Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Regardless of whether those syndicated articles find the eyeballs or languish on pages unseen, one segment of the audience sees everything: search engines. Click To Tweet. SEO Click To Tweet.

Editorial Team 86

Editorial Team Editorial Content Creator Content 86

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. The final step in engaging effectively with your audience is to post the right way. Create and share great content. Engage and promote.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

FEBRUARY 21, 2018

The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed. More Stories mean more chances to attract the audience’s attention. HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JUNE 18, 2018

Give your audience more reasons to convert. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. If you want to grow your commitment to video and bring additional success, put together a course. Nurture your leads to turn them into loyal customers and ambassadors.

Website 108

Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Now consider which platform(s) make the most sense for your audience and business needs. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

JANUARY 2, 2018

These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. Click To Tweet. Click To Tweet.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Poor readability is a signal that you’re not looking after your audience. Don’t have an engaged audience. They didn’t care about readability and their audience.

Medical 93

Medical Proofreader Government Editorial Team 93

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

Social Media 97

Social Media Media Editorial Team Collaboration 97

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. TomsofMaine influencer community isn’t paid.

Recruitment 92

Recruitment Marketing Editorial Team Editorial 92

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.

Landing Page 91

Landing Page Editorial Team Editorial Text 91

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. CMIContent blog will leave time for readers to pause and reflect on weekends, says @Kmoutsos. Our new publishing frequency.

Publisher 96

Publisher Publishing Publishing Editorial 96

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. Discuss the article’s goal, scope, target audience, and target queries. Click To Tweet.

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Editorial Team Contractor Freelance Content 99

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 96

Content Editorial Team Entertainment Content Creator 96

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy.

Content 101

Content Editorial Team Keywords Construction 101

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. Then several supporting blog posts – clusters – are written to explain sub-topics based on your pillar content and generate internal links to the pillar page. Click To Tweet.

Editorial Team 102

Editorial Team Content Manufacturing Keywords 102

Content Marketing Institute

AUGUST 23, 2018

Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Are you providing critical knowledge to your team and do your people know where to find it? The most essential tool for your content marketing team is a keyword research tool.

Content Marketing 90

Content Marketing Marketing Editorial Team Search Engine Optimization 90

BKA Content

NOVEMBER 14, 2022

Though online content can take many forms , content writers typically specialize in the creation of written content, such as web pages, blog articles, press releases, video scripts, whitepapers and social media content. Our legal writers are adept at creating content that speaks to the desired audience and the search engines.

Content Writer 52

Content Writer Writer Content Copywriter 52

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Every editor and every client has unique needs, audiences, and styles. Pitch to Software Company Blogs.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. It’s like preferring to consume medical advice from WebMD vs. a blog page written by your mother’s childhood friend. . Because the sites are not targeting the same topic or audience, Google triggers a manual penalty and the additional backlinks backfire. Metrics can be misleading.

Editorial Team 86

Editorial Team Keywords Medical Engineering 86

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well.

Writer 106

Writer Content Freelance Editorial Team 106

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Use whatever your audience might find relevant and helpful. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Identify any posts that serve as pillar pages or have the potential to do so.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. That goes beyond what much automated content software has been able to do.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

JULY 24, 2018

50,000: Launch an audience research and partial website redesign project. 50,000: Invest in print, in terms of taking blog articles and producing a quarterly magazine. Take blog articles and produce a quarterly print magazine, advises @markiemasters. Or I might try a bit of native advertising for our top converting content.

Content Marketing 103

Content Marketing Marketing Content Content Creation 103

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. Tools use AI to help people surface the right content to share across a network or to enhance a blog. Curating content.

Marketing 105

Marketing Content Agency Content Marketing 105

ProBlogger

JULY 30, 2014

Not only will this improve the originality of your content, it will also mean your news stories are more relevant to your target audience. Your office address should be easily viewable and all of your editorial team should have profile pages with images and email addresses included. Originally at: Blog Tips at ProBlogger.

SEO 52

SEO Editorial Team Content Management System Editorial 52

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? How can you build more links to it from A-list blogs with fewer efforts? The trick is, create content which will be useful for the audience that is much broader than yours. 2) Audience. Learn what attracts your audience most.

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Havenly (new).

Content Creator 101

Content Creator Audience Script Content 101

ProBlogger

MAY 29, 2017

Using CoSchedule as a Blogging Tool. In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. What she doesn’t like about it.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 18, 2018

In this model, content has one main job : to build a loyal audience of subscribers. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do.

Publisher 109

Publisher Publishing Publishing Editorial Team 109

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

Editorial Team 96

Editorial Team Editorial Content Marketing Construction 96

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. Checklist orientation.

Recruitment 105

Recruitment Marketing Brand Awareness Editorial Team 105

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate.

Script 222

Script Content Editorial Team Social Media 222

Content Marketing Institute

OCTOBER 25, 2017

Here’s the secret: I don’t, aside from keeping an eye on a couple of blogs about the topic. HANDPICKED RELATED CONTENT: 9 Brilliant Tactics to Promote Your Blog Content on Facebook. The ads weren’t necessarily bad, they were simply not reaching the right audience. Leverage advanced Facebook audiences. Know your customers.

Advertising 104

Advertising Landing Page Editorial Team Creativity 104

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. A Step-by-Step Guide to Audience Development. Think of it like a blog that anyone can post to. Distribution.

Promotion 110

Promotion Content Social Media Editorial Team 110

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 105

Brand Content Editorial Team Editorial 105

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Blog Engage. Choose not by price, but by where members of your audience are active.

Promotion 106

Promotion Brand Awareness Editorial Team Content Creation 106