Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. ” AI in #contentmarketing: Driver analysis to show what factors drive the most leads.

Content Marketing 92

Content Marketing Marketing Content Text 92

Neil Patel

JULY 28, 2021

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation. Different segments of the sales funnel warrant different types of content.

IT 141

IT Content Social Media Brand Awareness 141

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year.

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Buffer

NOVEMBER 16, 2015

The good news: your boss or client is totally on board with your running content marketing. The challenge: she wants to see a content marketing plan. Plus, you know that awesome content marketing involves a lot of flexibility—how do you build that into a strategic document? I’ve been there.

Content Marketing 52

Content Marketing Marketing Writing Content 52

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. Optimize your Instagram bio for lead generation.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. There are many reasons to start guest posting. A report from Optinmonster revealed that 60% of blogs write 1-5 guest posts per month, and these drive a significant portion of website traffic.

Post 104

Post Portfolio Editorial Social Media 104

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

ProBlogger

SEPTEMBER 28, 2016

In short, when you create content that solves the problems of your audience, you eventually become their go-to source for everything related to your industry. Add Snapshots, Data References and Infographics To Your Blog Posts. Publishing 2000+ word blog posts is great. Source: Content Marketing Institute.

Brand 52

Brand Blog Blogging Lead Generation 52

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Click To Tweet.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Intergrowth

MARCH 5, 2023

If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our content marketing team does! Depending on what you sell and who your audience is, your marketing efforts might involve traditional ads (i.e.,

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

ProBlogger

AUGUST 12, 2015

Blogging can be an effective lead generation strategy, if done correctly. The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective ways to go about it. Successful content marketing now depends on the content quality.

Blog 55

Blog Blogging Landing Page Lead Generation 55

Neil Patel

APRIL 22, 2021

That is the action button you should be focusing some energy on for quality lead generation. A study conducted by Massey University Marketing Professor Harald Van Heerde and his co-researchers from Tilburg and Maastricht Universities examined household data from 16,512 customers. But, it’s a different ball game today.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Content Marketing Institute

OCTOBER 17, 2018

Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. Measure impact of content schedules and other efforts. What about the content topic ?

Landing Page 102

Landing Page Editorial Lead Generation Social Media 102

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. When you search any keyword, you’ll be shown a list of the top-performing content.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Content Marketing Institute

SEPTEMBER 17, 2018

Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. BuzzStream is a content marketing CRM. BuzzStream.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 104

Content Creator Audience Script Content 104

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. Documented content mission statement. Let me explain. crestodina Click To Tweet.

Content Marketing 97

Content Marketing Marketing Editorial Content 97

Neil Patel

JANUARY 27, 2021

Digital Marketing Challenge Day 1: Competitor Research. From working out why they are outranking you and developing new blog post ideas to coming up with new product offers and marketing ideas for your social and PPC ads, spying on competitors can lead to some big wins. Chatbots can help with more than leads.

Digital Marketing 129

Digital Marketing Marketing Social Media Keywords 129

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

Social Media 111

Social Media Media Marketing Storytelling 111