, 2024

In today’s digital landscape, your website’s visibility can make or break your business. A strong online presence, coupled with a website that’s both pleasing to the eye and optimized for search engines, anchors your digital footprint. Imagine the potential of reaching millions without spending a dime.

Promotion 105

Promotion Website Social Media Advertising 105

Neil Patel

NOVEMBER 25, 2020

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

Ads 145

Ads Brand Awareness Keywords Advertising 145

Neil Patel

MAY 7, 2021

Let’s take a look at how nonprofit marketing strategy is different from for-profit strategy and how nonprofit corporations may be able to better reach their goals by further leveraging digital marketing. What Makes Nonprofit Marketing Different From Marketing in Other Fields? Where you run the ad might change too.

Ads 128

Ads Marketing Recruitment Social Media 128

The Hoth

JANUARY 16, 2024

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. Paid ads are also getting an overhaul, as they’ll appear in conjunction with Google’s new generative AI features. Why is SEO effective for digital marketing? We’re glad you asked.

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Elna Cain

FEBRUARY 27, 2024

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

Content Writer 237

Content Writer Writer Content Writing 237

ContentWriters

MAY 8, 2024

As a digital marketer, you’re likely all too familiar with how crucial organic and paid marketing can be for your business. While each has its strengths, they’re most effective when combined into one powerful marketing strategy. To maximize results for your company, learn how SEO and SEM work together.

SEO 64

SEO Search Engine Optimization Keywords Engineering 64

BKA Content

FEBRUARY 23, 2024

How can you implement SEO if you don’t have a dedicated digital marketing department? The Top 5 Companies Offering Affordable SEO for Lawyers Marketing for legal services can be cutthroat, so a responsive SEO strategy is essential for drawing traffic to your website. The first step is to look at its results.

SEO 84

SEO Agency Search Engine Optimization Digital Marketing 84

Kristi Hines

AUGUST 2, 2023

Digital Marketing Services Conduct SEO audits with A+QuickSEO, delivering swift and comprehensive audits for any specific URL. Leverage SEO and SEO Assistant tools for thorough on-page SEO analysis, sending a URL and keyword while generating valuable search engine keyword information for content creation. Let’s dive in!

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

MARCH 19, 2021

Pay-per-click is a common advertising model in internet marketing. It allows advertisers to place ads on search engines, social media platforms, and third-party websites, paying a fee whenever the ad is clicked. Generating over $134 billion in ad revenue , Google is the largest provider of PPC services.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Elna Cain

JULY 16, 2023

Most of my copywriting clients come to me looking for SEO content for their websites or help with their email marketing. This job board is perfect if you do more digital marketing writing for SaaS businesses. So, they have jobs like trends writers, digital copywriters, or editors.

Copywriter 177

Copywriter Copywriting Freelance Copywriting Freelance 177

Elna Cain

FEBRUARY 25, 2023

Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). Write a landing page of 300 words and an article that’s 3000 words. I have two: one for my Twins Mommy brand and one for digital marketing, my freelance writing niche.

Freelance 209

Freelance Writer Landing Page Consulting 209

Neil Patel

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing. Why A/B Testing Is Crucial to Digital Marketing Success. Say you run two variations of an ad.

Landing Page 137

Landing Page Digital Marketing Social Media Ads 137

Elna Cain

JANUARY 12, 2023

Copywriters create content for marketing materials to draw in customers using persuasive language. Brochures, landing pages, and newsletters are examples of copywriting projects you might do. How this Creator Created One Landing Page and Made $1 Million. Blog/Website Writer. Copywriter. Social Media Writer.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. SEO is called organic because it can deliver traffic to your website organically.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Smart Blogger

JULY 13, 2023

Are you ready to propel your website’s visibility to stratospheric levels? An SEM (Search Engine Marketing) tool is a software application or service that aids in managing, optimizing, and analyzing search engine marketing campaigns. You want to run ads targeting locals looking for a birthday cake.

Digital Marketing 69

Digital Marketing Landing Page Keywords Construction 69

Neil Patel

SEPTEMBER 16, 2021

For this to work, you must implement image SEO best practices like naming your images properly and adding alt text. Your page URL is one of the main pieces of information shown on SERPs. Use Google Ads to Preview (Other CDN). Next, in the same menu, you can also check your landing pages. Use Descriptive URLs.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Freelance Magic

NOVEMBER 25, 2022

Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Or, you can write for agencies or blogs that provide tips on marketing.

Freelance 162

Freelance Finance Medical Writing 162

Neil Patel

JUNE 24, 2021

Have you thought about incorporating the AI magic of chatbots with the wide net of a PPC ad campaign? Combining these two strategies can add a boost to your next digital marketing campaign. Where do you want people to go once they’ve seen your ad and shown some interest? Do you want to make a sale or provide information?

Utilities 96

Utilities Brand Awareness Landing Page Script 96

ProBlogger

JUNE 20, 2017

If you’ve been blogging for awhile, you’re probably familiar with landing pages, and may have even used a few of them for different campaigns. Whether you’re trying to drive people to sign up for your mailing list, or to purchase a product/service you’re promoting, landing pages can help you achieve your conversion goals.

Landing Page 53

Landing Page Persuasion Copy Text 53

The Hoth

NOVEMBER 7, 2023

While you were able to outpace websites of a similar size and stature, the big boys have you shaking in your boots. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.).

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

ContentWriters

FEBRUARY 22, 2023

As an experienced marketer, you understand the incredible value of search engine traffic — and it’s no wonder why! Did you know that 68% of online experiences originate from searching on Google or other engines, and more than half (53.3%) of all website visits are generated by organic searches?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. While both help you leverage the power of video marketing, they can have a distinct impact on the searchability of your video content. Visitors can watch the video on your website without leaving the current page.

Landing Page 117

Landing Page IT Storytelling Text 117

Neil Patel

DECEMBER 3, 2020

Would it surprise you if I said that direct mail gives you more bang for your buck than paid search and online display ads? Direct mail has a median ROI of 29% , putting the ROI in third behind email and social media marketing in terms of ROI. Direct Mail Works Great with a Digital Marketing Strategy. Well, it does.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Smart Blogger

JULY 11, 2023

That’s sort of what SEM does for your website. It’s all about making your site super visible on search engine results pages (SERPs) with some snazzy paid advertisements. In our ever-growing digital world, SEM is like a high-speed shortcut to get right in front of your potential customers. The objective?

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

SEPTEMBER 3, 2020

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 Google Ads commands 73.1 Google Ads are effective.

Agency 131

Agency Landing Page Advertising Ads 131

ContentWriters

NOVEMBER 9, 2022

If you’re a business owner and are not A/B testing, you could be missing out on a huge opportunity to improve your website traffic and conversions. In this case, A/B testing compares two versions of a piece of marketing collateral to see which one performs better in terms of key metrics such as conversion rate. Product pages.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Shorthand Content Marketing

OCTOBER 7, 2022

As of 2020, there are almost 2 billion websites online, all of which need content to get visitors to pay attention to them. . The simplest way to explain the difference in copywriting vs. content writing is to look at two different websites covering the same topic. Persuasive writing is at the core of all good marketing copy.

Copywriter 97

Copywriter Copywriting Writing Content 97

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. It’s as simple as that.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

Smart Blogger

MAY 15, 2023

And when your SEO copy starts to rank on Google, whether it’s a blog post , a landing page , an ebook , or website content, you create evergreen traffic. This type of natural traffic has much more staying power than the copy you target for an online ad and puts more money back into your budget.

Copywriter 127

Copywriter Copywriting SEO Landing Page 127

Elna Cain

OCTOBER 13, 2022

When you’re getting paid to write articles for clients that feature your name as the author, or you are guest posting on other sites, a well-written byline is key to adding legitimacy to the article to show you are an expert! In fact, you can even directly link to your site’s Hire Me page! But what is a byline? GetResponse.

Portfolio 154

Portfolio IT Freelance Storytelling 154

Freelance Magic

SEPTEMBER 17, 2022

This could be the words on a website, in an email, for a blog post, or even on a print brochure. They can take on an individual writing assignment from companies, like the full copy for a website or a brochure, whitepaper, or ebook (a.k.a. Freelance copywriters focus on writing copy for a client, like advertising copy and website copy.

Freelance 130

Freelance Writer Freelance Copywriting Copywriter 130

The Hoth

NOVEMBER 7, 2022

This can lead to higher search volume and conversion rates from your content marketing and search terms. Long-tail keywords drive overall traffic to a website, landing page, or other online content. They improve the SEO of your content marketing and help your rank high on search engine results. .

Keywords 104

Keywords SEO Landing Page Content Creation 104

BKA Content

FEBRUARY 28, 2024

These days, most people find out about local businesses online, so a search-optimized website is one of the best investments you can make. Search engine optimization (SEO) is nearly 90% more effective at boosting website traffic than paid ads, leading to more customers, work and sales. How important is SEO for contractors?

Contractor 75

Contractor SEO Construction Search Engine Optimization 75

Neil Patel

FEBRUARY 8, 2021

For example, if someone sees an ad you’re running on Google, finds the phone number, and calls you, that’s an inbound call. An example of this would be someone completing a form on your landing page and entering their phone number for you to call them. PPC/Landing Page Performance.

Landing Page 120

Landing Page Social Media Keywords Sales 120

Neil Patel

APRIL 1, 2021

Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Ninety-one percent check out the brand’s website or app, 89 percent make a purchase, and 85 percent recommend the brand to someone they know. You may try different types of ads on each platform.

Social Media 145

Social Media Media Landing Page Advertising 145