article thumbnail

Facts Won’t Cut It: How To Use Point of View Architecture To Create Trust

Content Marketing Institute

Enter the point-of-view architecture for your brand. Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Continue reading →

article thumbnail

Why Good Site Architecture Is The Only CRO You Need

Neil Patel

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. That means that site architecture is the older brother of conversion rate optimization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation. Later, I defined the companies I wrote for as digitally native brands. You can also source SMEs on podcasts, as many enjoy discussing their business and brand.

article thumbnail

How Many Backlinks Does it Take to Rule Your Niche’s SERPs?

The Hoth

If you’ve got a brand-spanking-new website, you’re starting from square one in terms of backlinks. Branded anchors use your brand name as a link. Natural anchors don’t use any keywords or brand names, just natural words in the sentence containing the link. The same is also true for all SEO ranking factors.

IT 98
article thumbnail

9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 120
article thumbnail

Less Brand, More Identity: The Zombie Business Cure

Content Marketing Institute

The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are). Align your brand with your identity. melissa_egg Click To Tweet.

Brand 95
article thumbnail

How Long Does It Take To Create A Website?

Caroline Gibson

And by someone launching a skincare brand and in need of an 8-page e-commerce site within a month. Pivoting your brand? I’m often contacted by clients who tell me they’ve ‘had their branding done’. But they’ve overlooked one vital step: before you can create a new website, you need a brand strategy. What are your values?

Website 130