Content Marketing Institute

DECEMBER 5, 2018

The “See Also” section at the end of most articles is a good place to look. The references at the end of each Wikipedia article are often primary source links that connect to reputable journals. White papers and lead magnets. White papers or similar content lead magnets offer a value similar to books.

Content Creator 104

Content Creator Content Creativity Content Marketing 104

Content Marketing Institute

JULY 9, 2018

An example is the preponderance of thought leadership articles from U.K.-based Through posts, podcasts , papers, videos, and real-life practice opportunities, the brand’s Relate platform hosts thought leadership that is living and breathing – and inherently tied to its solutions. based firms on Brexit and its implications.

Government 105

Government Banking Manufacturing Insurance 105

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. CMI offers educational opportunities too. CMI University hosts an exclusive online, go-at-your-own-pace curriculum to help you do your job better and grow your career. Register today.

Education 102

Education Brand Banking Retail 102

Content Marketing Institute

FEBRUARY 8, 2018

As CMI founder Joe Pulizzi sums it up , “If you pay for placement of … content in a format similar to the third-party site, it’s native advertising.”. For a time, Melanie says, her article “appeared in the most-emailed module on the home page of The New York Times.”. Advertising” means paid. Or closing it merely reveals another ad.

Advertising 101

Advertising Editorial Content Marketing Ads 101

Content Marketing Institute

NOVEMBER 8, 2018

White paper. Ann Gynn goes into great detail with her CMI article, What to Do When Your Buyers’ Journey Isn’t Linear (Hint: It Never Is). Your brand, product, or service. Free trial. Informational keywords. Best ways to. Alternatives. Click To Tweet. Navigational keywords.

Keywords 89

Keywords SEO Architecture Landing Page 89

Content Marketing Institute

OCTOBER 19, 2017

Even prospective customers welcome product mentions when that information helps them, as Michele Linn writes in a recent article: How can this product be used in my specific application – and how does it truly differ from other products out there? Some marketing funnels include these stages; others stop short of them.

Sales 94

Sales Post Marketing Content 94

Content Marketing Institute

OCTOBER 23, 2017

In other words, capture everything from blog articles to videos on and off their website. Blog articles: Frequently published, short-form content gives insight into the range and relative importance of content topics and keywords. Subscribe to the free daily CMI newsletter (or weekly digest) for more actionable insight.

Content Marketing 110

Content Marketing Marketing Content Content Creator 110