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How to Use PPC For Brand Awareness

Neil Patel

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. How do you help people become more aware of what you’ve created or are trying to sell? What Is Brand Awareness, and Why Is it Important? That’s building brand awareness.

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How to Create a Facebook Contest that Grows Engagement and Audience

Neil Patel

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Why Should You Create a Facebook Contest?

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Social Commerce 101: What is it & How to Boost Sales (2023)

Smart Blogger

How can it send your sales sky-high? Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. That’s an enormous audience to tap into! Let’s jump in!

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Both require organizations to create content on topics relevant to the target audience. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. There are differences, however.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Not every piece of content is meant to drive a sale or even generate a lead. Email: Open rate, click-through rate.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

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How Video Marketing Is Reshaping Content Strategies

Contently

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. Have a plan.

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