Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading →

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Content Marketing Marketing Content 114

Content Marketing Institute

OCTOBER 13, 2021

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.

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Content Marketing Brand Marketing Content 137

Content Marketing Institute

JULY 2, 2020

Every corner of B2B is drowning in identikit, low-value content. Continue reading → The post 5 Big Obstacles Encountered by B2B Content Marketers appeared first on Content Marketing Institute. Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list.

Content Marketing 143

Content Marketing Marketing Content Brand 143

Express Writers

OCTOBER 11, 2022

Gaining exposure for your business can be a daunting task, even for the most seasoned marketers. Considering the rapid rate at which B2B marketing channels have grown for the last decade, this can seem especially difficult. But how do you know which marketing channels to invest in? Email Marketing.

Marketing 79

Marketing Social Media Email Copy Utilities 79

Content Marketing Institute

JULY 12, 2022

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that. Continue reading →

Social Media 119

Social Media Media Marketing Content 119

Ahrefs

DECEMBER 14, 2022

Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Shopify is … Read more ›

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Content Marketing Marketing Content Audience 94

Smart Blogger

OCTOBER 26, 2022

Unlike B2C marketing, B2B marketing strategies need to be more targeted. That’s because, unlike B2C buyers, B2B buyers: Are less prone to impulse buys or marketing gimmicks, like discount codes. Below, we’ll share 13 B2B marketing tactics that are sure to connect and convert your target audience.

Marketing 62

Marketing Social Media Brand Awareness Digital Marketing 62

Content Marketing Institute

SEPTEMBER 28, 2021

We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Continue reading → The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 126

Content Marketing Institute

SEPTEMBER 23, 2020

What makes a B2B content marketer great? Here’s how the three 2020 B2B Content Marketer of the Year finalists did it. Continue reading → The post Go Behind the Scenes With 3 Finalists for B2B Content Marketer of the Year appeared first on Content Marketing Institute.

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Content Marketing Marketing Content IT 128

Ahrefs

SEPTEMBER 7, 2023

A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with competitors, checking the pricing page, chatting with sales, and so … Read more ›

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Marketing Sales Brand 95

Susan Greene

JANUARY 8, 2013

These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. For B2B marketing, printed materials can be effective sales tools. For B2B marketing, printed materials can be effective sales tools. Corporate Image Brochure.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. You can pair SaaS with practically any industry – B2B or B2C. It wasn’t until recently I noticed the rise of the B2B SaaS writer.

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Content Writer Writer Content Writing 237

Content Marketing Institute

DECEMBER 13, 2023

This study proves that clear communication can attract a B2B audience and make them more likely to convert. Plain language brings a power too few decision-makers appreciate. Plus, get the resulting data-driven writing tips.

Writing 102

Writing Marketing Communication Audience 102

Content Marketing Institute

OCTOBER 22, 2019

The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. Continue reading → The post 2020 B2B Content Marketing: What the Successful Do [New Research] appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 102

Neil Patel

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Diferenças entre B2B e B2C. O que é marketing B2B?

Marketing 95

Marketing Utilities Blog Blogging 95

Content Marketing Institute

DECEMBER 23, 2019

Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity.

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Creativity Content Marketing Brand Marketing 74

Content Marketing Institute

AUGUST 15, 2019

“Energy is a good story” is the tagline this B2B Content Marketer of the Year finalist and his team deliver every day. Continue reading → The post How This Marketer Electrifies ‘Energy is Good’ Stories (B2B CMY Finalist) appeared first on Content Marketing Institute.

Marketing 69

Marketing Content Marketing Content Post 69

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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Content Freelance Content Marketing Editorial 123

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis.

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Marketing Food Electronics Persuasion 60

Content Marketing Institute

JULY 28, 2023

Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need. Continue reading →

IT 77

IT Marketing Brand 77

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

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Marketing Content Agency Content Marketing 105

Content Marketing Institute

AUGUST 1, 2023

But you might not realize how powerful it can be in product marketing, too. You already know how storytelling connects your brand with audiences. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Storytelling Marketing Brand Audience 86

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. 4 Reasons You Should Act on Influencer Marketing. A cheesy marketing stunt? HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Government Marketing Food 86

Content Marketing Institute

OCTOBER 18, 2023

B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in the CMI's latest research report.

Content Marketing 23

Content Marketing Marketing Content 23

Backlinko

MARCH 11, 2024

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

Marketing 100

Marketing Landing Page Social Media Lead Generation 100

Elna Cain

FEBRUARY 25, 2023

I Went from Making $100 to $1,000 a Post In a Saturated Market Look – There are 600 million blogs out there, and many more are being created right this second. I inched my way up the income ladder and gained high-paying clients in an oversaturated market (SaaS). I also follow content leads or marketers for SaaS businesses.

Freelance 209

Freelance Writer Landing Page Consulting 209

BKA Content

JANUARY 24, 2024

The 7 Best B2B SEO Services To Use in 2024 No matter your business, you must stand out in the vast online world. A recent survey revealed that 73% of marketers believe getting the attention of business-to-business audiences can be challenging. Leveraging the expertise of professional B2B SEO services is well worth the investment.

SEO 76

SEO Search Engine Optimization Manufacturing Finance 76

Freelance Magic

MARCH 12, 2024

For example, if you want to know about influencer marketing and find a way to write about it as a freelance writer, you not only learn more about the field but get paid to do so. To continue our example, you can be a freelance writer offering blog writing in the B2B SaaS industry. And the best part? You get paid to learn new stuff.

Freelance 239

Freelance Script Portfolio Banking 239

Credible Content

MAY 24, 2023

Does irony in copywriting work best in B2B or B2C advertising? While irony can be used in both B2B (Business-to-Business) and B2C (Business-to-Consumer) advertising, its impact and reception may differ. Building Rapport and Humanizing Brands: Irony can help create a sense of rapport and connection with B2B buyers.

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Copywriter Copywriting Entertainment Advertising 130

BKA Content

APRIL 19, 2024

Statistics show that content marketing yields three times as many leads as traditional marketing approaches. Content development companies create, edit and refine content for websites, social media and marketing materials. What Are Content Development Services?

Search Engine Optimization 65

Search Engine Optimization Content Creation Healthcare Content 65

BKA Content

SEPTEMBER 1, 2023

The Importance of SEO for B2B and How To Get Started Search engine optimization uses high-quality content to boost your company’s search rankings for target keywords. Considering that the vast majority (~80%) of B2B marketers use it, the importance of SEO for B2B is impossible to deny.

Search Engine Optimization 86

Search Engine Optimization SEO Manufacturing Contractor 86

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

Content 59

Content Freelance Content Marketing Editorial 59

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? A content marketing strategy is like a roadmap or a blueprint.

Content 144

Content Brand Awareness Collaboration Keywords 144

Content Marketing Institute

FEBRUARY 1, 2024

B2B marketers find LinkedIn to be a treasure trove of their desired audiences. But reaching them with paid ads doesn’t come cheap. A LinkedIn Ads expert shares his tips, tricks, and strategies, some of which disagree with LinkedIn’s advice.

Ads 97

Ads Audience Marketing 97

Content Marketing Institute

JANUARY 24, 2024

Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform. LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin.

IT 98

IT Marketing 98

Neil Patel

MARCH 1, 2023

This especially applies in the world of B2B, where it generally takes longer for a conversion to take place and your average customer has more knowledge of their specific niche. It’s the best tool I’ve found for B2B keyword research, and I’m not just saying that because I created it. But the answer is always the same: “Content matters.”

Keywords 91

Keywords Landing Page SEO Sales 91

Neil Patel

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. How can you leverage social selling? Cash in on the Holidays.

Sales 135

Sales Social Media Government Script 135