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How to Build a Great Content Marketing Editorial Calendar

ContentWriters

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy.

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Why Do Publishers Close Imprints?

Jane Friedman

Harlequin Teen (started in 2009) was relaunched as Inkyard in 2019, publishing both YA and middle-grade fiction. It’s only logical: Publishing is a business, and if the imprint doesn’t earn its keep, there’s only so long it can continue. Publicist Kathleen Schmidt , who has had a long career in traditional publishing, agrees. “If

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What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog?

Bramework

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Why Do I Need an Editorial Content Strategy? This takes strategy.

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How to Craft an Effective Local SEO Content Strategy

Contently

For another, focusing on local SEO allows businesses to connect more directly and personally with their target audience. It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. It’s all about what makes sense for your target audience.

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People Round Up, Mid February, 2024

Publishing Trends

Alessandra Balzer and Donna Bray will move from HarperCollins to Macmillan Children’s Publishing Group on April 15 They will set up a new iteration of the Balzer + Bray imprint with both having the title of SVP and co-publisher. Mark Warner is joining HarperCollins Christian Publishing as VP of business development and operations.

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Op-Ed Writing: 10 Markets That Pay Freelancers for Views & Opinions

Make a Living Writing

If your mind jumps to the old-school newspaper section with editorials, opinion pieces, and letters to the editor, you’re probably thinking it’s a waste of time. Getting paid $300 to $1,500 for opinion pieces, essays, and editorials is still happening. But writing op-ed pieces is still a thing. It was timely.

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People Round-Up, Mid-December 2022

Publishing Trends

Jesse Myers has been named President and CEO of Baker Publishing , effective May 1, 2023, and is the first person outside the Baker family to hold the position. Myers is currently Publisher of Lexham Press and Director of Original Content for Faithlife , makers of Logos Bible Software. At the Association of American Publishers , J.