Neil Patel

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

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Neil Patel

NOVEMBER 23, 2021

This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads. What Are Responsive Display Ads? Google Responsive Display Ads are your typical Google Display Ads with a twist.

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Neil Patel

DECEMBER 30, 2021

One of those tools is Facebook lead ads. What Are Facebook Lead Ads? Facebook lead ads allow marketers to generate leads on Facebook among users who might be looking to buy your product or services. Facebook users will then see lead ads in different site areas, including news feeds, Messenger, and even articles.

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Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. What is the return on investment from previous niche paid ad campaigns?

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Neil Patel

MARCH 8, 2021

If you’re here, you must be wondering “how much do Bing ads cost?” ” You’re smart to focus on Bing and other search engines instead of just Google ads. In this article, we’ll share everything you need to know about Bing ads. Factors Affecting the Cost of Bing Ads. Types of Bing Ads.

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Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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Jane Friedman

AUGUST 9, 2023

From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. But in December 2022, our Facebook Ads took a nose dive—sales, page reads, bestseller rank, and overall royalties all dropped. Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ).

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Grammarly

DECEMBER 15, 2022

When you read a piece of high-quality writing, chances are the text you’re seeing is not the first version the author wrote. At ACL 2022 , we shared our work on IteraTeR , where we trained models to revise iteratively using a dataset of text annotated with edit intents such as “coherence” or “fluency.” Open Roles. What we did.

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The Hoth

APRIL 6, 2023

Google recently expanded its SEO Link Best Practices document in February 2023 to include new guidelines for how to use anchor text correctly. Backlinks and internal links are a crucial part of any SEO strategy , so you need to make sure you’re formatting your anchor text properly. What’s the Anchor Text Google Update?

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Neil Patel

NOVEMBER 16, 2021

You’ll never be able to eliminate some friction points, of course—for instance, not everyone who views an ad needs or can afford a car. Fortunately, when you want to market vehicles on social media, dynamic Automotive Inventory Ads (AIAs) can reduce friction dramatically. What Are Automotive Inventory Ads (AIAs)?

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Neil Patel

SEPTEMBER 11, 2020

Let’s take a closer look at Yelp Ads, Yelp’s various other services, and how they may help. These include: Yelp Ads Yelp Deals Yelp Reservations Business Highlights Profile upgrades. Consumers on Yelp are no longer looking for information about a service or product; they’re narrowing their focus to local businesses to make a purchase.

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Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. These ads are available as link ads or text ads. 5 Strategies to Use Reddit Ads to Increase Your Sales.

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Neil Patel

OCTOBER 14, 2021

Black Friday ad campaigns are one of the quickest way to drive revenue. Do Black Friday Ad Campaigns Make a Difference? You can leverage this audience interest to improve your revenue by using effective Black Friday ad campaigns. Top 8 Black Friday Ad Campaign Tips. For example, look at this ad by First Hotels.

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Neil Patel

JULY 9, 2021

A major search engine like Google defines news as “ newly received or noteworthy information, especially about recent or important events.”. If you’re at the forefront of your industry and reporting information that’d be of interest to your audience on a timely basis, then you’re a news publisher. But that isn’t a guarantee.

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Content Hacker

OCTOBER 5, 2023

That’s a lot of people using their voices to find information. Create Engaging and Informative Content—with a Conversational Twist 3. With more people using voice assistants searching for information on the go, optimizing for voice search is crucial to having an impactful online presence. Optimize for Local SEO 4.

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Neil Patel

APRIL 2, 2021

You can start gaining traffic through a sponsored app ad campaign. Wondering what a sponsored ad campaign is and how to run one effectively? This includes how to use a sponsored ad campaign to get traffic directly to your app through major players like the Apple App Store and Google Play. What is a Sponsored App Ad Campaign?

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Neil Patel

MARCH 18, 2021

Why should you customize ads for a Generation X target market? We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. Why You Should Target Generation X Through Paid Ads. How Old is Generation X?

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Neil Patel

AUGUST 18, 2020

Let’s discuss how you can use event tracking to get more out of your ad campaigns on Facebook and Google. The code is then added to the link code of the item or action you want to track so when the item is clicked, it will be displayed as an event in Google Analytics. It sure will. How to Set Up Events on Your Website.

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The Creative Penn

MARCH 25, 2024

Matt Holmes gives his tips as well as insights from running my ads for my store, JFPennBooks.com. Matt has a great newsletter and courses for authors around Facebook ads and direct sales. Matt has a great newsletter and courses for authors around Facebook ads and direct sales. Transcript of Interview with Matthew J.

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Neil Patel

JUNE 2, 2021

Choosing the right content for your image and video ads can be challenging. Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Pick an Ad Theme and Find Customer Reviews on That Theme Ads can be powerful and evoke complex emotions.

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Neil Patel

APRIL 15, 2021

Google’s call-only ads make it easy for customers to call your business. This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. What Are Call-Only Ads? Call-only ads, officially called “ call ads ” by Google, lets customers call you directly from Google.

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Enchanting Marketing

MARCH 12, 2024

High-protein explanations are similar: Readers receive a lot of useful information in return for the time they spend reading. The longer an explanation is, the more useful information it needs to contain. How to go from low to high-protein Wikipedia’s guidelines state that texts needs to be clear and concise. Lastly, be concise.

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Neil Patel

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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Kristi Hines

JUNE 1, 2023

Access Link – The tool for accessing links online and retrieving the required information. AI2sql – A tool that translates natural language text into SQL queries. Appy Pie App Builder – An AI-enabled Text-to-App Generator that transforms your app concepts into functional Android and iOS apps via text input.

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Neil Patel

APRIL 19, 2021

Marketers are likely to use desktop computers to create and deploy paid ad campaigns, so we may be primed to design with a desktop user in mind. With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. Why Should You Create Mobile First PPC Ads?

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Content Powered

MAY 27, 2023

Today, I'll talk a bit about TikTok ads, how it works, and what you can expect from their ad network. Creators can rip out a quick video on their phone, add a few effects like the “oh no” song or some text-to-speech, and create the next viral trend. Here are some of the different types of TikTok Ads: In-Feed Ads.

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Kristi Hines

AUGUST 2, 2023

Whether you want to offer freelance services, create information products, build tools and web apps, automate marketing and growth, or analyze data – ChatGPT can assist with all of these to help you make money. Enter any URL and have the text content rewritten for your clients.

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Enchanting Marketing

AUGUST 29, 2023

A draft often sounds writerly, and you have to massage it until it becomes more informal. Transition words create flow and help readers follow your text from one sentence to the next. Moreover, if you choose simple transition words and use them often, your text will sound more conversational. Want to know how?

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Kristi Hines

AUGUST 4, 2023

This tool empowers users to rapidly create, supplement, erase, or replace images with straightforward text commands. Generative Fill facilitates adding, expanding, and deleting content from images or fabricating them from the ground up. Google Ads also offers AI-powered solutions for creating and editing responsive search ads.

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Grammarly

APRIL 18, 2024

It uses machine learning and natural language processing to provide humanlike responses to text, image, and audio prompts. You can ask it questions or make requests, and it will respond with text, code, or images. It supports multiple types of inputs and outputs, including text, images, and audio. How does Gemini work?

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Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

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Grammarly

JANUARY 29, 2024

The first type is website copywriting —the text that appears on a web page. Pop-up ads would fall in here, too, if you use them. Last, you have other information like legal disclaimers, copyrights, employee bios, terms of service, etc. URL slugs, meta descriptions, and image alt text are likewise influential.

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Jane Friedman

APRIL 24, 2024

This makes it impossible to recognize if you’ve forgotten to share critical information you meant to share — even though it never made it onto your pages. This is possible if you set up a listening pass—where you listen to your story read aloud by text-to-speech on your computer or mobile device. Voilà, Siri is now reading to you.

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Jane Friedman

JANUARY 30, 2024

Let’s say you’re running some Facebook ads and you’re getting lots of clicks, but no sales. So if you’re thinking about your own Facebook ads (or even your Amazon ads) that are getting lots of clicks but no buys, you may want to consider how it’s impacting your relevancy score and your overall visibility on Amazon. Yes, really.

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BKA Content

DECEMBER 27, 2023

You build your “snowball” by adding and maintaining high-quality content. It informs readers, carries authority and is industry-relevant. Google’s natural language processing algorithms work to understand the context and meaning behind user queries, so to rank high, you need this information.

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Grammarly

JANUARY 11, 2024

Yes, if you paste any writing into a generative AI text window, you can ask the AI to rewrite it however you want. AI rewrites make practical sense for most businesses and mitigate one of the biggest shortcomings of text generated by artificial intelligence: the sometimes robotic tone. AI rewrites can expedite the process.

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BKA Content

APRIL 29, 2024

Increase your website speed and create simple URL structures, website hierarchies and descriptive anchor texts to improve website navigation for your fitness-conscious customers. Make sure the information is correct and reflects the part of the fitness industry you practice in. In addition, by 2029, 5.1

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