Nick Ursborne

JANUARY 29, 2024

I remember when I made my big shift from offline copywriting to online copywriting… way back in 1997. Well… We’re at a similar juncture now, with the rise of AI. Here are three things you need to do… First, you need to start finding and connecting with other professionals who are leaning into AI. At least, not right away.

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Nick Ursborne

MARCH 14, 2024

He’s talking about when AI achieves Artificial General Intelligence, AGI. AGI is broadly defined as the stage at which an AI model gains enough skills to perform any task that humans can do, with equal or better proficiency. What’s your plan to put yourself among the 5%, and not the 95% replaced by AI? No problem.”

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Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. The sentiment I hear a lot is, “Sure, AI can write, but it won’t write well.” ” Here’s the thing… dismissing or ignoring AI writing tools outright because of their current limitations is a mistake.

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Nick Ursborne

SEPTEMBER 22, 2023

AI tools can’t do that. So… if you want to add value to your work as a writer – beyond what AI tools like ChatGPT can achieve – use more sensory language in your writing. One more thing… AI can’t run, jump, cycle or surf. As always, find the right balance between AI and Emotional Intelligence. That’s a huge constraint.

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Writing Copywriter Copywriting Copy 235

Nick Ursborne

NOVEMBER 25, 2023

With ChatGPT and other AI tools, they run on existing technologies. Other than a huge investment in compute power, AI doesn’t need new hardware. Now, a year later, companies are still struggling to figure out how and where to deploy AI. There is a particular challenge here for writers and copywriters.

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Nick Ursborne

SEPTEMBER 10, 2023

Here are three ways empathy will help you… Use empathy to differentiate your writing from AI-generated outputs. There are many things that ChatGPT and other AI writing tools can do really well. An AI can’t experience emotion first-hand. The future belongs to writer and copywriters who combine AI and Emotional Intelligence.

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Copywriter Copywriting Sales Copy Copy 217

Nick Ursborne

AUGUST 30, 2023

This has always been the case… before AI, before the Web, before computers. But AI tools like ChatGPT don’t lead with emotion. ChatGPT is an AI. An AI doesn’t care about the feelings of its readers. But human copywriters do care. Some copywriters are already making this mistake. It has zero feelings.

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Nick Ursborne

JANUARY 22, 2024

We’ve now had over a year to become proficient with AI writing tools like ChatGPT. And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. And the absence of emotion can be exacerbated by the use of AI-assisted writing.

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Copy Copywriter Copywriting Writing Style 216

Nick Ursborne

FEBRUARY 14, 2024

AI tools like ChatGPT, Gemini, Claude, and others are flooding the web with millions of pages of new content. Because an AI can read about love, but can’t feel it. As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions. It’s time to be more human.

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Freelance Copywriter Copywriting Copy 202

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. AI combined with “prompt engineering” drags you even deeper into the sameness trap. AI combined with “prompt engineering” drags you even deeper into the sameness trap. The result?

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Writer Copywriter Copywriting Sales Copy 241

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. As part of its training dataset, this Custom GPT has direct access to pretty much everything I have ever written about AI and EI. It was created by GPT-4.

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Ads Ad Copy Storytelling Copywriter 213

Nick Ursborne

DECEMBER 14, 2023

Copywriters who are just launching their careers often feel nervous about not knowing enough. The same is true today when it comes to AI. You don’t need to be a leading expert in AI. Your clients and prospects are already engaging with AI. That means 98% are now paying close attention to AI.

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Nick Ursborne

JANUARY 4, 2024

Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Does this mean I can rely on AI tools to create emotionally intelligent copy? The post Lead with Emotional Intelligence before you use your AI prompts.

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Copywriter Copywriting Construction Copy 219

Nick Ursborne

SEPTEMBER 29, 2023

It’s impossible to achieve if you rely too much on AI for your marketing communications. So where does AI come into our journey to authentic communication? This is where AI can help, simply because it is so good at crunching, analyzing and summarizing huge piles of data. Many writers see a huge divide between AI and EI.

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Writing Copywriter Copywriting Communication 246

Nick Ursborne

OCTOBER 13, 2023

Suddenly, you find you’re writing like a… hmm, this is weird… you’re writing like a computer, or an AI. Even before AIs were a thing. Writing with emotion is essential in a world of AI writing tools. This is how you set yourself apart from AI writing. I’m not suggesting you ignore AI. Business school?

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Writing Copywriter Copywriting Sales 211

Nick Ursborne

SEPTEMBER 2, 2023

AI is the big thing right now. This is a problem for writers and marketers who rely too heavily on AI. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts.

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Writing Copywriter Copywriting Persuasion 241

Nick Ursborne

NOVEMBER 14, 2023

As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. It not only sets your writing apart from anything done by AI alone, but can also be more deeply rewarding for you as a writer and a person. I’m a big fan of AI, and I use it a lot. Academic writing. Business writing.

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Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. There are huge productivity benefits and costs savings when you compare AI-generated work with the same tasks written by human writers. Because the nuances of human emotion are a weak spot for even the best AI writing tools.

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Copy Ads Copywriter Copywriting 212

Nick Ursborne

OCTOBER 4, 2023

Not for an AI describing the process. And it separates us from anything written by AI. As copywriters we’ll often be tasked with writing for products or services that we’re not familiar with. If you want to learn how to do this, check out my course on Futureproof Copywriting. But it is for you, a human being.

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Storytelling Copywriter Copywriting Writing 227

Nick Ursborne

SEPTEMBER 13, 2023

AI tools are great for improving our productivity, but they’re not good at genuine empathy, cultural sensitivity, or nuanced emotions. This kind of story is deeply personal, very engaging, and way beyond the capabilities of an AI to create. And, once again, this is beyond what AI can reasonably achieve. Yup, Nick-4 is me.)

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Nick Ursborne

MARCH 3, 2024

The question in the headline was asked by a good friend, and highly-regarded copywriter. As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works. It’s the speed of motor cars and AI that can’t be beat. It’s the same with AI… you need to adapt.

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Copywriter Copywriting Writing Freelance 234

Nick Ursborne

JANUARY 10, 2024

My advice to every aspiring copywriter has always been, “Step one is to listen to your audience”. The point I’m trying to make is that even when you’re exploring the emotional motivations of your prospects, you can still make the task easier by using AI. Get AI to do the heavy lifting… even for a “human” task like sentiment analysis.

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