Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 134

Brand Social Media Entertainment Food 134

Contently

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. But while you need to be prepared, there’s no reason to panic.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

MAY 5, 2020

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Learn how these non-food brands cooked up success, along with some recipe tweaks that would have been helpful.

Audience 137

Audience Retail Food Content 137

Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

Audience 86

Audience Writing Collaboration Communication 86

Content Marketing Institute

NOVEMBER 23, 2020

Inclusive content doesn’t require your brand to take a big stand on a hot topic. Continue reading → The post How to Do Inclusive Content That Helps Your Audience and Business appeared first on Content Marketing Institute. Here’s how to do it well.

Audience 143

Audience Content Content Marketing Brand 143

Contently

JANUARY 13, 2023

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. Whether you’re just getting started leveraging influencers or you want to refine your approach, consider the following: Understand your audience and what they want to know.

Brand 133

Brand Social Media Finance Collaboration 133

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 98

Brand Content Creation Communication Social Media 98

Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

Brand 95

Brand Script Social Media Content Creation 95

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Learn how one brand used it to create impactful messaging, find the right channels, pick an effective distribution strategy, and create a campaign success confirmed in ink.

Audience 100

Audience Content Marketing Marketing Content 100

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience. Tough question. "  2.

Content 123

Content Freelance Content Marketing Editorial 123

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.

Content Marketing 127

Content Marketing Brand Marketing Content 127

Buffer

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. Six months ago, we noticed an interesting phenomenon. So what changed?

Post 113

Post Editorial Proofreader Communication 113

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot. Naturally, I put it to the experts.

Brand 98

Brand IT Consulting Social Media 98

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. We know you don’t want to waste that kind of money, and that’s why this post will walk you through six simple steps to define your target audience.

Audience 94

Audience Food Social Media Digital Marketing 94

BKA Content

FEBRUARY 18, 2023

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign. What is a Target Audience?

Audience 78

Audience Marketing Social Media Insurance 78

Smart Blogger

JANUARY 9, 2024

Struggling with Facebook post ideas? Every content creator knows the challenge of keeping their Facebook feed fresh and engaging. Imagine never running out of things to say, creating posts that grab attention and spread your message. Do Facebook Posts Even Matter Anymore? You’re not alone. Absolutely. With over 2.8

Engagement 86

Engagement Post Social Media Collaboration 86

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Neil Patel

DECEMBER 1, 2020

Are you missing out on a huge section of your target audience? Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums.

Engagement 145

Engagement Audience Social Media Utilities 145

Neil Patel

JULY 28, 2020

It’s because I didn’t go after the right target audience, while HubSpot did. Defining your target audience is the first and most essential step towards success for any company or business, especially if you are just getting started. What is a target audience? The difference between a target audience and a persona.

Audience 145

Audience Education Keywords Sales 145

Brafton

MAY 16, 2024

At first sight, multilingual content marketing sounds like a dream come true. More people = more brand awareness = more business, right? Since you found this blog post, you probably already had a feeling that multilingual SEO is not that easy. If that’s what kept you from adapting content localization so far, fear not.

Content Marketing 59

Content Marketing Marketing Manufacturing Content 59

Buffer

APRIL 25, 2024

For one, there’s less competition because the cost of printing and postage scares some marketers away when you compare it to sending an email newsletter or posting on social media sites. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 94

Ads Brand Advertising Social Media 94

BKA Content

APRIL 3, 2024

Guest Posting Vs. Niche Edits: When To Use Each Strategy Guest posting and niche edits are two search engine optimization strategies that ultimately drive traffic to your website. Although they have the same goal, they use different methods to help you build an audience. What Is Guest Posting? It promotes growth.

Post 85

Post Search Engine Optimization Food Insurance 85

ContentWriters

JANUARY 3, 2024

Every marketer strives for content that persuades readers to convert. This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. In essence, a blog conversion is when a visitor takes a desired action after reading a blog post.

Brand 59

Brand Marketing Retail Blog 59

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 88

Brand Social Media Digital Marketing Persuasion 88

Copywriter Collective

NOVEMBER 8, 2022

But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience. This way, your blog and your brand will be more recognizable to the social media users in your immediate circle. For one, it’ll lend you some authority, being associated with a major brand.

Audience 111

Audience Writer Social Media Copywriter 111

Article Writing

JULY 5, 2022

Consistency is key, and good content will increase your readership. This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month.

Brand 72

Brand Content Advertising Keywords 72

Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.

Storytelling 145

Storytelling Engagement Audience Content Marketing 145

Contentwriting

FEBRUARY 4, 2024

Utilizing social media marketing effectively, you need to identify the emerging trends and topics that resonate to your audience and relevant to your product or service. Your content must be timely and relevant to your niche or brand.

Social Media 40

Social Media Engagement Audience Media 40

Neil Patel

AUGUST 27, 2021

After all, many people get their journey started writing free content in newsletters and blog posts. This platform offers an intuitive email creator that helps writers create interesting emails with links, images, content, and more. Create valuable content for your small following and offer it for free. Free Newsletters.

Audience 137

Audience Social Media Creativity Writer 137

Smart Blogger

SEPTEMBER 27, 2023

Ever wondered how to measure brand awareness in today’s digital landscape? That magic brand awareness metric that gauges the impact and reach of your brand name. In this blog post, we’ll delve into the art and science of measuring brand awareness using 10 genuine tactics.

Brand Awareness 74

Brand Awareness Brand Collaboration Construction 74

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Increase Brand Awareness. Why Should You Create a Facebook Contest?

Engagement 132

Engagement Audience Brand Awareness Social Media 132

ContentWriters

MARCH 6, 2024

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. Read on to learn everything you need to know about how to write a content brief. What Is an SEO Content Brief? What Is an SEO Content Brief?

SEO 98

SEO Writing Content Brand Awareness 98

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? From leveraging influencer marketing to creating viral-worthy social media content, there’s an ocean of strategies to explore. So, are you prepared to take your brand from being known to unforgettable?

Brand Awareness 71

Brand Awareness Brand Social Media Retail 71

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? Blog posts .

Brand 105

Brand Education Digital Marketing Freelance 105

Content Marketing Institute

OCTOBER 10, 2019

From the email to the title, the messaging indicated the content offered valuable insights. Why do brands produce content that lets their readers down? Continue reading → The post How to Stop Creating Content That Disappoints Your Audience appeared first on Content Marketing Institute.

Audience 106

Audience Content Content Marketing Brand 106

Content Marketing Institute

NOVEMBER 19, 2018

Few social media platforms have done more to help brands capitalize on this booming entertainment trend than Twitch. In case you happen to be a n00b, Twitch began as a livestreaming video platform built around the interests of the gaming audience. HANDPICKED RELATED CONTENT: Ready to Go Live? All You Need to Know Now.

Audience 76

Audience Brand Entertainment Concept 76

Neil Patel

JULY 26, 2021

Ever feel like you don’t get the attention you deserve on your Facebook posts? The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out. In this post, we’ll show you how to consistently create posts that get engagement. Engagement Metrics for Facebook Posts.

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Post Writing Social Media Advertising 145