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How to Create an Editorial Style Guide

Neil Patel

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team. Voice and Tone.

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How to Do a Content Audit in a Few Hours

Content Marketing Institute

At this point, document your evaluation. In condensed #content audit, use notes column to document actionable next steps, says @arash31. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

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7 Powerful Tools to Automate Tedious Content Marketing Tasks

Content Marketing Institute

I also use Asana to track client projects and to keep my team working like a well-oiled machine. You can communicate on each individual task, attach documents, and assign things on the fly. Use @asana to track projects & keep your team working like well-oiled machine. No one post can provide all relevant tools in the space.

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How to Make Your Content Stand Out in a Crowded, Global Marketplace

Content Marketing Institute

The further along your multi-language content marketing team is, the easier it becomes to train new people. The training materials are ready; the process is well documented; and there are plenty of examples to review. Documenting the process. Each step of our content marketing process is documented in a company wiki.

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5 Tools to Help Your Content Marketing Team Be Better

Content Marketing Institute

Because a strong team works together and marketing is a collaborative effort. Not only does it allow you to plan your editorial calendar and schedule social media, it is also an easy way to keep your team on the same page. Use @coschedule to keep your #content team on the same page, says @SEOSmarty.

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3 Helpful SEO Moves to Get on Topic

Content Marketing Institute

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. TF-IDF stands for term frequency-inverse document frequency. Boom – topic cluster. Free tools.

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A Primer to Boost Your Content’s Readability

Content Marketing Institute

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blog posts written by structural engineers.

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