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Anchor Text Ratios: Why They Still Matter for SEO Strategies

The Hoth

If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor text is a ranking factor , as it provides valuable context to search engines about the web pages your links point to.

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How Natural Language Processing Affects Digital Marketing

Neil Patel

For example: If you use predictive text on your phone, you’re using NLP. What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us.

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How to Create a Business Email Address for Your Digital Marketing Agency

Bramework

We’ve put together some helpful tips, steps, and ideas to create a business email address for your digital marketing agency. We compiled all of the reasons why it’s important to the success of your digital marketing agency. Basically, your website is the house, and your domain name is its address.

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Ultimate Guide to Promoting Your Website for Free: 8 Proven Methods

Income Diary

In today’s digital landscape, your website’s visibility can make or break your business. A strong online presence, coupled with a website that’s both pleasing to the eye and optimized for search engines, anchors your digital footprint. Imagine the potential of reaching millions without spending a dime.

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What SEOs Need to Know About the Anchor Text Google Update 

The Hoth

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Backlinks and internal links are a crucial part of any SEO strategy , so you need to make sure you’re formatting your anchor text properly. What’s the Anchor Text Google Update?

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How to Create Hyperlocal Ad Campaigns

Neil Patel

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing.

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How to Run Responsive Display Ad Campaigns

Neil Patel

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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