Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Before you dive in to livestreaming.

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Editorial Team Entertainment Content Creator Editorial 106

Bramework

OCTOBER 9, 2023

It requires thinking about the audience and creating content that engages them. How to Convert Social Media Into Sales for Your Business (10 Easy Steps to Do NOW) Reasons to Start a Blog There are several compelling reasons to start a blog, including the ability to inspire your audience, enhance your writing skills , and learn new skills.

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Blog Blogging Social Media Keywords 52

Express Writers

JANUARY 6, 2023

Today, we'll be chatting all about creating shareable #SocialMedia content so you can fill your editorial calendar with amazing post ideas. ?️. Q1: Social media is a great way to reach and connect with your audience, but how do you choose which platforms are worthy of your time and attention? A1: You have to know your audience.

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Social Media Media Content Editorial 67

Neil Patel

JUNE 7, 2021

Instead, your blogs need to be focused on your area of expertise and the information your audience is looking for. Blogs can offer value to the reader for different reasons: They address pain points, answer a question, entertain, or some combination of the three. This is where your keyword research comes in. What is valuable content ?

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Banking Blog Blogging Keywords 145

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Poor readability is a signal that you’re not looking after your audience. Don’t have an engaged audience. Informs, entertains, or educates (preferably all three).

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Medical Proofreader Government Editorial Team 94

Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. In that case, podcasting may just be the way to do it—particularly if you’re trying to reach a younger audience. Start a Podcast Day 3: Identify Your Podcast Audience.

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Script Concept Insurance Social Media 125

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

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Content Editorial Team Entertainment Content Creator 96

ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. Or set reminders for when you wanted to tweet out your link based on when your audience is online. Then I made the holiest of holies: the editorial calendar. Chat with her on Twitter @veggie_mama or be entertained on Facebook. Schedule or publish the post.

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Editorial Blog Blogging Social Media 47

Content Marketing Institute

JANUARY 15, 2018

After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? A lack of focus on the audience’s needs was frequently cited as a key mistake. Now, that we have the audience-focus thing on the list, let’s dive into 27 more characteristics of content that sucks.

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Content Content Creator Content Marketing Social Media 111

ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. Or set reminders for when you wanted to tweet out your link based on when your audience is online. Then I made the holiest of holies: the editorial calendar. Chat with her on Twitter @veggie_mama or be entertained on Facebook. Schedule or publish the post.

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Editorial Blog Blogging Social Media 26

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging.

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Content Marketing Government Marketing Food 86

Content Marketing Institute

JULY 2, 2018

It held the promise of slight entertainment. They want to feel cleverer, more informed, or more entertained than they were before reading your content. The key is to identify what tricks and tools work best for what you’re trying to convey to your audience about a particular topic in a particular format at a particular time.

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Content Entertainment Content Creator Storytelling 105

Moz

JANUARY 28, 2021

What are they going to say is the most interesting part of this project, and why do they think it's going to be fun or funny or entertaining or useful or informative?" You can view the whole thing and make a decision as to whether it's a good fit for your audience." So that covers this section. It's extremely important. Direct ask.

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Brand Awareness Projects Writer Editorial 61

ProBlogger

AUGUST 20, 2014

First Things First: Your Editorial Calendar. The editorial calendar is like a blogging secret weapon – except, it’s not so secret. Most successful blogs – across all sorts of niches and industries – use editorial calendars to give structure and consistency to their blogging. Next week’s blog topic: check. Several months?

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Editorial Content Blog Blogging 47

ProBlogger

FEBRUARY 15, 2015

Darren’s low-tech editorial schedule. Or set reminders for when you wanted to tweet out your link based on when your audience is online. Then I made the holiest of holies: the editorial calendar. Chat with her on Twitter @veggie_mama or be entertained on Facebook. Schedule or publish the post.

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Editorial Blog Blogging Social Media 55

ProBlogger

DECEMBER 18, 2015

Darren takes us through a step-by-step plan to help you get your content out in front of a wider potential audience. Episode 12: How to Create an Editorial Calendar for your Blog. Chat with her on Twitter @veggie_mama or be entertained on Facebook. So what do you do? ” and then give up and scroll Facebook.

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Editorial Entertainment Blog Blogging 29

ProBlogger

SEPTEMBER 26, 2010

It’s useful to think about your audience as overlapping circles of readers. To raise above the clutter, you need to combine entertaining and interesting viewpoints with your topic. Keep an editorial calendar that continually delivers on-point content. But can you make all of your readers happy? Don’t disappoint them.

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Editorial Entertainment Blogger Projects 42

Kristi Hines

JULY 14, 2021

Shareasale – Create long-lasting, profitable partnerships by promoting relevant products and services to your audience. Sovrn Commerce – As a publisher, your audience relies on your content to make valuable purchase decisions. SKIMLINKS – Join over 60,000 publishers on Skimlinks getting recompensed for great content.

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Blogger Content Creator Promotion Insurance 130

ProBlogger

AUGUST 21, 2017

My first iPads were used more for entertainment – reading Kindle books, watching movies, playing games – but in the last 6 months I have started using an iPad Pro (10.5 My first iPad though were used more for entertainment, reading Kindle books and watching movies, playing games. We have an editorials channel as well.

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Blogger Social Media Text Communication 32

Content Marketing Institute

FEBRUARY 16, 2018

All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. Put them through the more entertaining elements of your staff training. After all, you don’t want to give your audience bad information.). Outline tone of voice and audience.

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Content Marketing Marketing Government Content 104

Shorthand Content Marketing

MAY 8, 2022

They offered a mixture of seasonal weather forecasts, useful household hints, entertaining puzzles, and other amusements for the reader. The idea of providing valuable, entertaining, desirable information for free (or a low cost) to attract attention to a business or brand is at the core of all content marketing.

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Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

DECEMBER 27, 2017

Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Think of it as building a road map of the content experience you intend to cultivate and how it will connect your business with your audience – and move both closer to achieving their goals.

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Content Marketing Editorial Marketing Government 111

Contently

MARCH 18, 2024

Take these learning lessons from BBH: Zero in on a specific audience: It’ll help you create hyper-relevant content that speaks directly to the concerns, aspirations, and realities of your chosen niche. Add these tips from SoFi to your strategy: Storytelling is the new currency: Engage your audience with compelling narratives.

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Content Marketing Finance Brand Banking 52

Neil Patel

AUGUST 25, 2021

A blogger friend of mine once told me that anytime he finds a compelling headline while reading, he will tweak it and make it unique for his audience. There are times when you might want to mask the content’s real purpose from your target audience and use click triggers, such as power words and strong adjectives in your headline.

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Writing Copy Content Marketing Landing Page 145

ContentWriters

JULY 19, 2023

This means you not only need to create content, but it needs to be unique and provide sufficient value to your target audience. Crafting valuable, impactful content that resonates with your audience takes creative resources, and that means scaling up is not as simple as turning up the volume dial from 1 to 10.

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Content Content Creation Search Engine Optimization Content Marketing 52

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

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Editorial Team Editorial Content Marketing Construction 97

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. There’s no better way to improve your online visibility than by creating a large volume of high-quality website content that’s relevant & valuable to your audience. The kicker?

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Content Creation Content Social Media Content Creator 98

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. For example: If you intend to save money by surveying your own audience, are you sure your audience accurately represents your target study group? Click To Tweet.

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Content Editorial Freelance Projects 90

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Who is your audience? In content marketing, you always want to be educated, engaged, and entertained. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Focus on those things.

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Content Marketing Marketing Content Editorial Team 90

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

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Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. Within two seconds, site visitors are immersed in well-produced, entertaining, inspiring content that seems to leap off the page. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Landing Page Editorial Team Recruitment Editorial 97

Bramework

OCTOBER 26, 2023

It involves selecting the best pieces of content and presenting them to your audience in a meaningful way. The goal of curating content is to provide your audience with valuable information and insights while positioning yourself as a trusted brand — and content curator in your industry.

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Blogger Content Social Media Utilities 52

Content Marketing Institute

NOVEMBER 21, 2017

Who is the site’s target audience? Always write with the audience in mind. These topics indicate the brand’s SEO and the audience’s intent – potential subject matter for your post. Write for their audience. Instead, focus on how your article can help the audience. Focus on helping your audience.

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Management Blog Blogging Editorial 108

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 103

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

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Long Form Content Editorial Team Editorial Content Marketing 89

Content Marketing Institute

JULY 20, 2018

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. Entertainment marketing created their content, brand created their content, social created their content. Tell better stories, win hearts and minds.

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Storytelling Entertainment Social Media Collaboration 55

BKA Content

MAY 18, 2023

Some examples of topics for a list might include: The top X uses for a product The top reasons someone would buy your product The kinds of people that need your product The top products in a certain category The reason lists are so powerful is that they are easy to read, engage audiences and have a high share rate.

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Content Social Media Editorial Utilities 52