Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online.

Marketing 132

Marketing Content Entertainment Social Media 132

Backlinko

JANUARY 8, 2024

Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes.

Entertainment 112

Entertainment Advertising Utilities Ads 112

ContentWriters

MAY 10, 2023

The company’s success can be attributed in large part to its extensive and ever-evolving marketing strategy that incorporates various forms of advertising, partnerships, and promotions to increase its user base while retaining existing customers.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Second, the cost of advertising is still relatively low due to the lack of competition. In the following sections, I’ll break down actionable steps you can take to promote your business to the eSports market.

Marketing 144

Marketing Brand Awareness Advertising Manufacturing 144

Neil Patel

SEPTEMBER 6, 2021

However, it can be hard for smaller businesses to compete with well-known brands in their market. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences.

Entertainment 139

Entertainment Digital Marketing Recruitment Freelance 139

Make a Living Writing

SEPTEMBER 18, 2023

This type of journalist might also be in charge of writing catchy headlines or snippets that promote the story before it airs. Entertainment Journalism An entertainment journalist focuses on popular culture, the entertainment business and its entertainers. ” You might not be wrong.

Entertainment 83

Entertainment Utilities Freelance Writer 83

Neil Patel

MARCH 18, 2021

We’ll take a look at who these consumers are, what experiences might influence how they respond to advertising, and a few best practices to make sure you hit the mark with your ads. What brands does Generation X like right now? Build some promotions and special offers into your social posting calendar just for followers and fans.

Ads 127

Ads Ad Copy Advertising Social Media 127

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Emails Newsletters . Case Studies.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Neil Patel

JUNE 15, 2021

The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. The answer is simple: advertise on Medium. “Advertising” on the site is, in a word, unusual. Diversify channel content promotion since Google indexes all Medium content.

Search Engine Optimization 144

Search Engine Optimization Advertising Brand Awareness Content Creator 144

Neil Patel

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? This was interesting since the industry includes a lot of ecommerce brands that sell sports gear, outdoor apparel, sports drinks, and team apparel.

Advertising 101

Advertising Website SEO Insurance 101

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. PROMOTIONS At Macmillan, Tor Publishing Group , Jess Kiley has been promoted to associate designer and Angie Rao has been promoted to ad/promo designer.

Art Director 73

Art Director Editorial Agency Digital Media 73

Neil Patel

JANUARY 19, 2021

Improve Brand Personality. I ask because these three words are key to defining your brand’s personality. Your brand personality matters. Eighty-six percent of customers opt for companies with an honest, upfront, and authentic identity, and voice tweets instantly make your brand feel more real and sincere. A final tip.

Social Media 139

Social Media Entertainment Digital Marketing Promotion 139

Publishing Trends

NOVEMBER 6, 2023

In Agency news : Nour Sallam has been promoted to associate agent at P.S. Literary Agency. He was formerly the executive and VP of Putnam PROMOTIONS At Simon & Schuster, Alex Kelleher has been promoted to publicity director at Simon & Schuster Children’s Publishing. McElderry Books.

Art Director 67

Art Director Editorial Agency Publisher 67

Neil Patel

DECEMBER 30, 2020

An affiliate network connects publishers, like blog owners or influencers, with companies looking to promote their products or services. The most popular example of an affiliate network is Amazon, which allows publishers and influencers to promote thousands of products and earn a commission for each purchase their readers or followers make.

Marketing 140

Marketing Electronics Finance Retail 140

Copywriter Collective

NOVEMBER 8, 2022

This way, your blog and your brand will be more recognizable to the social media users in your immediate circle. Use Paid Promotions. You can also pay for promotion on an article if you feel that you have written content that’s particularly engaging. For one, it’ll lend you some authority, being associated with a major brand.

Audience 111

Audience Writer Social Media Copywriter 111

Neil Patel

JANUARY 5, 2022

For instance, the Bureau of Labor predicts that management jobs in marketing and advertising will rise in the coming decade. Advertising. You’ll look at what works, what doesn’t, and why, as well as channels for advertising, such as print and digital. Lastly, the four Ps are “Product, Placement, Price, and Promotion.”.

Marketing 114

Marketing Retail Advertising Communication 114

Neil Patel

AUGUST 12, 2021

Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. Create a Cohesive Brand Voice. If you have a large team managing your social media pages, it can be difficult to maintain a consistent brand voice. Promote Seasonal Menu Items.

Social Media 145

Social Media Media Marketing Brand Awareness 145

Neil Patel

NOVEMBER 10, 2021

While it might seem counterintuitive to delete posts after just a day, this allows brands and people to share more personal content and build stronger relationships. Get Paid to Advertise on Your Story. This is most often used by influencers and is similar to allowing brands to sponsor stories on Instagram.

Social Media 130

Social Media Promotion Education Brand Awareness 130

Smart Blogger

JUNE 20, 2023

Ready to breathe some fresh air into your brand? Exceed their expectations, over-deliver, and they’ll become your brand ambassadors. Remember, a satisfied customer can often become a better advocate for your brand than any advertisement. Align your brand with a purpose that reaches beyond just selling products.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Content Hacker

JULY 6, 2023

By implementing a good content marketing plan, you can create a positive brand reputation that encourages repeat sales from satisfied clients. Instead of directly pitching your products or services, you provide useful information that helps solve problems or entertains your target audience.

Content Marketing 98

Content Marketing Marketing Long Form Content Content 98

Neil Patel

OCTOBER 27, 2020

Was this content piece forced on a feed you were scrolling via some form of paid advertising? In this digital era, brands and marketers still use the outbound marketing approach to reach a wide audience of people via paid ads tactics. Inbound marketing prides itself as the most reasonable and ethical way to advertise a business.

Marketing 139

Marketing Content Creation Social Media Advertising 139

Neil Patel

DECEMBER 15, 2020

Would it: Raise awareness of your brand? Be a way to promote new products? For example, my Marketing School podcast, which I co-host with Eric Siu, directly addresses the brands’ marketing pain points. Each week, we share and discuss best practices to help brands grow their businesses. How will you solve it?

Script 125

Script Concept Insurance Social Media 125

Content Marketing Institute

JUNE 14, 2018

Promoting your content on Facebook doesn’t have to break the bank. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. Would someone who doesn’t know our brand share this? Facebook’s vice president of product management, says a feed’s intent is to inform and/or entertain.

Ads 109

Ads Content Entertainment Content Creation 109

Smart Blogger

NOVEMBER 23, 2022

In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. With these ideas, you can inspire the perfect campaign for your business — one that raises brand awareness and attracts new customers — no matter your budget or the size of your marketing team.

Marketing 115

Marketing Social Media Brand Awareness Advertising 115

Content Marketing Institute

MARCH 5, 2018

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Don’t forget to promote your livestream. Promote your #livestream. And, on Facebook, you have no control over advertising running next to your content.

Editorial Team 107

Editorial Team Entertainment Content Creator Editorial 107

Publishing Trends

MARCH 5, 2024

Laura Crockett has been promoted to senior literary agency and foreign rights manager at TriadaUS Literary Agency. PROMOTIONS HarperCollins Publishers , David Howe has been promoted to associate editor. David Walker has been promoted to assistant director of design at William Morrow Group and HarperCollins Children’s Books.

Editorial 73

Editorial Agency Art Director Creative Director 73

Creative Little World

JANUARY 4, 2023

To see great results from a successful marketing and advertising campaign, copywriting must be high on your radar if you hope to write successful copy. In nearly every piece of content you produce for advertising and marketing, there should be a form of copywriting. What exactly does a copywriter do?

Copywriter 52

Copywriter Copywriting Persuasion Marketing 52

Smart Blogger

JUNE 1, 2023

It amplifies a brand’s voice , reaching thousands, if not millions, of potential customers on their laptops, phones, and tablets. For example, an eco-friendly clothing brand can target customers who show interest in sustainable fashion, ensuring its marketing budget is spent on those most likely to make a purchase.

Digital Marketing 81

Digital Marketing Marketing Social Media Search Engine Optimization 81

Neil Patel

OCTOBER 17, 2020

The bot cannot identify accounts who are bots, brand ambassadors, or inactive accounts. The bot often messes up targeting and adds accounts who have no genuine interest in your brand. How Buying Instagram Followers Affect Your Brand Negatively? So even if you follow them, these accounts will not follow you back. MoneyWasted.

Social Media 145

Social Media Entertainment Engagement Education 145

Neil Patel

APRIL 26, 2021

With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising. The good news is you don’t need to flood thousands of dollars in YouTube advertising. Include Your Logo to Boost Brand Awareness. Cross-Promote with Other Channels.

Search Engine Optimization 145

Search Engine Optimization Keywords Engineering Collaboration 145

Express Writers

OCTOBER 11, 2022

That’s exactly what we’re covering in this article so you can get your brand noticed by the right audience. How to Choose the Right B2B Marketing Channels for Your Brand. With such a variety of B2B marketing channels at our disposal, it can be challenging to determine where you should direct your time, focus, and money as a brand.

Marketing 79

Marketing Social Media Email Copy Utilities 79

Publishing Trends

OCTOBER 20, 2022

Previously she was VP of Brand Development and Marketing at Warner Bros. Entertainment. On the advertising and promotion team for S&S imprint, Regula Hofmann , Ryan Raphael , and Mary Zadroga have joined as Designers; Zadroga supports the children’s division. PROMOTIONS.

Creative Director 40

Creative Director Agency Editorial Digital Media 40

Smart Blogger

JUNE 23, 2023

Ready to make your brand dance to the rhythm of TikTok success? We’re living in an era where social media is no longer a luxury for brands; it’s a necessity. Because if you’re not on TikTok, you’re likely missing out on a goldmine of engagement and brand awareness opportunities. Let’s jump in.

Marketing 62

Marketing Brand Awareness Social Media Utilities 62

Neil Patel

MARCH 12, 2021

Some of the best marketing campaigns integrate several elements, so potential customers start to see your brand in different places and from different angles. This also includes users interested in brands or organizations similar to yours or are otherwise part of your target audience. First, they see your brand from the influencer.

Ads 139

Ads Brand Awareness Social Media Persuasion 139

Bramework

OCTOBER 9, 2023

Blogging provides an online platform for sharing knowledge, and opinions or promoting businesses. You’re free to use your blog as a tool to build trust with potential customers while establishing your online brand. It’s more than just typing on keyboards. Does Blogging Help SEO?

Blog 52

Blog Blogging Social Media Keywords 52

Content Marketing Institute

NOVEMBER 17, 2017

Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. If your brand has a captive audience scenario – or access to such an audience – why not explore some nontraditional content opportunities to connect? Play an entertaining video. AnnGynn Click To Tweet.

Audience 100

Audience Landing Page Entertainment Content 100

Neil Patel

SEPTEMBER 3, 2021

Popular features include: highly customizable, allowing your brand to take center stage live video broadcast booths will enable you to host webinars within your event engage attendees through text-based and video-based chat as needed everything you need in one place. Don’t forget to build a strong event promotional strategy.

Recruitment 138

Recruitment Marketing Social Media Government 138