Shorthand Content Marketing

OCTOBER 7, 2022

Persuasive writing is at the core of all good marketing copy. Every blog post that is added to their site adds to their digital marketing footprint. Each page that ranks in the search engines becomes a landing page for new visitors to discover and build trust with their brand. What Makes a Good Copywriter?

Copywriter 97

Copywriter Copywriting Writing Content 97

BKA Content

NOVEMBER 15, 2023

Brands go out of the way to direct clients to physical stores, from discounts to ad campaigns. This type of content is: Persuasive Friendly Authoritative Engaging We help you make a great first impression with potential customers. These high-impact pages need to convince visitors in 20 seconds or less. Of course not!

SEO 77

SEO Retail Search Engine Optimization Landing Page 77

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 90% of consumers say that ads influence their purchase decisions. So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. Creating laser-targeted landing pages.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Smart Blogger

MAY 25, 2023

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! Copywriting, on the other hand, is all about persuasion and conversion, crafting messages that spur readers into action. Let’s dive right in! What is Copywriting? Intriguing?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 105

IT Ad Copy Keywords Landing Page 105

The Hoth

NOVEMBER 7, 2022

If your site doesn’t appear on the first page of search engine results pages ( SERP ), the chances of people finding it are slim to none. . Long-tail keywords change how search engines like Google respond. . Long-tail keywords drive overall traffic to a website, landing page, or other online content.

Keywords 104

Keywords SEO Landing Page Content Creation 104

ContentWriters

DECEMBER 13, 2023

Examples of marketing pieces a copywriter would produce: Digital and Social Media Ads Website Product Pages Landing Pages Emails A good copywriter will provide the punchy copy that grabs the attention of prospects, eliciting an immediate and emotionally driven response. In general, copy moves people down the sales funnel.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Creative Little World

JANUARY 4, 2023

Copywriting is the process of creating persuasive text that is designed to capture the attention of potential customers and persuade them to take action. What you want is for people to take a specific action, whether that’s responding to email marketing or buying a product via a landing page. What does a copywriter do?

Copywriter 52

Copywriter Copywriting Persuasion Marketing 52

Income Diary

MARCH 19, 2024

A strong online presence, coupled with a website that’s both pleasing to the eye and optimized for search engines, anchors your digital footprint. Platforms such as Facebook, Instagram, and YouTube offer a variety of advertising options, including sponsored posts, mobile ads, video ads, and display ads.

Promotion 105

Promotion Website Social Media Advertising 105

BKA Content

MARCH 10, 2023

While business websites once functioned more like an online Yellow Pages listing, today you need to grab the reader’s attention to get noticed. The secret is creating quality content that is persuasive and succinct. Second, good copywriting should include aspects of SEO, or search engine optimization. But how do you do it?

Copywriter 52

Copywriter Copywriting Website Persuasion 52

Content Hacker

JULY 21, 2023

AoFu: The Impact and Benefits How to Create AoFu Content: The Easy Way Define Your Content Style Build a Solid Content Team Create Feature Pages (Money Pages and Freebies) Use AI to Create Your Base Content Nail the Intro Add Persuasion Elements Strategically in Your AoFu Content Include a Table of Contents Implement C.R.A.F.T

Content Marketing 97

Content Marketing Persuasion Marketing Government 97

Income Diary

DECEMBER 24, 2023

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. In this post, Clive provides a follow-up, but this time he shares how he uses ChatGPT to produce a One Page website (Lead Magnet) that converts. People mistakenly assume writing ads is easy.

Sales Copy 119

Sales Copy Copy Sales Copywriter 119

Smart Blogger

AUGUST 30, 2023

Would you trust a highly polished ad or the photo from Jane in Minnesota who’s shared how the jacket withstood a blizzard? Enhances Engagement Notice how a meme shared by a friend can capture your attention better than any high-budget ad? And so, your brand dances its way up search engine rankings. They weren’t ads.

Brand Awareness 64

Brand Awareness Content Social Media Persuasion 64

BKA Content

MAY 27, 2023

Those who see your ads, find your website or learn about your services need to feel like you have their needs in mind. The articles, social media posts and landing pages you create inform, persuade and build brand image. Create content that shows how the added convenience of something is worth the extra money.

Marketing 79

Marketing Persuasion Entertainment Search Engine Optimization 79

The Hoth

JANUARY 30, 2023

Sure enough, when you finally do check your rankings, you discover that Google hasn’t even indexed your site, meaning you’re MIA from the SERPs (search engine results pages). Another plus is that the website data comes straight from Google, so it’s far more accurate than marketing platforms that rely on page tags.

Agency 98

Agency Marketing Keywords Landing Page 98

Susan Greene

SEPTEMBER 16, 2016

Use your About Us page to forge a connection. Add landing pages to target specific niches. Optimize your content for search engines (SEO). According to Think with Google’s The Digital Journey to Wellness: Hospital Selection : 77% of patients use search engines prior to booking appointments.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

BKA Content

FEBRUARY 23, 2023

Content can be both persuasive and useful, which is why more and more companies are implementing a content marketing strategy to reach their customers in new ways. With the help of findable content that is engaging and persuasive, your business can thrive and become an expert in the industry. How Do Search Engine Rankings Work?

SEO 52

SEO Writing Brand Awareness Content 52

Smart Blogger

MARCH 14, 2023

In other words, a letter you receive in the mail, an advertisement you watch on TV, a voicemail message you receive from a salesperson, a marketing email to subscribers, a landing page with a CTA for a product, a video on YouTube about a product, a press release, push notification , and a webinar are all examples of copywriting.

Copywriter 120

Copywriter Copywriting Freelance Copywriting Script 120

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Yes, Facebook’s ad product is one of the most intuitive and impressive that we’ve ever seen.

Social Media 145

Social Media Persuasion Promotion Ads 145

Buffer

NOVEMBER 8, 2023

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Kristi Hines

AUGUST 4, 2023

Generative Fill facilitates adding, expanding, and deleting content from images or fabricating them from the ground up. This initiative aims to broaden access to generative AI for all types of customers across various business lines, including engineering, marketing, customer service, finance, and sales.

Marketing 130

Marketing Utilities Recruitment Social Media 130

Moz

FEBRUARY 7, 2021

The majority of the listings I looked at in this sector were adding the words “charging station” to their brand name, which technically violates Google’s guidelines. The best user experience I’m encountering on EV charger station listings is when the listing links to a landing page for the location I’m researching. Google Posts.

SEO 65

SEO Landing Page Transportation Keywords 65

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

APRIL 20, 2021

In the book Influence: The Psychology of Persuasion , author Robert B. Email marketing is the most effective lead generation tactic , followed by websites/landing pages and then content marketing. Derek Halpern sells the result of his online course, “Yes Engines.” Spend time building your influence. Cialdini, Ph.D.,

Sales 137

Sales Content Creation Advertising Education 137

Content Marketing Institute

FEBRUARY 5, 2019

In fact, a recent study by Turner Ignite and Realeyes found they make viewers more likely to consider the featured brand when it comes time to make a purchase (compared to traditional 30-second ads). Autodesk’s AutoCAD computer-aided design (CAD) software is used by millions of architects and mechanical engineers. For its Original.

Brand 99

Brand Banking IT Entertainment 99

Income Diary

MARCH 31, 2024

. => Identify the articles with the highest number of comments. => Identify the articles that are most linked to. => Identify the articles that drive the most clicks from search engines. Remember readers love stories and the story of how you found and fell in love with this product is one of the strongest persuasion strategies.

Marketing 52

Marketing Promotion Sales Blogger 52

Susan Greene

DECEMBER 30, 2020

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. However, I would also need to run an ad in the daily newspaper to announce the service I was providing. I also enjoy writing landing pages because they’re tightly focused. January 1, 2021. What does a copywriter do?

Freelance Copywriting 130

Freelance Copywriting Copywriter Copywriting Freelance 130

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

MARCH 23, 2021

One of the most effective ways to promote your podcast audience is using paid ads. Why Should You Create a Paid Ad to Promote Your Podcast? Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Here are a few other benefits of paid ads: Widen reach: Not getting enough listeners?

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. People are desperately looking for the best possible answers when they use Google as a search engine. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Buffer

NOVEMBER 8, 2023

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Moz

DECEMBER 9, 2020

It’s up to you whether you link from your SAB GMB listings to your website homepage or to local landing pages on your website. The former may provide a rankings boost due to homepages typically having the highest Page Authority. Should location landing pages be created for the locales an SAB serves?

SEO 71

SEO Landing Page Insurance Brand 71

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

JANUARY 15, 2021

That’s why search engine optimization (SEO) is so important. Check #3: Is your URL structure optimized for search engines? Your URLs should be simple, short, and easy for a search engine to tell what the page is about. Here’s an example: 21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend.

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

MAY 19, 2020

I used to focus on writing content for humans and didn’t worry about search engines. Lesson #5: SEO will never convert as well as paid ads. So, your page that ranks well will look more like this and convert less…. In reality, it’s much cheaper in the long run than paid ads and will produce a better ROI.

SEO 145

SEO Keywords Insurance Landing Page 145

Backlinko

MAY 14, 2024

Use Answer the Public , a free social listening tool, to identify phrases people use on search engines like Google and Bing. Persuasive Copy Clearly communicate the value of your offer on your lead capture form to get visitors to take the action you want. Internal linking helps search engines understand your site structure.

Marketing 103

Marketing Social Media Keywords Engineering 103