Publishing Trends

MARCH 22, 2023

At last count, more than seventy-five thousand titles have been published, a number that will dramatically increase as AI narration brings cost and production time down. Whether that’s a podcast that is edited for an audiobook audience, or written specifically as an audiobook, it’s a different beast from a text-first project.

Publisher 89

Publisher Publishing Publishing Projects 89

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. Storytelling Videos. Q&A Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. There’s no better way to improve your online visibility than by creating a large volume of high-quality website content that’s relevant & valuable to your audience. The kicker?

Content Creation 98

Content Creation Content Social Media Content Creator 98

Elna Cain

JANUARY 12, 2023

An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. Go ahead and sign up for Medium, a free writing platform where you can practice SEO writing, writing for different audiences, and researching your topics. Does their brand have a more casual voice?

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

FEBRUARY 3, 2021

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. The plug-in offers drag-and-drop creation and allows you to publish your story right to your website. Examples of Great Google Web Stories. Here are a few examples. Make Stories.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

The Creative Penn

JANUARY 15, 2023

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. And I wanted to bring it to my audience. And then, of course, that affects storytelling. And that produced this emotion in your audience.” I'm so glad you picked this.

Writing 98

Writing Marketing Storytelling Writer 98

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. Winner: Project of the Year; Best New Print Publication – Editorial. Finalist: Agency of the Year <100 employees).

Content Marketing 74

Content Marketing Editorial Healthcare Entertainment 74

Content Marketing Institute

MAY 9, 2018

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. VR offers a new way to tell stories to an audience. An AR viewer is transparent, whether literally (e.g.,

Brand 94

Brand Storytelling Food Manufacturing 94

Content Marketing Institute

JANUARY 31, 2018

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

AUGUST 7, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. Bethany Chambers , director of audience engagement, North Coast Media . Jason Schemmel , social media manager, Harper Collins Christian Publishing.

Content Marketing 105

Content Marketing Marketing Content Editorial 105

Bramework

DECEMBER 21, 2023

How would your audience find you without content ? 3 – Generates Interest Blogging is a balance between educating your audience and writing about how your offering or service can help them. Crafting your blog so that it educates your audience 75% of the content and 25% offers links to your services, team or offerings is key.

Brand Awareness 98

Brand Awareness Blog Blogging Search Engine Optimization 98

Content Marketing Institute

JANUARY 16, 2018

Target audience. Content marketing thought leader Andrew Davis has talked about “making an appointment with your audience” for years – it’s the name of one of the chapters in his book Brandscaping. For example, will you deliver an e-newsletter to your audience on the first Friday of every month? Number of competitors.

Content Marketing 95

Content Marketing Marketing Content Creativity 95

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. And what does this technology cost?

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

JANUARY 15, 2018

After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? A lack of focus on the audience’s needs was frequently cited as a key mistake. Now, that we have the audience-focus thing on the list, let’s dive into 27 more characteristics of content that sucks.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

FEBRUARY 8, 2018

Some marketers avoid – even loathe – the term “branded content” because it “gives agencies permission to keep talking about themselves, adding a bit of storytelling to product pitches.”). One company paying another to publish the content. Her native advertising rivals the quality of the best editorial content in the world.

Advertising 98

Advertising Editorial Content Marketing Ads 98

Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 After several iterations of our content and through studying our blog posts data , we uncovered that our audience enjoys our long-form, educational blog posts. Every company is a media company these days, and Buffer is no different.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Marketing Institute

FEBRUARY 19, 2018

your employee) allows for more trust with the audience , a distinct voice, a difference from your competitors, an extended reach, and lasting power. Share your editorial calendar with employees so they can know what you’re writing about and when. Monitor those people who choose to be active supporters of the brand’s storytelling.

Brand 108

Brand IT Social Media Editorial 108

Words Matter by Wix

FEBRUARY 1, 2021

First, it’s a foolproof way to stand out in today’s competitive landscape since you’re creating an inimitable experience for your audience. Second, your writer’s voice provides that particular authenticity in storytelling every reader craves. It will help you create richer content and engage with your audience. How to proceed?

Writer 69

Writer Social Media Education Copywriter 69

Content Marketing Institute

SEPTEMBER 26, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. Jason Schemmel , Harper Collins Christian Publishing. By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences.

Content Marketing 93

Content Marketing Marketing Content Content Creator 93

Shorthand Content Marketing

MAY 8, 2022

He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. Whatever the specific title, the ideal content marketing specialist needs a combination of writing, storytelling and strategizing skills in order to create and manage marketing projects that resonate with a target audience.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

DECEMBER 19, 2018

Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. AnnGynn Click To Tweet.

Content Marketing 86

Content Marketing Government Marketing Food 86

Content Marketing Institute

NOVEMBER 13, 2017

But, when I sat down to develop a presentation applicable to a wide audience, I was stumped. Because no model exists, I set out to create a framework: Initially, this framework was based on the T-shaped professional model that Moz , Buffer , and many others have published. Editorial planning. Audience acquisition.

Content Marketing 76

Content Marketing Marketing Content Search Engine Optimization 76

Content Marketing Institute

JULY 6, 2018

While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences. We know – and want our readers to know – we’re serving a different kind of purpose than a traditional publisher.

Content Marketing 104

Content Marketing Marketing Content Retail 104

Contently

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. To develop a results-driven strategy, your content team needs to understand what type of information (and what content formats) your audience craves and what your competitors have already published.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. Why this works.

Brand 98

Brand Contractor Editorial Content 98

Content Marketing Institute

MARCH 20, 2018

From an outsider’s view, it can be easy to assume content creators simply generate imaginative ideas, write (or record) them, and then publish them as a blog post, email message, or other content piece. Turn Your Strategy Into a Stellar Editorial Content Plan. How do we craft compelling stories that our audience will love?

Content Creation 110

Content Creation Content Creator Editorial Content 110

Content Marketing Institute

DECEMBER 28, 2018

The new tech solution would, he hoped, prevent the product team from publishing content before it was approved. But when Robert suggested the attendee simply ask the team to stop publishing unapproved content, the conference-goer admitted he hadn’t thought of that simple approach. Robert’s take? Click to enlarge.

Content Marketing 90

Content Marketing Marketing Storytelling Editorial 90

Contently

MARCH 18, 2024

Take these learning lessons from BBH: Zero in on a specific audience: It’ll help you create hyper-relevant content that speaks directly to the concerns, aspirations, and realities of your chosen niche. Visual storytelling is worth a thousand words: Use it to simplify complex information. The results? Nothing short of a transformation.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Neil Patel

AUGUST 25, 2021

By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. If you accomplish that goal, the introduction, the subtitles, the bullet points, and the storytelling will take care of the rest and convert the reader into a customer. Why Should You Care About Headlines?

Writing 145

Writing Copy Content Marketing Storytelling 145

Content Marketing Institute

DECEMBER 27, 2017

Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Think of it as building a road map of the content experience you intend to cultivate and how it will connect your business with your audience – and move both closer to achieving their goals.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Neil Patel

SEPTEMBER 10, 2020

They should also have a good reputation with journalists, publishers, and influencers. An editorial calendar can be difficult to manage; your agency should be able to handle these details for you. They have deep knowledge in specific industries, and they publish original research in journals and well-known publications.

Agency 145

Agency Content Marketing Marketing Content 145

Neil Patel

MARCH 29, 2021

Even more groundbreaking, Gates suggested content could serve as an equalizer because anyone (and any brand) could create and publish content: One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. It’s not so simple these days.

Content 145

Content Keywords Digital Marketing Social Media 145

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 103

Brand Content Storytelling Editorial Team 103

CoSchedule

JANUARY 19, 2023

Stage Four: 10x Calendar 10x Calendar: This is a simple editorial calendar template for you to map out your 10x projects. 10x Content Scorecard: This template helps you score your content before it’s ever published.It’s a dead simple way for ensuring consistent quality and measuring potential impact before a piece is published.

Marketing 57

Marketing Storytelling Editorial Projects 57

Content Marketing Institute

MARCH 21, 2018

Here’s how it could work: Pick 16 articles published in four of your primary categories. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Pick the metric (i.e.,

Content Marketing 97

Content Marketing Marketing Content Storytelling 97

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Go push the button, go make the thing, press record, publish the piece.”. Publish the piece by @isocialfanz via @mdeziel. Who is your audience? Juntae DeLane , founder/CEO, Digital DeLane/Digital Branding Group.

Content Marketing 90

Content Marketing Marketing Content Editorial Team 90

ProBlogger

JANUARY 6, 2017

Places you’d love to get a guest post published. Nail that editorial calendar. But when it comes to keeping continuous, excellent content on my blog, an editorial calendar is MAN-DA-TO-RY. How to Create a Successful Editorial Calendar. Develop an Editorial Calendar (and How to Do So!). Set a schedule.

Editorial 49

Editorial Social Media Blog Blogging 49