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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Hinton, Jacqueline Woodson, Mildred Taylor, Jon Scieszka, Roald Dahl and others.

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20 Creative YouTube Video Ideas You Should Use in 2021

Neil Patel

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. Storytelling Videos. Q&A Videos.

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Just What Makes An Audiobook “Original”?

Publishing Trends

Whether that’s a podcast that is edited for an audiobook audience, or written specifically as an audiobook, it’s a different beast from a text-first project. She believes that, as with print books, “if you have a good story, that’s what brings the audience” —though, she adds, nothing happens without discoverability.

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How to Become a Content Writer And Make Money at Home

Elna Cain

An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. Go ahead and sign up for Medium, a free writing platform where you can practice SEO writing, writing for different audiences, and researching your topics. Does their brand have a more casual voice?

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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

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27 Reasons Why Your Content Sucks

Content Marketing Institute

After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? A lack of focus on the audience’s needs was frequently cited as a key mistake. Now, that we have the audience-focus thing on the list, let’s dive into 27 more characteristics of content that sucks.

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Personal vs. Corporate Branding: Is It Me or We?

Content Marketing Institute

your employee) allows for more trust with the audience , a distinct voice, a difference from your competitors, an extended reach, and lasting power. Share your editorial calendar with employees so they can know what you’re writing about and when. Monitor those people who choose to be active supporters of the brand’s storytelling.

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