The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

Smart Blogger

AUGUST 11, 2023

It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. What makes it such a lucrative platform for brands and businesses? With billions logging in daily, the sheer volume means a vast potential audience for your brand. Now, you might be wondering, why Facebook?

Marketing 70

Marketing Social Media Collaboration Brand Awareness 70

Neil Patel

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. We’ll go through the process of setting up your ad account and also teach you how you can improve your advertising campaign over time, perfecting your messaging, brand voice, and approach.

Ads 126

Ads Sales Social Media Advertising 126

The Creative Penn

FEBRUARY 5, 2024

Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. She is also adjunct professor in MA, PR & Advertising at the American International University of London. Joanna: Well, that's definitely most of the listeners. Tell us— What is a brand?

Brand 98

Brand Social Media Publisher Publishing 98

Smart Blogger

JULY 12, 2023

How can you harness word-of-mouth marketing to ignite your sales? That’s why, in this post, we’re going to share practical tips to leverage word-of-mouth marketing that’ll really crank up your sales. If you’re like most buyers, the latter definitely beats the former. And why does it work so well? Thought so.

Sales 69

Sales Marketing Social Media Entertainment 69

Grammarly

DECEMBER 21, 2023

It depends on your business and branding goals. A professional case study can be a call-to-action , a supplemental advertisement, or even a how-to guide. It can also highlight your company’s strengths, influence how your brand is perceived, or address common complaints and concerns. You can perfect that later when you revise.

Writing 82

Writing Proofreader Copywriter Copywriting 82

Neil Patel

MARCH 15, 2021

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you.

Sales 145

Sales Social Media Retail Engineering 145

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. When you sign up for the free summit, you’ll get access to all eight lectures to help your small business stand out online and boost sales. I’ll kick off the summit by teaching you how to put together your own digital sales strategy.

Digital Marketing 122

Digital Marketing Sales Marketing Consulting 122

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. ” – Dan Kennedy, The Ultimate Sales Letter.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

OCTOBER 14, 2020

Goals of promoted videos for e-commerce businesses mostly come down to these three: Increasing brand awareness: -This essentially means if you make and sell, say, scarves, people looking to buy scarves know about you. In a YouTube survey, more than 90% of shoppers said they’d found new products and brands on the platform.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

The Hoth

MAY 9, 2024

In other words, it’s definitely not something beginners can do ‘on the side.’ For example, it’s predicted that B2B professionals will decrease traditional advertising methods by 3.64% in 2024. PPC (pay-per-click) advertising Paid ads (YouTube, banner ads, etc.) What’s digital marketing?

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Neil Patel

MAY 3, 2021

It can be used to test everything from website copy to sales emails to search ads. On my own site, I spent time A/B testing my popup to find out what encouraged users to engage with my brand. With off-site tests, you’re probably testing either an ad or a sales email. Why is A/B Testing Important? The same goes for emails.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Congratulations. Line length.

Brand 144

Brand Creativity Electronics Manufacturing 144

Smart Blogger

MARCH 14, 2023

You’d think copywriting would have a simple, standard definition, but it doesn’t. The most accepted definition used to be “salesmanship in print,” but that was before the rise of video and the Internet. Here’s the important point to understand: Copywriters are involved with every part of sales and marketing.

Copywriter 122

Copywriter Copywriting Freelance Copywriting Script 122

Neil Patel

JULY 25, 2019

If you were trying to sell a product, would you want users landing on the homepage or being forwarded to a sales page found deeper in the website? Look at this search for Google Analytics to see what I mean: This helps businesses acquire more users and increase brand awareness versus having a single search engine listing.

Engineering 103

Engineering Advertising Ads Brand Awareness 103

Neil Patel

AUGUST 5, 2021

Why Should You Advertise on Snapchat? If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. GCCFriday achieved an incredible 150 percent sales growth with Snapchat ads. You can advertise on Snapchat for as little as $5.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Smart Blogger

FEBRUARY 24, 2023

In this definitive 2023 guide, you’ll learn exactly that. You’ll also discover just what it takes to earn a passive income with affiliate marketing networks and how to use the CJ Affiliate program to partner with the biggest brands in the world. Occasionally, a handful of advertisers offer pay-per-view or pay-per-click.

Advertising 108

Advertising Electronics Social Media Promotion 108

Kristi Hines

JULY 13, 2021

In this post, I’ll share 25 books on content marketing. Content Marketing Books. Have you read one of the books on this list?

Content Marketing 130

Content Marketing Marketing Content Storytelling 130

Make a Living Writing

JANUARY 22, 2024

Traditional Jobs for English Majors (Besides Teaching) Marketing and Advertising Copywriter There are many options for high paying jobs for English majors in the marketing and advertising industry. Editors work in book publishing as well as in industries such as journalism, magazines, digital media, advertising, and more.

Copywriter 94

Copywriter Copywriting Freelance Social Media 94

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 96

Brand Banking IT Entertainment 96

Bramework

AUGUST 20, 2023

I like to search for a product I enjoy, then promote that product on my blog so I can earn a commission from each sale that my readers make. Sales are tracked through my affiliate links from my blog to the company’s site. When you add paid advertisements (or even unpaid!) That part definitely is! Sounds easy right?

Blog 98

Blog Blogging Freelance Brand Awareness 98

Shorthand Content Marketing

OCTOBER 7, 2022

They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Content writing is used to attract potential customers and educate them about the products and services of a brand. In the earliest days of marketing, most copy writing was produced in a sales letter format.

Copywriter 97

Copywriter Copywriting Writing Content 97

The Hoth

JANUARY 16, 2024

Also, SEO efforts famously have a compounding effect , where the content you worked hard to establish continues to generate traffic, leads, and sales for many months to come. That way, your ads will direct users to landing pages designed to convert, greatly increasing your chances of generating a lead or sale. Why is that?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Neil Patel

MARCH 17, 2021

For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. Generation Z isn’t the best target audience for every brand. At this point, I’m going to assume your brand is relevant to Gen Z, and you’re eager to reach them. Not necessarily.

Ads 145

Ads Advertising Social Media Recruitment 145

Quick Sprout

JULY 26, 2022

Thought leadership, expertise and industry research delivered weekly, monthly and quarterly, keeping brand on cutting edge. Best Social Media Marketing Social media management services Custom advertising strategies Dedicated account managers. >> There is a $150 setup fee associated with these social media advertising services.

Digital Marketing 144

Digital Marketing Marketing Agency Search Engine Optimization 144

ProBlogger

JUNE 30, 2014

We kick off this week’s theme with Juanita Nessinger of Vertical Online Media – a total guru when it comes to all things advertising! I like to share with friends that are new to advertising to familiarize themselves with IAB.net. This is the Interactive Advertising Bureau website and the standard for all web advertising.

Advertising 46

Advertising Brand Utilities Agency 46

The Hoth

FEBRUARY 8, 2023

While you shouldn’t make every product you sell scarce, a touch of scarcity here and there can boost sales dramatically, so read on to learn how you can take advantage of scarcity marketing for your business. Once again, this is definitely something you can adopt in your marketing techniques.

Marketing 105

Marketing Utilities Sales Digital Marketing 105

The Hoth

JANUARY 31, 2023

Local PPC (pay-per-click) refers to paid online advertising focused on a specific local area. Local PPC ads can start generating traffic, leads, and sales for you from day one – which is crucial for small businesses in desperate need of new clients. Picture instead that you run local PPC advertising strictly for the city of Dayton.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Content Hacker

JULY 6, 2023

By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. If you want to get the most out of your content marketing efforts, you should definitely consider adding long-form content to your mix of content. Guess what?

Content Marketing 92

Content Marketing Marketing Long Form Content Content 92

Neil Patel

OCTOBER 25, 2020

And the overall sales it commands from its products is a direct result of the company’s marketing strategies. According to Column Five Media: “A creative agency is a term for an agency that offers a variety of services that fall under the umbrella of marketing and advertising. Marketing is just as important. What is a Marketing Agency?

Agency 136

Agency Creativity Marketing Utilities 136

Neil Patel

MARCH 16, 2021

Facebook advertising offers endless opportunities to interact with your target audience on a conversational platform. With 68 percent of Americans logging onto Facebook a day, if you’re not advertising on the platform, you’re missing out on some big opportunities. Where do you think the majority of that revenue is coming from?

Ads 116

Ads Brand Awareness Advertising Education 116

The Hoth

NOVEMBER 30, 2022

If you have content on your websites, such as blog posts (with CTAs ), email lists , and product pages, you have a marketing funnel (also called sales funnel or conversion funnel ). . For example, customers at the top of the funnel are blind prospects, and they need to learn more information about your brand, products, and services. .

Marketing 105

Marketing Education Construction Landing Page 105

The Creative Penn

APRIL 1, 2024

Traditional versus indie publishing Short term versus long term Income versus brand building Paid versus free The book versus you as the author Stand-alone versus series Exclusive versus wide publishing Publish fast versus publish slowly Write to market versus write first, market later Online versus offline. Here are some things to consider.

Marketing 52

Marketing Social Media Advertising Promotion 52

Neil Patel

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook. With video ads, you can showcase a product, promote customer testimonials, or boost your brand.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

APRIL 23, 2021

Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands. Posts allow brands to create and promote product-related content, directly linking to specific product listings. All your posts will appear on your brand’s feed. What Are Amazon Posts? those buyers.

Promotion 130

Promotion Post Social Media Digital Marketing 130

The Hoth

MARCH 7, 2024

Pinterest is a massive platform with users from virtually every industry and niche, making it an ideal channel for third-party advertisements. Pinterest has more than 498 million monthly active users , so it’s definitely an advertising channel that’s worth your time. The good news?

Brand Awareness 66

Brand Awareness Digital Marketing SEO Utilities 66

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. But before we begin, let’s get a couple definitions out of the way. CCO: How do you feel about the ways brands have used VR to date?

Brand 94

Brand Storytelling Food Manufacturing 94