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How to Turn a Blog Post into a Press Release

ProBlogger

The post How to Turn a Blog Post into a Press Release appeared first on ProBlogger. This guest post is by Erika Gimbel, a Chicago freelance writer. If you’re an ace at writing blog copy, you can write an excellent press release. To get started, take a newsworthy blog post and… 1.

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How to Harness the Power of Generative AI in 2024 and Beyond

Grammarly

In a recent webinar, Grammarly’s Lead Product Marketing Manager, Rachel Palad, and Group Product Manager, Ilinca Parlog, dove into the gen AI developments now available with Grammarly and gave a sneak peek at the 2024 product roadmap. In the webinar, Rachel and Ilinca explored how Grammarly optimizes workflows. The result?

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An Open Letter to Anyone Who Feels Writing Is (Sometimes) Hard

Enchanting Marketing

As I write this, I haven’t written a blog post for two months. I wrote the first draft of this blog post in sessions of 9 to 12 minutes. This blog post matters to me. PS I’m planning an exclusive webinar for participants in my new course Stories in Miniature on Thursday 25 May 2023.

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5 Ways to Instantly Gain More Leads

Neil Patel

In a blog post about one-on-one conversations, there’s a thought-provoking CTA that encourages readers to take the desired action i.e., click through to download a guide: Now we’re a little clearer on what makes a good CTA, ask yourself this question: When was the last time you tested the effectiveness of your CTAs?

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How to Find Blog Topics That Captivate Your Audience

Content Hacker

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for.

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How to Operationalize Your DEIB Program in 2024: Tips and Tools From HR Leaders

Grammarly

In order to tackle this problem while providing tangible tips to bring DEIB to life across the workplace, we brought together four HR leaders in a recent webinar: “ How to Operationalize DEIB in 2024. How to Operationalize DEIB in 2024 Watch the full webinar to get all of the expert insights.

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Single-Touch Attribution: Mapping Marketing ROI Back to Content

Contently

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch). After attending the webinar, they purchase the product from the follow-up email.