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How to Build a Great Content Marketing Editorial Calendar

ContentWriters

Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy. Coordinate your content strategy with product launches, holidays, and company events to avoid overlaps.

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Why Do Publishers Close Imprints?

Jane Friedman

Harlequin Teen (started in 2009) was relaunched as Inkyard in 2019, publishing both YA and middle-grade fiction. It’s only logical: Publishing is a business, and if the imprint doesn’t earn its keep, there’s only so long it can continue. Publicist Kathleen Schmidt , who has had a long career in traditional publishing, agrees. “If

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How Bad Publishers Hurt Authors

Jane Friedman

My second novel was going to be published! When New York City–based Adelaide Books offered me a contract to publish Painting Through the Dark , it set my heart racing in a good way. I knew that after publication I’d order at least that many books for private events, but still. It was the end of August 2020. Was this legit?

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People Round Up, Early March, 2024

Publishing Trends

PEOPLE Co-Founders Madeline McIntosh, Nina von Moltke and Don Weisberg announced the launch of Authors Equity, a new collaborative book publisher. McIntosh holds the title of CEO and Publisher, von Moltke is President and Weisberg is Senior Advisor. Sam Priddy will serve as publisher.

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What is an Editorial Content Strategy and Why Do You Need it for YOUR Blog?

Bramework

Having an editorial content strategy is key for the growth of your blog, website or brand this year. What is an Editorial Content Strategy? Having the research to back up an editorial content strategy is a solid way to move forward. Why Do I Need an Editorial Content Strategy? This takes strategy. No pressure.

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People Round Up, Early April, 2024

Publishing Trends

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list.

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People Round Up, Early February, 2024

Publishing Trends

PEOPLE Bloomsbury Publishing has appointed Sabrina McCarthy as president of Bloomsbury US , effective in early April. Previously, she was the VP and general manager of Ingram Publisher Services. Macmillan president, sales & marketing, Jennifer Gonzalez , has been named SVP publisher of Sourebooks children’s books.