The Hoth

APRIL 6, 2023

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Backlinks and internal links are a crucial part of any SEO strategy , so you need to make sure you’re formatting your anchor text properly. What’s the Anchor Text Google Update?

Text 52

Text SEO Search Engine Optimization Digital Marketing 52

Neil Patel

MARCH 25, 2021

Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. 9 Ways to Target Pet Owners Using Paid Ads. They also create starting points for keyword research.

Ads 129

Ads Food Brand Awareness Marketing 129

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. 5 Strategies to Use Reddit Ads to Increase Your Sales.

Ads 110

Ads Sales Banking Advertising 110

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

DECEMBER 1, 2020

And keywords hold the keys to that kingdom. When you’re setting up paid social media campaigns , keywords can help you make those critical connections and ensure your campaign’s success. Knowing which keywords to use throughout the copy of your campaign can be a pain. In the world of digital marketing , content is king.

Social Media 145

Social Media Keywords Media Ads 145

Neil Patel

NOVEMBER 22, 2022

Here’s where keyword research comes into play! The point is, you can also search your own product’s name or product category and see what keywords the top ranked results share. Have trouble coming up with keywords in your field? Ubersuggest is a useful keyword generation tool for honing in on the perfect name.

Keywords 84

Keywords Social Media Script Engineering 84

Neil Patel

NOVEMBER 16, 2021

You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car. Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. What Are Automotive Inventory Ads (AIAs)?

Ads 122

Ads Social Media Sales Promotion 122

Kristi Hines

AUGUST 2, 2023

Utilize Bramework to boost your client’s SEO strategy, offering detailed analysis, including keyword insights on volume, ranking, and SERP. Implement Sembot for proficient management of your client’s search engine marketing, offering detailed reports on keywords, CPCs, domain visibility, and SEO results.

Utilities 246

Utilities Transportation Medical Content Creation 246

Neil Patel

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. What is a Sponsored App Ad Campaign?

Ads 107

Ads Advertising Finance Promotion 107

Income Diary

MARCH 19, 2024

From savvy SEO strategies and engaging with guest posts, to leveraging email marketing and navigating the world of Google AdWords, each step is a stride towards a thriving online business. Paid advertising also provides the flexibility to continually optimize campaigns for improved targeting and engagement.

Promotion 105

Promotion Website Social Media Advertising 105

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency. If you know me, you know I love Instagram. Preview and send!

Engagement 145

Engagement Marketing Social Media Education 145

Express Writers

NOVEMBER 29, 2022

When creating online content, optimizing web copy with keywords is an essential piece of the puzzle. It can be easy to laser focus on weaving keywords into your copy, but that can distract from giving your readers a useful experience. Prioritize Solutions Over Keywords. So, where does keyword optimization come into play?

Keywords 80

Keywords Copy Content Utilities 80

Backlinko

MAY 14, 2024

Helping to engage its target market. Through keyword research, high-quality content, metadata, and more. Start with keyword research to find out what your target audience uses to find businesses like yours. SEO tools like Semrush’s Keyword Magic Tool help identify keywords that align with your goals.

Marketing 103

Marketing Social Media Keywords Engineering 103

Content Hacker

APRIL 17, 2024

As a content marketer, you know how important it is to create content that not only engages your audience but also ranks high on search engines like Google. I’m going to show you how to take content from keyword research all the way to published and live on your site in under five minutes.

Content Writer 95

Content Writer Writer SEO Content 95

Pronto Marketing

MARCH 30, 2023

Low bounce rates correlate to increased conversion rates on business websites, so it’s crucial to think about the impression your homepage makes with your visitors, and how you can keep them on your site and engaged. How will their life change by engaging with your company or using your products/services? Be as clear as possible.

Engagement 52

Engagement Writing Keywords Consulting 52

Backlinko

FEBRUARY 15, 2024

The algorithm takes into account several key aspects, like keyword usage, content quality, and user interactions. Let’s take a look at why you should care about TikTok SEO: Engagement: Good TikTok SEO improves your chances of getting users to engage with your content. How Does the TikTok Algorithm Work?

SEO 95

SEO Keywords Social Media Engagement 95

BKA Content

APRIL 29, 2024

Increase your website speed and create simple URL structures, website hierarchies and descriptive anchor texts to improve website navigation for your fitness-conscious customers. Don’t forget to optimize it using fitness-centered keywords. Post engaging content, such as printable fitness trackers or new fitness research.

SEO 80

SEO Social Media Insurance Keywords 80

Jane Friedman

JANUARY 30, 2024

Let’s say you’re running some Facebook ads and you’re getting lots of clicks, but no sales. So if you’re thinking about your own Facebook ads (or even your Amazon ads) that are getting lots of clicks but no buys, you may want to consider how it’s impacting your relevancy score and your overall visibility on Amazon. Yes, really.

Text 110

Text Publisher Publishing Publishing 110

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 105

IT Ad Copy Keywords Landing Page 105

Write Freelance

JUNE 13, 2023

Content writing and editing tools #1- Google Docs A must-have tool in every freelance content writer’s arsenal Google Docs is one of the popular free content writing apps for creating and editing text documents online. You will be redirected to a new page where all the cliches in your text will be highlighted in bold.

Writing 245

Writing Content Freelance Keywords 245

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Freelance Union

FEBRUARY 28, 2024

Let's dive into how copywriting, SEO, and UX/UI work together, transforming a single blog post into a beacon of engagement and discoverability. By writing headings and paragraphs with strategic keywords, you’ll set your content up for enhanced visibility. Keyword search volume refers to how often a keyword is searched for.

Copywriter 91

Copywriter Copywriting Blog Post SEO 91

Elna Cain

JANUARY 13, 2023

Every marketer wants social proof for their client, and what better way to show this than with an engaging case study? Keyword Suggestions for Topics. I see videos from bloggers, entrepreneurs, and marketers all over Youtube on how to use ChatGPT for keyword topics. This is how I would use ChatGPT for keywords.

Freelance 284

Freelance Writer Script Writing 284

Bramework

FEBRUARY 2, 2024

Here is a basic outline of what a plan looks like for your blog: Keyword Research and Analysis Headline (Title) Outline Connection Challenge Solution Images Internal and External Links MetaData CTAs We will be fleshing these out and getting in deep to show you how each one is done. Keyword research does not have to be complicated.

Blog Post 98

Blog Post Writing Post Blog 98

Grammarly

JANUARY 29, 2024

The first type is website copywriting —the text that appears on a web page. Although it’s not necessary to include online articles on your personal or company website, they are effective for user engagement and SEO, both of which can attract more visitors to your site. Pop-up ads would fall in here, too, if you use them.

Website 96

Website Writing Copywriter Copywriting 96

Smart Blogger

MAY 15, 2023

From keyword placement to engaging meta descriptions, we’re about to spill the beans on actionable techniques. When you pair up these two terms, you’re looking to enhance your online content writing with SEO keywords that Google considers relevant based on a searcher’s intent.

Copywriter 127

Copywriter Copywriting SEO Landing Page 127

ContentWriters

MARCH 27, 2024

Not only does it keep the material relevant and engaging, but it’s also a key strategy for enhancing your clients’ search engine visibility. Incorporating new multimedia elements (like images, videos, and infographics) to enrich the reader’s experience and increase engagement. Consider the content’s layout, design, and navigability.

Writer 111

Writer Content Freelance Keywords 111

Content Writing

DECEMBER 26, 2022

Website content writing is the process of making ads, posts on social media, and other marketing materials for the web. Use keywords Use words that people often use to talk about your subject. Long blocks of text with a lot of words can be scary for readers. Adding feelings to your writing is also a great idea.

Website 52

Website Engagement Content Utilities 52

Backlinko

OCTOBER 13, 2023

Humans are visually-oriented creatures and nothing grabs our attention quite like an engaging image. Simply put, you need to include images in your content to engage users and boost your rankings. Plus, including alt text improves page accessibility for users who rely on screen readers.

SEO 112

SEO Text Keywords Social Media 112

Contently

MAY 11, 2024

Weaving Local Keywords Into Your Website and Content : Tailor your content to include keywords that reflect local tastes, trends, and lingo. Tools that can help with this process include Google’s Keyword Planner , Moz Local , and SEMrush’s Keyword Magic Tool.

SEO 97

SEO Content Food Social Media 97

Backlinko

DECEMBER 7, 2023

We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform. When you fine-tune your profile’s headline summary, work experience, and skills section with specific keywords , you can boost the likelihood of appearing in LinkedIn’s search results.

SEO 97

SEO Content Keywords Search Engine Optimization 97

Smart Blogger

SEPTEMBER 12, 2023

Think on-brand channel art, SEO-savvy video descriptions, intentional partnerships with YouTube influencers, and smart YouTube ad placements. Grab attention, spark engagement, and lead viewers to take action — like clicking to your site or making a purchase. You need a strategy — a roadmap to social media engagement and conversion.

Script 103

Script Social Media Marketing Brand Awareness 103

BKA Content

DECEMBER 27, 2023

You build your “snowball” by adding and maintaining high-quality content. It enhances your site and helps you rank consistently for a variety of keywords. Investigate keywords to determine what compound SEO elements call up high-ranking content. Giant blocks of text are no fun. It requires diversification.

SEO 84

SEO Search Engine Optimization Architecture Insurance 84

Content Hacker

APRIL 9, 2024

Create Valuable and Engaging Blog Content 2. With social media, email marketing, and SEO techniques, bloggers can effectively promote their content to a wide and targeted audience, driving traffic and engagement with ease. But how exactly do you create valuable and engaging blog content ? Optimize Your Blog for Search Engines 3.

Advertising 81

Advertising Collaboration Blog Blogging 81

Content Powered

SEPTEMBER 11, 2022

It's undeniable that keywords are an essential part of SEO and content marketing. I've always held a somewhat contentious position that the specific keyword density and even the precise usage of keywords aren't as important as many people like to make them sound. How Google Uses Keywords. Keywords fall into this category.

Keywords 52

Keywords Search Engine Optimization Engineering SEO 52

The Creative Penn

DECEMBER 10, 2023

I also increasingly use ChatGPT as a search and discovery tool, both through text and voice, and I used all three services as part of preparing this article. If we don’t like what the search engine serves up, we go back and modify our keywords to be more clear about our intention, and try again.

Keywords 98

Keywords Advertising Text Engineering 98

Kristi Hines

AUGUST 4, 2023

With the following 46 AI-powered tools and features, you can leverage AI to simplify workflows, improve efficiency, generate engaging content, and drive better business outcomes. Content Optimization: The AI Content Generator accelerates the writing process by turning keywords into written content ready to be refined and delivered.

Marketing 130

Marketing Utilities Recruitment Social Media 130