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Storyscaping in the Realm of Book Editing

Melanie Saxton

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

Rather than pay to advertise its content, the marketing team focuses on creating videos captivating enough to earn coverage on the news and in industry media. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. When it comes to digital media, nothing conveys your brand’s personality like video.

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10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. Here are a few ideas for creating top-notch YouTube advertisement creatives for your video ad campaigns. To begin, take a look at competitor advertisements.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

If you’re unfamiliar with YouTube, their primary advertising format is known as the TrueView ad. Before TrueView ads, users lacked any meaningful way to control their advertising experience. That’s what makes this advertising approach so useful to brands and marketers. TrueView ads were created to solve a massive problem.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

The 40-person team handles: Social media. Digital media (including all content for NASCAR.com). Partner engagement , which involves helping partners tell stories on their channels, as well as creating content for advertisers and partners on NASCAR-owned channels. Videos for the brand website and social channels.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.