Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable.

Audience 108

Audience Editorial Team Editorial Social Media 108

Content Marketing Institute

NOVEMBER 30, 2017

The content team at Red Hat found this out first hand. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on). marciarjohnston Click To Tweet. Tied the metrics to the adjusted framework.

Content 222

Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. See key content distribution terms near end of this post.).

Editorial Team 89

Editorial Team Editorial Content Creator Content 89

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog.

Landing Page 94

Landing Page Editorial Team Editorial Brand Awareness 94

Content Marketing Institute

OCTOBER 15, 2018

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. Our content was too academic and didn’t resonate with our audience. What about you? Is your brand deliberately centered on readability?

Medical 96

Medical Proofreader Government Editorial Team 96

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your case. DIY options.

Website 110

Website Editorial Team Landing Page Content Creator 110

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. When I first signed up for Instagram, I had no clue how to use it.

Landing Page 110

Landing Page Editorial Team Editorial Social Media 110

Content Marketing Institute

FEBRUARY 21, 2018

Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Branded hashtags make your @Instagram post easier to find for people who already know your company. Post a series of pictures and integrate a call to action inviting people to view more on Vogue’s website.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JUNE 29, 2018

These three design tips will keep your blog, social media, and other visuals on the right track. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing .

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

NOVEMBER 14, 2018

In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. Search query intent is still a strong signal. Google #SEO Click To Tweet.

Pharmaceutical 80

Pharmaceutical SEO Editorial Team Editorial 80

Content Marketing Institute

MARCH 5, 2018

Live video is a great way to grow your community and show up on a more human level. Unlike regular video, the live format feels less rehearsed and edited, plus it shows up in your followers’ streams in a different way than regular video. Be yourself; embrace your quirks and sense of humor. Don’t overproduce it. Sound and lighting matter. Promote it.

Editorial Team 108

Editorial Team Entertainment Content Creator Editorial 108

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. It’s a task manager tool that’s part project management software, part team communication tool, part to-do list. Social Report for social media management. And a big time suck. How much does it cost?

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JANUARY 2, 2018

People have a misconception about what it means to be a marketing expert. For example, our president at Convince and Convert, Jay Baer, is a master and he knows a lot of things, but he’s always excited to check out new territory and try new tools. You’d be surprised at how much energy we put into trying new things at Convince and Convert.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

FEBRUARY 15, 2018

Lastly, what’s great about the condensed content audit is that it gets you and your team in the habit of doing audits more often so when it’s time to do your annual audit, it will be like second nature. What if you could do a content audit in only a few hours? Impossible, you say. Consider a condensed content audit. Click To Tweet.

Editorial Team 105

Editorial Team Content Editorial Content Marketing 105

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. You can maintain a separate alert where you track only web and news/blogs mentions. Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public.

Brand 103

Brand Content Editorial Team Social Media 103

Content Marketing Institute

APRIL 24, 2018

You look up at the summit and it seems so far away. You’re not sure how you’re going to get there. A clearly defined path isn’t visible to guide you in the right direction. The whole situation is a bit scary and overwhelming. But others before you have climbed this mountain. They’ve made it to the summit. And if they can to do it, then you can too.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

DECEMBER 15, 2017

Our agency team came up with the idea of creating what we call a Goodness Circle. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products.

Recruitment 95

Recruitment Marketing Editorial Team Editorial 95

Content Powered

JULY 22, 2022

As someone who writes for Forbes, I can tell you how I did it, how others do it, and what guest posting opportunities you might have to try yourself. You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish. Six Ways to Write for Forbes.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Identify audience personas with Socialbakers.

Social Media 101

Social Media Media Editorial Team Collaboration 101

Content Marketing Institute

AUGUST 23, 2018

These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it.

Content Marketing 93

Content Marketing Marketing Editorial Team Search Engine Optimization 93

Content Marketing Institute

JANUARY 7, 2019

The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. ? ?. You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use?

Editorial Team 101

Editorial Team Editorial Concept Content 101

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. You are either keeping up or falling behind. Ability to serve your content faster, providing a reliable mobile experience. Click To Tweet.

Editorial Team 93

Editorial Team Content Editorial Communication 93

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. It’s optimized, sure, but it’s also constructed to be the ultimate read. Click To Tweet. What happens when you build SEO content with these kinds of superpowers?

Content 103

Content Editorial Team Keywords Construction 103

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. He offers P.T. Barnum still entertained his audience.

Content 99

Content Editorial Team Entertainment Content Creator 99

Content Marketing Institute

SEPTEMBER 19, 2018

Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. Building a multi-language #contentmarketing team requires planning, not a huge budget. The team knows what to do, and when and how to do it. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

Editorial Team 102

Editorial Team Contractor Freelance Content 102

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Metrics can be misleading. If you don’t go below the surface, they’re done in vain. SEO Click To Tweet. Let’s get into it. Image source. Now, let’s try “SEO tips.”

Editorial Team 89

Editorial Team Keywords Medical Engineering 89

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Identify any posts that serve as pillar pages or have the potential to do so. When you’re done, you should be able to easily group your posts into clusters. Then create and update your pillar posts as necessary. stephenjeske ?

SEO 104

SEO Editorial Team Editorial Search Engine Optimization 104

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. HANDPICKED RELATED CONTENT: Are You Ready to Hire Quality for Your Content Team? These writers make content marketing run. Alas, much of what they produce is junk. Much of it is poorly written.

Writer 109

Writer Content Freelance Editorial Team 109

Content Marketing Institute

SEPTEMBER 10, 2018

” A month or two later, approach your team and ask: “What of this do we want to commit to doing, and how do we do it over the next half year or year?” Make sure your priority post-conference action is based on resolving a problem or achieving a goal clearly understood within the company. Create a ‘contract’.

Content 90

Content Editorial Team Banking Editorial 90

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. The book of Galatians in the Bible tells us we reap what we sow. The common theme? Supercharge Your Writing Skills.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. I was surprised.

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

NOVEMBER 20, 2017

If you take away only one thing from this post, let it be Paul’s mantra: “Try it!”. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. Online media, such as The Washington Post, recommend articles based on your reading history.

Marketing 107

Marketing Content Agency Content Marketing 107

ProBlogger

MAY 12, 2011

Not getting all the search traffic you would like to get to your blog? One way to improve your results is to tap into long tail search terms to use in your posts. Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorial team) into a conference room.

Editorial Team 42

Editorial Team Blog Blogging Consulting 42

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

MARCH 27, 2018

Some believe it is a roundup post featuring industry experts and their insights. In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. A blog contributor program should be familiar to content marketers. Which is it?

Recruitment 107

Recruitment Marketing Brand Awareness Editorial Team 107

Content Marketing Institute

MAY 29, 2018

Mintent: Build your editorial calendar (free version). Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. Editor’s note: You may have missed this article when CMI published it a couple years ago. Are you struggling with too much content marketing work?

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Pat Flynn also accomplished this feat.

Editorial Team 99

Editorial Team Editorial Content Marketing Construction 99