Audience Hospitality Storytelling Text 
Content Marketing Institute
AUGUST 2, 2018
Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. The team didn’t use tech because it could, it used tech to show or tell the audience something. Target the ready audience.
Ann Handley
FEBRUARY 9, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. You need to do the work to become a better, more confident writer. * * * Part of me hates that bold text above—that “writing is work” business. Actual footage from the party tent.
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Content Marketing Institute
FEBRUARY 28, 2018
Do you find yourself running out of ideas for videos your audience will love? In those days, Jordan Winery was known for its food, hospitality, and elegant wines, not for its people. What stories could you tell about your business – and bring to life on video – that would surprise your audience? Where are the people?
Men With Pens
FEBRUARY 27, 2010
The meta description for your site is the text that visitors see below your link when they do a search in Google and possible matches are returned. The “Free Consultation&# is good, but that text needs to pack more punch. After reviewing all of my motorcycle cases from this past 2 years, all but one called me from the hospital.
Neil Patel
FEBRUARY 24, 2021
B2B buyers are typically large organizations (like enterprise companies, hospitals, or universities) that market their products or services to other businesses. Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. Storytelling.
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