Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Agency of the Year (fewer than 100 employees).

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Content Marketing Editorial Healthcare Entertainment 75

Buffer

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

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Content Freelance Content Marketing Editorial 123

Publishing Trends

APRIL 6, 2023

Katy DiRienzo , formerly Production Coordinator at Penguin Publishing Group, joins as Reprint Production Manager. Leigh Butler , SVP, and Hal Fassenden , VP, Director of Subsidiary Rights, are retiring from Penguin Publishing Group after forty-five and thirty-six years, respectively. Sierra Moon joins as Junior Analyst. Christopher M.

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Art Director Entertainment Agency Finance 62

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

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Content Marketing Marketing Content Creativity 97

Buffer

JULY 31, 2023

CNET shares transparent insights into how AI is used in its content CNET uses AI to write its articles but emphasizes that they don’t publish AI-generated content without having it reviewed and edited by humans before posting – even more since an incident with its content.

Content Creator 90

Content Creator Content Creation Editorial Content 90

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

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Content Marketing Marketing Content Content Creation 105

Buffer

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

Content 59

Content Freelance Content Marketing Editorial 59

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website?

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Freelance Writing Portfolio Proofreader 126

Smart Blogger

JULY 14, 2023

Take a look… What Are Content Writing Services & Why Do You Need Them? In our digital age, where ‘ content is king ‘, the keyboard becomes a vital weapon. Virtually all online businesses and digital agencies require a regular flow of high-quality written content. Offers white label services.

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Writing Services Content Management System Writing Content Creation 79

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. They stop and read because they’re interested in the content iQ is publishing.

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Audience Editorial Team Editorial Social Media 108

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. However, that does not mean you should forego content marketing in favor of traditional marketing.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? 4-7 in Cleveland, Ohio.

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Brand Content Creator Electronics Editorial 112

Bramework

DECEMBER 1, 2023

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

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Content Entertainment Brand Awareness Education 52

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content. One company paying another to publish the content.

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Advertising Editorial Content Marketing Ads 100

Neil Patel

NOVEMBER 6, 2020

Neil Patel Digital – Best for Linkable Content Marketing FATJOE – Best for Blogger Outreach Page One Power – Best for Strategic Links The HOTH – Best for Guest Posting RhinoRank – Best for Curated Link Building. Neil Patel Digital – Best For Linkable Content Marketing.

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Portfolio Search Engine Optimization SEO Agency 105

Content Marketing Institute

JANUARY 15, 2018

Not only has the topic been dealt with, but even the angle taken is too familiar … I don’t need to read what’s already been published 300 times. Youness Bermime, content writer, writersdo.com. I don’t need to read what’s already been published 300 times, says @YounessBermime. contentmarketing Click To Tweet.

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Content Content Creator Content Marketing Social Media 111

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

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Agency Content Marketing Marketing Content 145

Bramework

DECEMBER 21, 2023

Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key. Is your mind blown yet?

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Blog Blogging Brand Awareness Search Engine Optimization 98

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. HANDPICKED RELATED CONTENT: 6 Steps to Get Your Whole Company Involved in Content Marketing.

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Brand IT Social Media Editorial 109

Content Marketing Institute

MAY 9, 2018

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. HANDPICKED RELATED CONTENT: The Art of the Cart: How Retail Brands Can Cash in on Content Marketing.

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Brand Storytelling Food Manufacturing 97

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Click To Tweet.

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Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. But once you do, the content can be created.

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Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

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Marketing Content Agency Content Marketing 107

Neil Patel

JUNE 1, 2021

It works like this: Let’s imagine I’m publishing a video with the tag “50 facts about me” When YouTubers use this same tag, they must mention 50 facts about themselves. So this is like an editorial line for videos, with a good potential for going viral. Memory Videos. This is a fact.

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Creativity Storytelling Concept Audience 141

Neil Patel

JUNE 7, 2021

Consistently creating high-quality content isn’t easy, but an editorial calendar is a great way to plan out your schedule. AIDA is a commonly used marketing model, and it can help when you’re writing blogs. If you work for a company blog, you may want to hire a digital marketing agency to help you get started.

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Banking Blog Blogging Keywords 145

ProBlogger

NOVEMBER 24, 2012

.” If you’re in a business that’s paying an agency to create content on your behalf and place it on niche- and audience-appropriate sites around the web, you might be surprised to learn how far short your chosen agency is falling. If only your agency took a more thorough approach to targeting content.

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Content Marketing Agency Marketing Content 42

Smart Blogger

OCTOBER 31, 2022

Previous job postings include: Fashion features writer Fashion marketing strategy analyst Junior copywriter. Strategically is a London-based content marketing agency. Strategically hires remote writers to create content for Strategically clients. Strategically. Fill out an application. Just follow the links.

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Writing Contractor Freelance Copy Editor 69

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

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Content Marketing Marketing Content Agency 75

Kayleigh Moore

AUGUST 28, 2023

I don’t know why more content teams aren’t acting on this, but…can I tell you a secret? Journalists (trained, former, present) are wildly underutilized when it comes to content marketing efforts. There are AI writing tools , cheaper alternatives, and agencies that crank out content.

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Freelance Writer Content Marketing Editorial 130

Intergrowth

SEPTEMBER 12, 2022

Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. Build a well-constructed editorial calendar. Getting subscribers.

Editorial 52

Editorial Content Content Creation Construction 52

Neil Patel

OCTOBER 13, 2020

If you need help with paid ads , for example, you can hire an agency to handle the design, implementation, and testing. Perhaps the biggest opportunity for outsourcing is through content generation. The most common outsourced content marketing activity is writing, with 44% of marketers using it. can all review.

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Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

FEBRUARY 16, 2018

You’ve decided to hire a journalist for your content marketing team – congratulations! All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. Making the switch to content marketing can take a bit of adjustment. Click To Tweet.

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Content Marketing Marketing Government Content 106

ProBlogger

APRIL 19, 2017

Sujan Patel is a leading expert in digital marketing. He is the co-founder of WebProfits, a growth marketing agency, and is a partner in many software companies. I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” I highly recommend following it.

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Blogger Editorial Agency Writer 50

ProBlogger

FEBRUARY 10, 2014

“Content is king” and all those wonderful cliches still apply, but there’s a little more work to be done now. Digital marketing agencies are looking ahead on this. What does a content system look like? There are a few elements: An editorial calendar that is both active and consistent.

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Keywords Blogger Construction Copywriter 44

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. Content Marketing Must Create Engagement.

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Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers?

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Publisher Publishing Publishing Editorial Team 110