The Write Life

FEBRUARY 10, 2024

From the persuasive prose of a seasoned copywriter to the captivating narratives of a storyteller, trigger words help breathe life into written content, transforming passive readers into active participants. Discover: Promotes exploration or revelation. Save: Promotes cost-saving or resource-preserving actions.

Writer 64

Writer Storytelling Sales Copy Engagement 64

Smart Blogger

JULY 5, 2023

From TikTok to YouTube Shorts, Instagram to Facebook Reels, and even Twitter , virtually all the major platforms support and promote short videos to their audiences. They allow for quick and impactful storytelling, capturing attention in a world of ever-decreasing attention spans. But why are short videos so effective?

Social Media 92

Social Media Media Content Creation Entertainment 92

Backlinko

JANUARY 8, 2024

With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. If you’re planning on starting your own podcast, you’ll need to determine your target audience from the get-go.

Entertainment 105

Entertainment Advertising Utilities Ads 105

Buffer

DECEMBER 20, 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. But not every trend was a welcome one.   Let’s give 2023 a quick rewind.

Social Media 119

Social Media Media Storytelling Entertainment 119

Smart Blogger

JANUARY 24, 2024

And whatever you’re alluding to within your story, article, screenplay, speech, or conversation, you want your audience to feel that spark of recognition. Storytellers use allusions all the time and have for centuries. You probably use allusions more often than you realize. So what are some good allusions you can use to draw them in?

Storytelling 96

Storytelling Portfolio Entertainment Copywriter 96

Smart Blogger

JANUARY 22, 2024

The reasons are manifold: Guides Your Marketing Strategy : A well-defined funnel helps in tailoring your marketing efforts at different stages, ensuring that you’re reaching out to your audience in the most effective way. But it’s also crucial to actively engage with your target audience.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Smart Blogger

JUNE 20, 2023

Authentic, unexpected content that entertains and resonates with your audience can cause your brand to skyrocket in popularity. Their ‘Real Beauty’ campaign was less about selling soap and more about promoting self-acceptance and celebrating diversity. It was more than just a marketing strategy ; it was a movement.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Neil Patel

JANUARY 19, 2021

Promote Your Product. How do you get the most from promotional tweets? For example, tweets like this one would translate equally well into a promotional voice tweet because it’s funny and understated: Take a lesson from MoonPie. There’s power in storytelling. Entertain Audience. A final tip. Share Stories.

Social Media 139

Social Media Entertainment Digital Marketing Promotion 139

Neil Patel

AUGUST 4, 2021

It seems the positive results have been due to audience preference, with video content being considered “easy to consume” as well as creating a welcome break from “ overabundance of textual information online.”. Educational videos are all about adding value to your audience. Entertaining Videos. Stick with what you know.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Smart Blogger

JULY 26, 2023

They’ve earned the trust and respect of their audience , and in turn, have the power to shape their followers’ perceptions, choices, and yes, even their purchasing decisions. She uses her platform to promote positivity, self-love, and cultural inclusivity. Entertainment Influencers 20. Design Influencers 14.

Food 64

Food Social Media Architecture Entertainment 64

Smart Blogger

JUNE 1, 2023

Using precise targeting and personalized content, businesses can reach audiences like never before. Inbound marketing focuses on creating valuable content and experiences tailored to the audience, pulling them in naturally. Content Marketing Content marketing goes beyond the confines of mere sales pitches and promotions.

Digital Marketing 81

Digital Marketing Marketing Social Media Search Engine Optimization 81

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. Click To Tweet. In the name of brand love.

Brand 97

Brand Banking IT Entertainment 97

Neil Patel

OCTOBER 13, 2020

Major categories include food establishments, attractions, professional services, personal services, entertainment, retailers, transportation, and more. The keywords should be contextually relevant and make sense for the audience you’re targeting. Think about how you can give value to this audience in particular.

SEO 141

SEO Search Engine Optimization Transportation Keywords 141

Buffer

DECEMBER 20, 2023

From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide. But not every trend was a welcome one.   Let’s give 2023 a quick rewind.

Social Media 52

Social Media Media Storytelling Entertainment 52

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. 4 weeks after @caclosets debuted its magazine, it was generating $42 for every $ spent. EditorStahl #CMWorld Click To Tweet.

Content Marketing 74

Content Marketing Editorial Healthcare Entertainment 74

Neil Patel

NOVEMBER 25, 2020

When you make an emotional connection with your audience, it’s incredibly easy to steer them to the desired outcome. And they did it all using that emotional connection through storytelling. The most successful marketers know how to lean on the emotional over logic in order to make their content draw in the audience.

Sales 145

Sales Marketing Persuasion Content 145

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Education 99

Education Brand Banking Retail 99

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). It’s content about a sauce promotion designed to promote more sauce. Don’t write “velcro.”

Content Marketing 86

Content Marketing Government Marketing Food 86

Content Marketing Institute

JANUARY 15, 2018

After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? A lack of focus on the audience’s needs was frequently cited as a key mistake. Now, that we have the audience-focus thing on the list, let’s dive into 27 more characteristics of content that sucks.

Content 111

Content Content Creator Content Marketing Social Media 111

Neil Patel

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. So as online sellers, these should become your go-to places for running promoted video content. But how do you use promoted videos from paid campaigns that translate to tangible results for your e-commerce store?

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Neil Patel

MARCH 10, 2021

Remember when HP worked with Meghan Trainor to help promote their HP Pavilion x360? If you can identify the right music for your ads, you can evoke the right emotions from your targeted audience. It Can Help Your Audience Identify Your Brand. Is your ad a PSA, and you want to inspire your audience to take a specific action?

Marketing 138

Marketing Brand Awareness Script Entertainment 138

Neil Patel

OCTOBER 7, 2020

With fewer opportunities to wow your audience, you need ways to stand out, such as 3D photos. Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. Entertainment. Real Estate. 3D photos can enhance this effect.

Storytelling 125

Storytelling Advertising Concept Creativity 125

Copywriter Collective

OCTOBER 31, 2023

It involves writing content to promote a product, service, or brand to a target audience. A good copywriter crafts messages that resonate with target audiences well enough to generate the required brand awareness. Incorporating storytelling into your brand marketing. Writing engaging video scripts for visual marketing.

Copywriter 52

Copywriter Copywriting Persuasion Proofreader 52

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. Tell better stories, win hearts and minds.

Storytelling 55

Storytelling Entertainment Social Media Collaboration 55

ContentWriters

APRIL 12, 2023

Content marketing is one of the most crucial and creative components of a marketing strategy — it incorporates content creation, distribution, and promotion. And because it touches every part of a marketing plan, content marketing trends are constantly changing to adapt to new audiences, technologies, and content objectives.

Content Marketing 98

Content Marketing Marketing Content Content Creation 98

Content Hacker

FEBRUARY 27, 2024

Source: Host Gator Educate Audiences At the heart of any successful content marketing strategy lies the power to educate. This approach goes beyond merely informing your audience — it’s about equipping them with knowledge and skills that enhance their interaction with your product or service. Audience: Who are you writing for?

Recruitment 40

Recruitment Education Blog Blogging 40

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. People want travel content to inform, inspire, and entertain them throughout the dream-and-discover phase, just as they want their planning and booking requests to be accommodated. joderama Click To Tweet.

Hospitality 94

Hospitality Storytelling Content Content Marketing 94

Neil Patel

AUGUST 25, 2021

If you accomplish that goal, the introduction, the subtitles, the bullet points, and the storytelling will take care of the rest and convert the reader into a customer. A blogger friend of mine once told me that anytime he finds a compelling headline while reading, he will tweak it and make it unique for his audience.

Writing 145

Writing Copy Content Marketing Landing Page 145

Content Marketing Institute

MAY 14, 2018

How can video help explain and assist with audience pain points? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Video Storytelling Secrets From an Award-Winning Series. Why or why not? Brand engagement, direct response?

Marketing 109

Marketing Brand Awareness Storytelling Agency 109

Shorthand Content Marketing

MAY 8, 2022

In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. They offered a mixture of seasonal weather forecasts, useful household hints, entertaining puzzles, and other amusements for the reader. Almanacks were a very popular type of book in the colonial American times.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

The Creative Penn

DECEMBER 19, 2022

But unless the book is getting one of these really big advances, there is just a lot of waiting and seeing, rather than proactive marketing and promotion. And they don't play any role in the marketing and promotion and publicity of books. So they're very focused on that. And so then you end up in this really horrible situation.

Publisher 98

Publisher Publishing Publishing Sales 98

Article Writing

JUNE 5, 2023

It’s also about understanding your audience and what will resonate with them. There’s no one-size-fits-all approach to copywriting – the best copy will be tailored to its intended audience. ” – Steve Jobs One of the most important things to remember when writing copy is to find a connection with your audience.

Copy 52

Copy Writing Copywriter Copywriting 52

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. There’s no better way to improve your online visibility than by creating a large volume of high-quality website content that’s relevant & valuable to your audience. The kicker?

Content Creation 98

Content Creation Content Social Media Content Creator 98

The Creative Penn

AUGUST 21, 2023

You're taking something that doesn't exist, it's ideas in your head, and you're turning it into some type of solution or entertainment for people that they're prepared to give you cash for. Then you have to find the audience that's going to commit to that. That is by going direct, you get a one-to-one relationship with your audience.

Insurance 98

Insurance Creativity Advertising Publisher 98

Content Marketing Institute

DECEMBER 27, 2017

Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Think of it as building a road map of the content experience you intend to cultivate and how it will connect your business with your audience – and move both closer to achieving their goals.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

MARCH 13, 2017

As a blogger, you regularly produce valuable content that your audience loves. For instance, you could share your expertise and knowledge with your audience through online courses and webinars or other e-products – they can be a great way for your blog to reach new audiences and make more money. Available only for U.K.

Brand 52

Brand Storytelling Banking Social Media 52