Buffer

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer.

Content Creator 120

Content Creator Storytelling Creativity Banking 120

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 92

Content Marketing Marketing Content Content Creator 92

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Hacker

JUNE 15, 2023

This means you’ll use AI as your baseline content creator to produce blog drafts. Here’s what you need in your hire: Industry Expertise An industry expert understands your niche and has the ability to create relevant, informative content that resonates with your audience.

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Writer Content Creation Content Creator Storytelling 98

Content Hacker

JANUARY 21, 2024

This genre offers readers an escape from the blunt edges of hard news by infusing human experience into storytelling. The ever-evolving world of journalism reveals just how potent these stories can be when they bridge connections between the subject and the audience. One powerful tool in your arsenal should be the feature article.

Writing 52

Writing Storytelling Writing Style Creativity 52

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 72

Content Marketing Editorial Healthcare Entertainment 72

Content Marketing Institute

MAY 7, 2018

Only 5% of content creators get loyal followers, traffic, and dominating positions at the top of Google. (I They are the golden eggs of content. Differentiation is just one part of the content marketing equation; but an important part nonetheless. The target audience? Click To Tweet. Talk differently.

Content Creator 103

Content Creator Blog Blogging Food 103

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Here are seven songwriting secrets that will help you make your content stronger. Storytelling structure. Writers know strong stories capture audiences and bring concepts to life. Who is Destiny?

Storytelling 100

Storytelling Content Collaboration Content Creator 100

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. Sadly, I’m guilty of writing (weak) content at times,” she says.

Content 111

Content Content Creator Content Marketing Social Media 111

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? If not, you lack a recognizable brand identity , and your content likely doesn’t have a unique voice. . Ideally, your target audience should be able to identify your brand by the tone of voice alone instantly. Content marketing .

Brand 105

Brand Education Digital Marketing Freelance 105

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Non-Obvious trend: Back-storytelling. Be thoughtful. Be elegant.

Content 106

Content Social Media Content Marketing Content Creator 106

Content Marketing Institute

NOVEMBER 10, 2017

We hear from content creators all the time about the struggle to be creative day in and day out. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily. And there are tactics you can use to inject more creativity into your content marketing efforts.

Creativity 67

Creativity Creative Director Content Creator Storytelling 67

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory. Act 1 – Exposition.

Concept 52

Concept Telecommunication Script Storytelling 52

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory. Act 1 – Exposition.

Concept 52

Concept Telecommunication Script Storytelling 52

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

Marketing 77

Marketing Content Creator Advertising Content Creation 77

Smart Blogger

MARCH 10, 2023

Prospective clients are willing to pay a higher rate to writers who understand their industry and their audience. After all, as a freelance writer, you are providing marketing services to your clients. So all of these content types are either under the umbrella of content marketing or copywriting.

Freelance 131

Freelance Writing Finance Script 131

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Among other nuggets of wisdom, he explained that marketers focus too much on the sale and, in doing so, lose sight of the power of a well-told story. Marketers focus too much on sale.

Recruitment 89

Recruitment Manufacturing Social Media Creativity 89

Content Marketing Institute

JULY 2, 2018

He placed a higher value in language than most content creators. To follow Churchill’s inspired storytelling (without the inherent drama of an ongoing war), learn these three lessons: Allude to an ideal future. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams.

Content 104

Content Entertainment Content Creator Storytelling 104

ProBlogger

MAY 17, 2023

Neil Patel has built a successful consulting business by leveraging his expertise in SEO, content marketing, and online advertising. He offers consulting services to companies and individuals seeking to improve their digital marketing strategies and increase their online visibility.

Consulting 27

Consulting Blog Blogging Food 27

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. In fact, according to recent surveys, 54% of businesses will increase their content marketing budgets this year, highlighting its significance.

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Content Marketing Marketing Content Content Creation 98

Smart Blogger

JULY 3, 2023

Ever wondered what a content marketing manager does and, more importantly, how you can become one? Content marketing managers are the wizards behind strategic storytelling that captivates audiences and boosts brand growth. They juggle the world of SEO, social media, and creative content like no one else.

Management 85

Management Content Marketing Marketing Storytelling 85

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024.

Content Marketing 73

Content Marketing Manufacturing Marketing Content 73

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g.,

Agency 145

Agency Content Marketing Marketing Content 145

Contently

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card. They didn’t skimp on the content, either.

Content Marketing 52

Content Marketing Banking Finance Medical 52

Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Marketing Institute

DECEMBER 13, 2017

But the researchers assert that AI can aid in the content-creation process and free human content creators to do “more complex and qualitative work.”. AI-aided content frees human content creators to do more complex & qualitative work, says @AssociatedPress. Why thought leadership demands human creators.

Content Creator 99

Content Creator Content Creation Content Storytelling 99

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

Engagement 52

Engagement Audience Content Storytelling 52

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. Of course, as a travel industry marketer, you know your job involves a lot more than just posting some inspirational picturesque snapshots and telling tales of fun in the sun. joderama Click To Tweet.

Hospitality 93

Hospitality Storytelling Content Content Marketing 93

Smart Blogger

OCTOBER 28, 2022

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Effectively marketing your products and services and. Contently can show you how to expand your audience.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Income Diary

AUGUST 29, 2023

no cha r ge) Prompt Engineering: A Guide for Bloggers and Content Creators An Article By Clive Cable. Hey Business Owner and Content Creator, here is a thought… – Don’t hire a copywriter. – Or a marketing agency. – Or a content creator. Let Chat GPT be Your Marketing Machine.

Content Creator 115

Content Creator Engineering Blogger Copywriter 115

Freelance Writing Jobs

AUGUST 15, 2022

With over 100 million readers, Medium provides the opportunity for writers to share their articles with a massive audience. Whether you want to start freelancing or are an experienced blogger who wants to reach a wider audience, Medium allows content creators to diversify their platforms, and generate revenue from their writing.

Freelance 52

Freelance Portfolio Content Creator Writer 52

Freelance Writing Jobs

AUGUST 15, 2022

With over 100 million readers, Medium provides the opportunity for writers to share their articles with a massive audience. Whether you want to start freelancing or are an experienced blogger who wants to reach a wider audience, Medium allows content creators to diversify their platforms, and generate revenue from their writing.

Freelance 52

Freelance Portfolio Content Creator Writer 52

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a task best left to “artistic types” – wrong once and for all.

Creativity 108

Creativity Marketing Content Creator Construction 108

Content Powered

MARCH 2, 2023

Even if I'm cynical and biased against AI, it's still a fun novelty toy that can generate a lot of interesting content, even if it's inappropriate for content marketing or blogging on a business website. A Dozen Reasons ChatGPT Won't Replace Your Content Writers ChatGPT has its challenges. In its list, it gave me this. "AI

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Content Writer Writer Content Long Form Content 52