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How to Use PPC For Brand Awareness

Neil Patel

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. How do you help people become more aware of what you’ve created or are trying to sell? What Is Brand Awareness, and Why Is it Important? That’s building brand awareness.

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How to Translate Foot Traffic Into Digital Sales

Neil Patel

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Now comes the question: How do you turn your foot traffic into more digital sales ? There are declining brick-and-mortar sales.

Sales 140
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Social Commerce 101: What is it & How to Boost Sales (2023)

Smart Blogger

How can it send your sales sky-high? Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. Increased engagement, broader reach, and ultimately, enhanced sales.

Sales 68
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. Thought leadership is typically a TOF initiative, so think impressions, engagement, brand awareness, brand affinity, and uplift.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

12 Social Media Marketing Examples From taking an influencer-led approach to sponsoring a live event, there are lots of ideas you can explore. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The brand grew social proof so people could trust it, helping increase sales.

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SEO ROI: Why It’s So Hard to Pin Down (And How To Do It)

The Hoth

Yet, when it comes time to make a purchase, they convert after clicking on a social media ad – which will take full credit for the conversion (despite the obvious attribution your SEO content had on the sale). . For e-commerce websites, it’s pretty straightforward as they automatically send sales conversion data to GA. .

SEO 105
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9 Digital Marketing Tips for the Holidays

Neil Patel

Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. Your job is to make your emails stand out in a sea of sales messages.