Content Hacker

FEBRUARY 9, 2023

First, let’s review the concept of SEO. Origins of the Term “SEO” So when did the term “SEO”, or search engine optimization, become common in the online marketer’s vernacular? The term “SEO” itself was first used by the Webstep Marketing Agency in 1997. What Is SEO? SEO stands for Search Engine Optimization.

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SEO Search Engine Optimization Content Creation Engineering 98

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

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Social Media Construction Digital Marketing Engagement 145

Shorthand Content Marketing

APRIL 22, 2022

One of the main ways that they were getting new users to try their app was through inbound marketing. This concept was all the rage back in 2015 because Hubspot was changing the SEO landscape by creating thousands of pieces of content per month. I began by volunteering my time to work with them to help in any way that I could. .

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ProBlogger

FEBRUARY 10, 2014

When you use Google Analytics to track your blog’s traffic, you may see (not provided) on your list of keyword searches. Simply put, this is Google’s way of encrypting keyword searches in the name of privacy and security. If you heavily rely on keyword analytics for the content you produce, you may be in a bit of a panic.

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Neil Patel

MARCH 4, 2021

Being an early adopter of Facebook Messenger bots in your industry will also give you a huge advantage as a marketer. You may have heard of a concept called first-mover’s advantage or FMA. You can set your bots to trigger responses based on keywords that your leads use in their message.

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Quick Sprout

JULY 26, 2022

The best digital marketing service for most people is Ignite Visibility or Web.com. Digital marketing services can increase the demand for your business overnight. The 14 Best Digital Marketing Services of 2021. Here are the best digital marketing services available today. Get a Free Quote.

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Digital Marketing Marketing Agency Search Engine Optimization 144

Content Marketing Institute

JANUARY 15, 2018

Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. I rewrote this post about concussion-related light sensitivity, even though it was already ranking number one for several target keywords.

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Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. Here is what my hashtags look like in their platform: Google Alerts: Set alerts for keywords pertaining to your brand to identify people who actively write about topics in your realm. Influencers yield a lot of power.

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ContentWriters

FEBRUARY 21, 2024

Thomas Tourville , Manager of Digital Marketing, said, “We tested AI content creation on over 30 websites, and every piece of content has been detected as plagiarized or AI content. Kaitlyn Bose, co-founder of the SEO agency Frac.tl In content marketing, professionals are still discovering how to use gen AI best.

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The Hoth

JANUARY 24, 2023

In addition, it can be difficult for small businesses and startups to acquire top marketing talent on a limited budget. For instance, most small to medium-sized businesses won’t have the funds to keep a top-tier marketing agency on retainer. That’s why it’s best to hire more marketing positions as soon as you have the option.

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Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

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ProBlogger

NOVEMBER 24, 2012

.” If you’re in a business that’s paying an agency to create content on your behalf and place it on niche- and audience-appropriate sites around the web, you might be surprised to learn how far short your chosen agency is falling. Just this week, I turned down content submitted by a global digital marketing agency.

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Moz

DECEMBER 10, 2018

Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on search results pages for keywords that organically they might not.

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ProBlogger

JULY 17, 2014

He believed in a concept called the ‘aggregation of marginal gains’, which states that if you make a 1% improvement in everything you do, they will compound into incredible results. The strategy was simple: there are relatively few website targeting Japanese, which makes it easier to rank for competitive keywords.

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Blogger Keywords Concept Agency 54

Fat Joe

JULY 28, 2023

Whether you run a traditional marketing agency, or an SEO agency looking to expand your offerings, video and design are essential components of a successful marketing strategy. In the era of content marketing, demand for these services is soaring. You can educate audiences and build brand authority.

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Agency SEO Script Brand Awareness 52

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

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SEO Education Digital Marketing Search Engine Optimization 104

The Hoth

DECEMBER 19, 2022

While digital marketing may seem unnecessary for brick-and-mortar franchise locations , that couldn’t be further from the truth. . Using location-based keywords . This is known as inbound marketing , and it’s incredibly effective. . Uploading your franchise website to local directories (Yellow Pages) .

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SEO Keywords Engineering Search Engine Optimization 103

Quick Sprout

OCTOBER 22, 2022

WebFX — Best overall Hibu — Best local SEO and digital marketing services Searchbloom — Best for technical SEO BrightLocal — Best for tracking and building local citations 1SEO — Best for Google Local Ads HigherVisibility — Best for franchises and multilocation businesses. Best Option : 1SEO.

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SEO Agency Digital Marketing Contractor 88

Neil Patel

FEBRUARY 10, 2021

We’ll go over powerful tools and leave you with a deeper understanding of what it takes to succeed in digital marketing. Dental Marketing Strategy #1: Localize Your Ads. When it comes to dental marketing, one of your top priorities should be marketing your business locally. This is where keywords come in.

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Marketing Keywords Ads Advertising 113

Intergrowth

NOVEMBER 6, 2022

Building a Content Marketing Strategy. There’s more to digital marketing than just churning out blog posts. In order to see real success, you’ll need to have a content marketing strategy in place. It starts with doing keyword research related to your business. Ready to up your content marketing game?

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Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.

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Content Marketing Marketing Social Media Search Engine Optimization 126

Shorthand Content Marketing

JANUARY 5, 2023

Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level. 3) Marketing Rebellion by Mark Schaefer. It’s no secret that much of the marketing advice available out there doesn’t work. Marketing Rebellion is not like those books.

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Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Because Google and SEO arrived in the same year (1997), the marketing industry began associating them. In those early days, SEO was simplistic.

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SEO Search Engine Optimization Agency Engineering 59

Content Hacker

JANUARY 10, 2024

Do Keyword Research and Topic Clustering 4. These platforms are like creative co-pilots who never tire out — ready 24/7 to spitball fresh concepts or refine your drafts until they shine. Do Keyword Research and Topic Clustering Keyword research is a fundamental part of any successful content marketing strategy.

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Moz

MAY 18, 2020

But whether it’s across agencies working on the same client, different teams working within the same agency, or different teams in-house on the client side, collaboration is much harder to achieve in reality than we make it look on the outside. I want to introduce you to the concept of interdisciplinarity.

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Collaboration Content Agency Concept 71

Fat Joe

AUGUST 18, 2023

This glossary is designed to break down SEO jargon into quick, easy-to-understand concepts. Keyword A specific phrase users enter into search engines to find relevant information. Ranking The position of a web page in search engine results for a specific keyword. Inbound Marketing Inc. Inbound Marketing Inc.

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SEO Search Engine Optimization Keywords Engineering 52

Neil Patel

SEPTEMBER 17, 2021

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: It might not be as easy as it was several years ago to break onto the vlogging scene, but video is more important than ever to build a successful online marketing strategy. How to Come up With a Concept for a Series of Videos.

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Script Concept Entertainment Content Marketing 134

Neil Patel

NOVEMBER 16, 2020

Just look at the growth of video ad investment among brands and agencies and where it’s predicted to go: Investment is growing because it’s following consumption. It might not be as easy as it was five or seven years ago to break onto the vlogging scene, video is more important than ever to build a successful online marketing strategy.

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Moz

AUGUST 12, 2020

Schedule a viewing party with your team and get everyone on board with the best digital marketing advice, data, tools, and resources for the coming year. Twenty-six sessions full of actionable insights and digital marketing advice await you — read on to see what goodies you might have missed last year! Rand Fishkin.

Digital Marketing 70

Digital Marketing SEO Keywords Agency 70

Buffer

NOVEMBER 8, 2023

Keyword rankings Again, if SEO is important to a content team, they’ll likely pay close attention to their keyword rankings — in other words, the website page’s position in search results that are important to their product or service.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Susan Greene

DECEMBER 30, 2020

My first real job after graduation was with an advertising agency, and I soon realized that writing marketing copy more closely fit my interests and my entrepreneurial spirit than broadcast journalism, so that’s the direction I decided to pursue. . I’m continually searching for new approaches, new trends, new concepts.

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The Hoth

FEBRUARY 15, 2023

The best way to do that is through targeted keyword research for each funnel stage. Your keyword research is what will save you from displaying content to the wrong audience. For example, if a user searches for what SEO is on Google, that’s a top-of-the-funnel (TOFU) keyword. What makes it TOFU? Middle-of-the-funnel (MOFU).

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Marketing Education Brand Awareness Keywords 102

Content Writing

MARCH 15, 2022

Successful businesses everywhere leverage a robust digital marketing strategy. It means written work that contains keywords that the target audience is using. By targeting keywords, the writers increase the chances of the content they write being found by people online. Kinds of Content Writers in a Writing Agency.

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Content Writer Writer Search Engine Optimization Content 40

Quick Sprout

DECEMBER 6, 2022

Use keywords appropriately. Use tools to outperform content marketing. You can also use your images to sneak in keywords by naming them accordingly. You can also strategically use keywords in the title of your image as well as the caption or description. So, how successful was this concept? Optimize your links.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Neil Patel

OCTOBER 8, 2020

It’s a simple concept: get as many quality and relevant websites to link back to your content. Keywords you want to rank for – Your link building consultant will then take into consideration keywords that you want to rank for. Link building works best as part of a holistic digital marketing strategy.

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Consulting Content Creation Social Media SEO 118

The Hoth

JANUARY 23, 2023

If you’re a newcomer to the SEO space or have only focused on blogging and keyword research – you may be a bit lost on the concept of backlinks. Typically, sites with high domain authority are along the lines of industry thought leaders, enterprise-level companies, universities, nonprofits, and government agencies.

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Website Editorial Content Creator Government 98

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Want to learn more about digital marketing strategies?

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Marketing Social Media Brand Awareness Content Management System 92