Content Marketing Institute

FEBRUARY 5, 2021

Brands are turning up the volume this week. A new TikTok video celebrates the #SeaShanty trend, Mastercard amps up its sonic brand identity, and a video book review tells a charmingly experimental tale.

Content Marketing 139

Content Marketing Brand Marketing Content 139

Content Marketing Institute

AUGUST 10, 2021

Publishing sponsored content through bloggers and influencers requires you to do some homework. Here’s what they want you to know about the best way to work with them on your sponsored content partnerships.

Brand 132

Brand Content Blogger Publisher 132

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers.

Promotion 130

Promotion Publisher Publishing Publishing 130

Content Marketing Institute

OCTOBER 1, 2021

Media brands serve up hot takeaways for B2C and B2C content marketers. Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute. What can you learn from ESPN crowing about a rooster? We share our take.

Media 129

Media Brand Food Content 129

Content Marketing Institute

SEPTEMBER 14, 2020

These three organizations turned to content marketing. And one may add a media brand to its business mix. Continue reading → The post Reinventing With Content: 3 Brands Find New Paths appeared first on Content Marketing Institute. What do you do when your usual business model can’t work?

Brand 130

Brand Content Content Marketing Media 130

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

Content Marketing 139

Content Marketing Brand Marketing Content 139

Content Marketing Institute

DECEMBER 17, 2020

Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Brand Marketing Content 145

Content Marketing Institute

MARCH 12, 2021

Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done.

Content Marketing 135

Content Marketing Brand Content Creation Marketing 135

Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed.

Content Marketing 128

Content Marketing Brand Marketing Content 128

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 101

Brand Social Media Entertainment Food 101

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 98

Brand Content Creation Communication Social Media 98

Grammarly

FEBRUARY 1, 2024

In the future we imagine, AI doesn’t just spit out more content, more words, or more emails. Now, we’re unveiling a refreshed brand identity that reflects our long-held belief that better writing means better business.  Our new brand color palette is bold and sophisticated while extensible and accessible. And more concise.

Communication 106

Communication Brand Collaboration Creativity 106

Content Marketing Institute

SEPTEMBER 10, 2021

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart).

Content Marketing 125

Content Marketing Brand Marketing Content 125

BKA Content

FEBRUARY 9, 2023

How To Grow Your Fashion Brand From celebrities to street fashionistas, clothing and accessories have long been a favorite among people looking to express themselves and show off their personal style. To keep your footing, you need to learn how to grow your fashion brand. trillion as of 2022.

Brand 89

Brand Search Engine Optimization Social Media Insurance 89

Article Writing

JULY 5, 2022

Consistency is key, and good content will increase your readership. This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month.

Brand 72

Brand Content Advertising Keywords 72

Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

Brand 96

Brand Script Social Media Content Creation 96

Content Workshop

JULY 27, 2023

Your brand identity goes much deeper than your logo. That means you need to think beyond how your brand looks to how your brand feels and sounds (and sometimes smells). They’re loyal to the […] The post Brand Identity: How to find and refine your brand voice. appeared first on Content Workshop.

Brand 52

Brand Content Post Marketing 52

Content Marketing Institute

MARCH 5, 2019

Understanding the differences among content marketing, branded content, and native advertising can help you make a better business case for each and optimize your chance for success. Continue reading → The post Branded Content, Native Ads, or Content Marketing? Let the learning begin.

Content Marketing 107

Content Marketing Ads Brand Content 107

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

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Brand Awareness Brand Social Media Persuasion 145

Buffer

APRIL 25, 2024

For one, there’s less competition because the cost of printing and postage scares some marketers away when you compare it to sending an email newsletter or posting on social media sites. That ability for your brand message to occupy physical space in someone’s home is unique and powerful.

Ads 94

Ads Brand Advertising Social Media 94

Buffer

NOVEMBER 1, 2023

  It did mean I went through a very intense period of saying no to dessert (would not recommend), but it also helped me fall in love with exercise (would recommend) — and almost accidentally, build something of a personal brand.  I realized it was time for a personal brand pivot.

Brand 98

Brand IT Consulting Social Media 98

Buffer

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. Six months ago, we noticed an interesting phenomenon. So what changed?

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Post Editorial Proofreader Communication 113

ContentWriters

JANUARY 3, 2024

Every marketer strives for content that persuades readers to convert. This post explores how blogs can be used to engage audiences and catalyze conversion marketing, from building email lists to boosting sales. In essence, a blog conversion is when a visitor takes a desired action after reading a blog post.

Brand 59

Brand Marketing Retail Blog 59

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 88

Brand Social Media Digital Marketing Persuasion 88

Smart Blogger

JANUARY 9, 2024

Struggling with Facebook post ideas? Every content creator knows the challenge of keeping their Facebook feed fresh and engaging. Imagine never running out of things to say, creating posts that grab attention and spread your message. Do Facebook Posts Even Matter Anymore? You’re not alone. Absolutely.

Engagement 86

Engagement Post Social Media Collaboration 86

BKA Content

APRIL 3, 2024

Guest Posting Vs. Niche Edits: When To Use Each Strategy Guest posting and niche edits are two search engine optimization strategies that ultimately drive traffic to your website. Understanding the nuances of guest posting vs. niche edits is important for creating an SEO strategy that works. What Is Guest Posting?

Post 82

Post Search Engine Optimization Food Insurance 82

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? " Short thinks brands need to spend more time and resources understanding their audience. Tough question. Interview them.

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Content Freelance Content Marketing Editorial 123

Express Writers

OCTOBER 25, 2022

When building your brand’s online presence, content is crucial. It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. What Exactly is Evergreen Content? And what it isn’t.

Brand 70

Brand IT Long Form Content Content 70

iWriter

AUGUST 13, 2023

Did you know there is a specific type of content that 94% of editors are planning to consistently publish this year? There is, and it’s called guest posts. Guest posting or guest blogging is a powerful and popular strategy that writers and website owners use to increase both their domain and brand authority in one go.

Post 98

Post Publisher Publishing Publishing 98

Smart Blogger

SEPTEMBER 27, 2023

Ever wondered how to measure brand awareness in today’s digital landscape? That magic brand awareness metric that gauges the impact and reach of your brand name. In this blog post, we’ll delve into the art and science of measuring brand awareness using 10 genuine tactics.

Brand Awareness 74

Brand Awareness Brand Collaboration Social Media 74

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? From leveraging influencer marketing to creating viral-worthy social media content, there’s an ocean of strategies to explore. So, are you prepared to take your brand from being known to unforgettable?

Brand Awareness 71

Brand Awareness Brand Social Media Retail 71

CopyBlogger

FEBRUARY 16, 2023

If you want to learn how to build a personal brand business, you’re probably also aware that automation and AI. Continue Reading The post 7 Essential Steps to Build a Personal Brand Business appeared first on Copyblogger.

Brand 119

Brand Content Marketing Post Marketing 119

Content Marketing Institute

JANUARY 20, 2020

Use these tips to increase the empathy quotient of your content and deliver more satisfying experiences. Continue reading → The post Brand Empathy: The One Critical Quality B2B Content Lacks [Video] appeared first on Content Marketing Institute.

Brand 107

Brand Content Content Marketing Marketing 107

Contently

JANUARY 13, 2023

In fact, Contently client data shows that 14% of customers take action if they come to the brand’s website from a referral page. This is distinct from what you, as a brand, want the audience members to know. That has opened up influencer opportunities to a far larger number of brands. Like… plants!

Brand 102

Brand Social Media Finance Collaboration 102

Content Hacker

DECEMBER 26, 2023

Ever felt like your blog post is isolated, like a small island in a huge sea called the internet? The benefits of linking to other sources in blog posts aren’t just good manners. Do I need to cite sources in a blog post? What are external links in a blog post? Think of each link as a bridge.

Blog Post 98

Blog Post Post Blog Blogging 98

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. The web is open and public. Click To Tweet. Click To Tweet.

Brand 103

Brand Content Editorial Team Social Media 103

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

Content Marketing 74

Content Marketing SEO Search Engine Optimization Marketing 74