Content Marketing Institute

JUNE 18, 2018

Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Website 111

Website Editorial Team Landing Page Content Creator 111

Neil Patel

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages. Social Media Manager: responds to social media messages, schedules posts, and plans social media marketing campaigns.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Neil Patel

MAY 19, 2021

When it comes to creating your FAQ, you have two options: Create a dedicated FAQ page. Integrate a FAQ section on landing pages, product pages, or blog posts. Adding links to other pages within your answers adds to the FAQ power. Not adding a date could stop you from landing spot #0 with Google.

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Content Marketing Institute

JANUARY 7, 2019

The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Input your URL and discover the featured snippets , “people also ask,” and “searches related to” for your page. No one post can mention all relevant tools. Please share them in the comments.

Editorial Team 106

Editorial Team Editorial Content Concept 106

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

Brand 101

Brand IT Editorial Team Social Media 101

Fat Joe

OCTOBER 14, 2022

The software lets you analyze your rivals, measure PPC and keyword effectiveness, and get insight into their landing page strategies. Other metrics include Citation Flow which shows the quantity of links, and Visibility flow which tracks high-quality editorial links. This statistic measures the SEO longevity of a page.

SEO 95

SEO Agency Keywords Digital Marketing 95

Moz

FEBRUARY 9, 2021

That piece of content can be a blog post, a landing page, a white paper, or any number of other initiatives that require content. However, it can be helpful to offer a ballpark to avoid bringing a 500-word blog post to a 2,000-word fight. These could be great sources of links to this blog post.

Writer 60

Writer SEO Writing Content 60

Smart Blogger

NOVEMBER 15, 2022

You could ghostwrite blog posts, articles, scripts used on YouTube channels, or even books sold on Amazon. You can also try: Getting an introduction from someone who knows them; Connecting with them on social and building a relationship; Creating a piece of content (perhaps copy for a landing page?) Plans start at $14.95

Freelance 126

Freelance Writing Portfolio Proofreader 126

Moz

SEPTEMBER 27, 2020

When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. Example: you hope to rank with a text-heavy blog post for a “how to” keyword where Google is prioritizing video content. What is underperforming content?

Content 74

Content Keywords Ad Copy SEO 74

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Marketing 109

Marketing Content Agency Content Marketing 109

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 100

Editorial Editorial Team Collaboration Social Media 100

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Contently

JUNE 27, 2024

Having hard facts and figures on how your content is performing can help you determine your editorial calendar, shape your approach to SEO, and see what’s resonating with your audience. Based on this information, you can determine where the whitespace is for upcoming content, helping ensure your editorial calendar stays unique.

Marketing 52

Marketing Editorial Social Media Keywords 52

Content Marketing Institute

OCTOBER 17, 2018

It could be a landing page, a headline, a call to action, an image, social proof, or something else. For example, which landing pages are more likely to convert to a sale? Review how the landing pages differ and do more of what works better. Review your conversion rates and your editorial calendar.

Landing Page 107

Landing Page Editorial Lead Generation Social Media 107

Article Writing

SEPTEMBER 21, 2023

D) Mainstream News Publications Mainstream media publications are usually the most challenging place to get a guest post – but that does not mean it is impossible. Typically, guest posts on these sites will come in the form of an Op-Ed (Opinion Editorial). This is another easy way to find a guest posting opportunity.

Post 104

Post Portfolio Editorial Social Media 104

Backlinko

JULY 12, 2024

For example, you might create a blog post that helps solve a common customer query. I’d write random posts about topics I assumed my audience wanted to read about. But the blog posts never brought much traffic to my site. So, I read a blog post that taught me how to find the right keywords for my site.

SEO 89

SEO Keywords Agency Landing Page 89

Contently

MAY 9, 2024

Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration. Write an outline While you might be able to wing it with a blog post, long-form content like white papers require more planning. Some white papers opt to use in-text citations.

Proofreader 119

Proofreader Writing Recruitment Brand 119

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. One of the first parts of building a strong content marketing campaign is getting your team on the same page and coming up with a content strategy for the weeks, months, or years ahead. A blog without headlines can turn into a nightmare for the reader.

Marketing 143

Marketing Blogging Blog Social Media 143

Neil Patel

AUGUST 25, 2021

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines. By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. Never ever use: Top 10 Ubiquitous Places to Find Ravishing Blog Post Theses.

Writing 145

Writing Copy Content Marketing Landing Page 145

Content Marketing Institute

JUNE 6, 2018

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Landing page performance report. Accelerated mobile pages. The result?

Landing Page 105

Landing Page Editorial Team Recruitment Editorial 105

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 89

Editorial Content Editorial Team Projects 89

Moz

FEBRUARY 11, 2019

For instance, say my imaginary e-commerce website sells shoes online and I have created a dedicated category page that targets the term ‘ ankle boots ’: www.distilledshoes.com/boots/ankle-boots/. Keyword cannibalisation is not black or white — there are multiple grey areas and we will try and go though several scenarios in this blog post.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Content Marketing Institute

JUNE 26, 2018

Add credibility to website and landing pages. Focus on landing pages with the most traffic or the best leads to conversions. Craft celebratory blog posts. write a blog post displaying the evidence of your new acclaimed status. No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Content Landing Page Editorial 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 108

Content Creator Audience Script Content 108

Content Marketing Institute

OCTOBER 26, 2017

Unbounce , which has his landing page. To create a high-performance website for a startup (or any business), “Build a beast with a billion landing pages.” Envision your website as if every single page were a landing page. Even a product-description page can act as a landing page.

Pharmaceutical 100

Pharmaceutical Landing Page Marketing Editorial Team 100

Content Marketing Institute

OCTOBER 25, 2017

We switched and targeted people who had been to our landing page by installing a Facebook pixel on our website and targeting them through the custom audience feature in Facebook advertising. Landing page visitors. Blog readers (even better if you segment them by topics). Pricing page visitors.

Advertising 106

Advertising Landing Page Editorial Team Promotion 106

Content Marketing Institute

NOVEMBER 2, 2018

Limit the number of redirects to one – from one URL to the final landing page. Limit the number of redirects to one - from one URL to the final landing page, says @ab80. ? Logically, content compression shortens the time it takes to load your page as well as improves rendering time. Click To Tweet.

Website 104

Website Editorial Team Landing Page Script 104

Content Marketing Institute

APRIL 16, 2018

I type a generic term connected to the example business – hiking – and the tool generates an overwhelming number of useful suggestions of pages to create to rank for those search queries. A few years ago, search marketers needed a landing page for each variation of the keyword because search engines focused on exact keyword matching.

Keywords 111

Keywords Concept Content Editorial Team 111

Moz

JANUARY 20, 2020

My colleague and I trying to calculate how many blog posts it would take to reach 100,000 words. Our old editorial calendar was a Google sheet. I started it back when JotForm was publishing one or two blogs per week and needed a way to keep it organized. Produced in a single month. Our CEO, Aytekin, isn’t a crazy man.

Content Marketing 67

Content Marketing Editorial Marketing Content 67

CoSchedule

JANUARY 6, 2023

For example, one product mockup or paragraph of copy can easily be adapted and used across multiple emails, landing pages, and social media posts. That means at this point, it’s time to start brainstorming different events, content, and other assets you’ll need to plan, create, and publish during your product launch.

Script 52

Script Social Media Landing Page Projects 52

Intergrowth

NOVEMBER 6, 2022

It can increase the visibility of your homepage, the blog pages themselves, and your product pages. Here’s a simplified overview of how that works: When you write a valuable blog post, other sites may link to it in their own blogs and articles to provide more information to their readers.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Marketing Institute

APRIL 25, 2018

Even if your research is fabulous, you may lose if you don’t have an open-access, useful page. If you tell your story well in a blog post or article, people will want to read more – and they will be more apt to complete your form. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

Projects 103

Projects Landing Page Editorial Brand Awareness 103

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. Here are a few: Roundup blog post. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. Social media posts.

Content 109

Content Editorial Team Promotion Social Media 109

ProBlogger

JANUARY 29, 2018

It’s also for those of you who have been blogging for a while. It’s our 31 Days to Build a Better Blog course. I originally ran 31DBB back in 2009 as a blog post series. Longtime listeners will be familiar with that name, I originally ran 31 Days to Build a Better Blog in, I think, it was 2007 or 2009.

Landing Page 46

Landing Page Sales Blogger Blogging 46

ProBlogger

DECEMBER 14, 2012

You can do the same thing with blog posts. Address a topic you absolutely know is near and dear to your readers’ personal interests, or be open and transparent on your own blog about a personal issue that you feel might be applicable to others. Customize landing pages. Sure you can. Leverage customer data.

Landing Page 41

Landing Page Marketing Electronics Blogging 41

Content Marketing Institute

OCTOBER 8, 2018

Think of videos more like you do landing pages, which you monitor and optimize regularly. You post the different versions on your sales page. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. As a blogger and content marketer, 90% of the content I produce is blog posts. However, blogs can also host multiple other kinds of content formats.

Content Creation 52

Content Creation Web Content Content Keywords 52