Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

Content Marketing 107

Content Marketing Marketing Content Editorial 107

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post.

Content Marketing 100

Content Marketing Proofreader Marketing Editorial Team 100

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: Oops! 17 SEO Misfires to Avoid With Website Content Marketing. HANDPICKED RELATED CONTENT: 17 IFTTT Recipes to Help Every Content Marketer Work Better.

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Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. Training is a critical part of having a well-performing content marketing team. Click To Tweet.

Content Marketing 94

Content Marketing Marketing Editorial Team Search Engine Optimization 94

Content Marketing Institute

DECEMBER 28, 2017

HANDPICKED RELATED CONTENT: 6 Steps to Find the Perfect Content Marketing Pro. How to Build a Content Marketing Practice in a Year: Lessons From Monster. Unfetter your thinking before you make editorial plans. Aim for popular AND substantive content. Does your content exhilarate your riders?

Content Marketing 101

Content Marketing Marketing Content Government 101

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

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Content Marketing Marketing Content Social Media 105

Content Marketing Institute

OCTOBER 11, 2018

To compete on this noisy (literally) landscape, content marketers may need to follow a few SEO guidelines that relate to the informational needs and behaviors of spoken-word searchers. For example, as a blog post by U.K.-based Read: Is Voice Search the Future of Content Marketing? Content conclusion.

Content Marketing 100

Content Marketing Marketing Storytelling Content 100

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

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Content Marketing Marketing Content Creativity 98

Buffer

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

Content 123

Content Freelance Content Marketing Editorial 123

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. AI in #contentmarketing: Find #SEO-friendly #content topics via text mining.

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Content Marketing Marketing Content Text 93

iWriter

FEBRUARY 29, 2024

In addition to understanding your audience’s characteristics, knowing where they consume content is essential. Do they prefer reading blog posts or watching videos? Understanding which channels they use will help you distribute your content in the right places for maximum reach and engagement.

Engineering 52

Engineering Editorial Content Content Creation 52

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 106

Content Marketing Marketing Content Retail 106

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities).

IT 84

IT Content Collaboration Social Media 84

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. How’s that effort going?

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Content Editorial Editorial Team Content Marketing 223

Contently

JANUARY 3, 2023

How can content marketers uphold AI ethics and use generative AI responsibly? Generative AI has the potential to revolutionize content marketing , but several ethical considerations must be addressed. Clearly define the goals and objectives of your content marketing campaign before using generative AI.

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Content Creation Government Electronics Content 78

Buffer

JANUARY 15, 2024

Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. " 5.   "It’s always easier to state and emphasize a point with examples, and good content does exactly that," she says. 

Content 59

Content Freelance Content Marketing Editorial 59

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

Content Creation 91

Content Creation Content Projects Freelance 91

Buffer

JULY 31, 2023

CNET shares transparent insights into how AI is used in its content CNET uses AI to write its articles but emphasizes that they don’t publish AI-generated content without having it reviewed and edited by humans before posting – even more since an incident with its content.

Content Creator 90

Content Creator Content Creation Editorial Content 90

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Few content teams have someone with such a keen eye for facts. AI is helpful, but it still needs humans to guide and direct what’s produced.

Content 101

Content Editorial Publisher Publishing 101

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. Email sign-up readers are the holy grail of content marketers – readers who convert to subscribers. This is a sure sign iQ content is paying off.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Hacker

JANUARY 25, 2024

Picture this: You’ve got a killer idea for your blog, and you’re eager to share it with the world. But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. Check out our AIO Blogger course.

Editorial 104

Editorial Content Content Creation Collaboration 104

Buffer

DECEMBER 5, 2023

All content is expected to be shared through Google Docs. From acceptance, every aspect of the editorial process is handled manually, as we send emails back and forth till an article is fully formed and ready for publishing. In 2024, we’re looking to publish at least one guest post a week. Read her article here.

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Post Editorial Proofreader Communication 113

Bramework

DECEMBER 21, 2023

And, B2B companies with blogs get 67% more leads than those without. According to Blogher , 61% of US consumers make a purchase based on a blog post. Content Marketing Institute stated that 37% of marketers find that blogs are the most important method of content marketing.

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Brand Awareness Blog Blogging Search Engine Optimization 98

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

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Editorial Team Editorial Content Creator Content 91

Content Hacker

FEBRUARY 20, 2024

At Content Hacker, we believe in empowering you to share that narrative with the world through effective long-form content marketing. The answer is simpler than you might think: start a free blog. A few tips on how to write an awesome blog post: Finding Your Voice: Authenticity attracts readership.

Blog 52

Blog Blogging Social Media Collaboration 52

Content Marketing Institute

MAY 23, 2018

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Use @evernote for to-do lists, content ideas, business plans, notes, etc.

Marketing 104

Marketing Editorial Team Editorial Text 104

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Boom – topic cluster.

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

Brand 96

Brand IT Editorial Team Social Media 96

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Content marketing can be a tough sell to executives who are interested in its direct relationship to selling. Click To Tweet.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JANUARY 15, 2019

Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Use as a blog post. Video makes for great email content. Use in an email campaign.

Landing Page 96

Landing Page Editorial Team Editorial Brand Awareness 96

Content Marketing Institute

JUNE 29, 2018

It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content. These three design tips will keep your blog, social media, and other visuals on the right track. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing .

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Neil Patel

JULY 28, 2021

Step #4: Measure Your Results for Your Content Strategy. Measuring the results of your content marketing efforts is one of the most important aspects of developing an effective content strategy. Churning out content without analyzing your user feedback is akin to having a phone conversation on mute.

IT 141

IT Content Social Media Brand Awareness 141

Smart Blogger

JULY 14, 2023

So, what services does a content writer provide? The offerings range from SEO writing and blog posts to social media content , product descriptions, whitepapers , and e-books. However, the role of a content writer goes beyond just drafting content. Pricing can be on the higher side.

Writing Services 79

Writing Services Content Management System Writing Content Creation 79

Bramework

DECEMBER 1, 2023

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52

Content Entertainment Brand Awareness Education 52

Smart Blogger

NOVEMBER 15, 2022

Launched in late 2022, the Smart Blogger Jobs Board is a 100% free-to-use job board for freelance writers, bloggers, content marketers, SEO and social media specialists, and more. Each jobs posting is manually vetted and reviewed by a member of Smart Blogger’s editorial department. Stand-Out Features. Cost: Free.

Freelance 108

Freelance Writing Freelance Copywriting Copywriter 108

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. If this week we are trying to promote sales for Content Marketing World, for example, I can go into Sigstr and add that promotion.

Social Media 110

Social Media Management Media Editorial Team 110

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post.

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Editorial Team Content Manufacturing Keywords 105