How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing
Enchanting Marketing
NOVEMBER 14, 2023
A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. In sales copy, we don’t let readers wait long to find out the answers on questions. Birchard summarizes the latest brain research on language processing and how it applies to impactful writing.
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