How to Write Seductive Sales Copy Like Apple [2022 Edition]
Enchanting Marketing
OCTOBER 25, 2022
But its sales copy is almost as seductive as its design. Apple’s copywriters know how to captivate their audience and how to sell with words. Read Apple’s copy and you’ll find many more examples of the FAB formula. Address them head-on in your copy. Why does Apple have so many fans? Follow the FAB formula.
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