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People Round Up, Mid April, 2024

Publishing Trends

In Agency News… At The Book Group , Caitlin O’Shaughnessy has joined in the new hybrid role of director of strategy & business development, literary agent, starting in June. At Aevitas Creative Management , Adriana Domingeuz is named partner. At Belcastro Agency , Syrone Harvey and Morgan Wilson have joined as literary agents.

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How to Get Started With ChatGPT

Ashleyn Writes

Use your copy bank You’re going to be doing a lot of copy and pasting when telling this thing what you want it to do. Things about our agency that we need to promote, client work, etc. The post How to Get Started With ChatGPT appeared first on Blog from Ashlyn Carter | Launch Expert & Copywriter for Creatives.

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How to Stay Competitive in a Saturated Freelance Market

Freelance Writing Jobs

Creative and Content Skills Content is for writers and creative for designers only? If you want to be more creative, adding a little humor here and there to impress your clients, you can go for basic copywriting courses. You won’t become Brian Clark right away, but that’s enough to express your creativity. Not really.

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What It Means to Get Branded Content Right

Content Marketing Institute

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. BMO Harris Bank offers a lesson on engaging millennials.

Brand 97
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The 10 Best Adwords Companies of 2020

Neil Patel

Here’s a list of the top AdWords companies and information you can use to find, vet, and hire the right agency. Lots of agencies spend their time focusing on impressions, clicks, and visits. At my agency, NP Digital, we focus our attention on driving top-line growth and increasing revenue immediately for our clients.

Agency 97
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The 6 Best Digital Marketing Companies of 2020

Neil Patel

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries.

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Don’t Forget the Leadership in Thought Leadership

Content Marketing Institute

Take, for example, the capability of a global bank to advise on a small business expansion overseas. Of course, a global bank with relevant expertise can create the content, the burden is to ensure that its authority can go beyond the existing expert resources. Brands outsource thinking before establishing authority. Click To Tweet.