Audience Hospitality Social Media Storytelling 
Content Marketing Institute
AUGUST 2, 2018
Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. If my media relations team can figure out how to build a bot, I bet any number of you can also figure out how to build a bot.”.
Ann Handley
FEBRUARY 9, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Use your words to paint pictures in the context of your audience. Example: Aha Media Group is a marketing agency that serves (in part) healthcare clients. Actual footage from the party tent.
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Content Marketing Institute
FEBRUARY 28, 2018
Do you find yourself running out of ideas for videos your audience will love? In those days, Jordan Winery was known for its food, hospitality, and elegant wines, not for its people. What stories could you tell about your business – and bring to life on video – that would surprise your audience? Where are the people?
Content Marketing Institute
JANUARY 22, 2019
Nor is figuring out how to apply those elemental insights in pursuit of our own business goals, audience needs, and competitive opportunities. Enabling influential members of your audience to share their experiences with your business. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media.
Content Marketing Institute
JUNE 22, 2018
You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.
Smart Blogger
OCTOBER 28, 2022
Knowing how to reach and speak to your target audience is a skill that pays handsomely. Contently can show you how to expand your audience. One of the best features of the EM blog is when Henneke takes various writing examples and deconstructs them to show you why it works for the intended audience. SmartBlogger. Copy Hackers.
Neil Patel
FEBRUARY 24, 2021
While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media.
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