Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Use as a blog post.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

OCTOBER 15, 2018

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blog posts written by structural engineers.

Medical 96

Medical Proofreader Government Editorial Team 96

Content Marketing Institute

MARCH 22, 2018

Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We Consider how the team treated a series devoted to virtual reality. Primary stories.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Eighty percent of people prefer to watch live video from a brand than to read a blog, and 82 % prefer live video from a brand to social posts, according to research cited by Livestream. Skillful Instagram Live. What tips do you have?

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 14, 2018

In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. No one post can provide all relevant tools in the space.

Pharmaceutical 80

Pharmaceutical SEO Editorial Team Editorial 80

Content Marketing Institute

JUNE 29, 2018

These three design tips will keep your blog, social media, and other visuals on the right track. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. White space 101: Remove to improve.

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

APRIL 11, 2018

I use G Suite ’s Google Sheets and Docs every day for everything from collaborating on a client’s blog content to creating spreadsheets to track email outreach promotion and more. One of my favorite uses of Google Docs is to create standard operating procedures for my team. No one post can provide all relevant tools in the space.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

APRIL 24, 2018

Subtopic content is the base of the mountain – the content you create on a weekly basis, like blogs, videos, etc. . It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. No one post can provide all relevant tools in the space.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

NOVEMBER 30, 2017

Please note: All tools included in our blog posts are suggested by the sources, not the CMI editorial team. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

JUNE 18, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Have you been using video content on your site lately? Please share your favorite tools and tricks in the comments.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. You can maintain a separate alert where you track only web and news/blogs mentions. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Brand 102

Brand Content Editorial Team Social Media 102

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

MARCH 5, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Share how you’re using it in the comments. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.

Editorial Team 107

Editorial Team Entertainment Content Creator Editorial 107

Content Marketing Institute

DECEMBER 15, 2017

For example, they may be first to hear about a sale at Target or first to share articles from our blog that give tips on living a more sustainable lifestyle. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. bridgetmburns Click To Tweet.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Marketing Institute

JANUARY 2, 2018

Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. No one post can provide all relevant tools in the space. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

FEBRUARY 15, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Use code BLOG100 to save $100 and register today. . Cover image by Joseph Kalinowski/Content Marketing Institute.

Editorial Team 105

Editorial Team Content Editorial Content Marketing 105

Content Powered

JULY 22, 2022

You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish. To become a writer on VentureBeat, I had to fly to San Francisco, buy a ticket to their conference, and rub shoulders with the editorial team.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

AUGUST 23, 2018

Build a separate content marketing dashboard using Google Analytics to allow your team to quickly see how articles perform and learn from their success and failures. Here’s a nice collection of Google Analytics dashboards, including a blogging dashboard and conversion tracking dashboard. Do you have a tip for the list?

Content Marketing 92

Content Marketing Marketing Editorial Team Search Engine Optimization 92

Content Marketing Institute

JANUARY 24, 2019

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. What tools would you consider using for your social media strategy? What other tools would you add to this list? Share your thoughts below!

Social Media 100

Social Media Media Editorial Team Collaboration 100

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. It’s like preferring to consume medical advice from WebMD vs. a blog page written by your mother’s childhood friend. . Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The other page appears in 850 searches.

Editorial Team 88

Editorial Team Keywords Medical Engineering 88

Content Marketing Institute

DECEMBER 4, 2018

Derek offers the example of a hypothetical article called Blogging Best Practices in 2013. Each subsequent year, you update a couple links and screenshots in the post and change the date in the headline. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 98

Content Editorial Team Entertainment Content Creator 98

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Create utterly original, standout, creative content.

Content 103

Content Editorial Team Keywords Construction 103

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Want to find guest blogging opportunities (since many websites these days pay for guest posts)?

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

JANUARY 7, 2019

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can mention all relevant tools. The good news is, when it comes to existing ranking pages, it’s mostly about tweaking and expanding your existing copy rather than writing from scratch.

Editorial Team 101

Editorial Team Editorial Concept Content 101

Content Marketing Institute

OCTOBER 24, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Please share your thoughts. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

SEPTEMBER 19, 2018

If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 101

Editorial Team Contractor Freelance Content 101

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 103

SEO Editorial Team Editorial Search Engine Optimization 103

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Writer 108

Writer Content Freelance Editorial Team 108

Content Marketing Institute

SEPTEMBER 10, 2018

Write a blog (or two, or three) for your company intranet to share the knowledge bonanza with your teams. Then in a month or so, do a team presentation focusing on one key innovation or knowledge takeaway from the conference. In the end, conferences, blogs, podcasts, etc., CMWorld Click To Tweet. Create internal content.

Content 90

Content Editorial Team Banking Editorial 90

ProBlogger

MAY 12, 2011

This guest post is by Eric Enge of Stone Temple Consulting. Not getting all the search traffic you would like to get to your blog? One way to improve your results is to tap into long tail search terms to use in your posts. We are discussing how to leverage the long tail within your blog. Post from: ProBlogger Blog Tips.

Editorial Team 42

Editorial Team Blog Blogging Consulting 42

Content Marketing Institute

NOVEMBER 12, 2017

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. HANDPICKED RELATED CONTENT: 8 Ways Intelligent Marketers Use Artificial Intelligence.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 20, 2017

Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements. Tools use AI to help people surface the right content to share across a network or to enhance a blog.

Marketing 106

Marketing Content Agency Content Marketing 106

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 98

Promotion Editorial Team Blog Blogging 98

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness.

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

MAY 29, 2018

For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page. Here are a few more examples of automatic zaps you could create: Publish your WordPress blog posts to your Scoop.it Get Slack notifications for new comments on your WordPress blog posts.

Content Marketing 108

Content Marketing Editorial Marketing Content 108

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. From there, I notify the editorial team, so it can prepare the show notes for publishing on the CMI blog. No one post can provide all relevant tools in the space.

Editorial Team 98

Editorial Team Editorial Content Marketing Construction 98