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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. In sales copy, we don’t let readers wait long to find out the answers on questions. Birchard summarizes the latest brain research on language processing and how it applies to impactful writing.

Writing 184
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Precious Metals Copywriter?

Susan Greene

To stand out in the crowded precious metals industry, optimize every aspect of your business, including your sales copy. To stand out in the crowded precious metals industry, optimize every aspect of your business, including your sales copy. She can write: Compelling web copy, especially for your Home and About Us pages.

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

A content writer usually writes to educate, inform, and entertain. They both serve a purpose in growing sales for a business, but the approaches (and techniques) are different. Content writing is used to attract potential customers and educate them about the products and services of a brand.

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60+ Online Courses and Certificate Programs for Digital Marketing Consultants

Kristi Hines

Do you want to add some marketing education to your resume ? Direct-Response Copywriter – Learn the secret strategies for crafting gripping sales copy that seizes attention and sparks desire for your product or service. Learn how to use Ahrefs’ tools, data, and SEO metrics to improve SEO with the Ahrefs Certification.

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7 Neuroscience Sales Tips That’ll Skyrocket Your Sales

Neil Patel

In the book Influence: The Psychology of Persuasion , author Robert B. Reply to comments, answer questions, and, every so often, visit a reader’s blog and give them some free feedback or tips on how to improve their site. Your responsibility is to educate others’ human minds as you convey your brand’s core message.

Sales 137
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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Ready to unlock the secrets of persuasive writing? If so, congratulations, you’ve encountered the persuasive power of copywriting ! In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Let’s dive right in!

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15 writing skills that every professional content writer must have

Credible Content

Adaptability to different formats: Writing for various content formats, such as blog posts, articles, social media posts, eBooks, or video scripts. The ability to craft compelling, engaging, and persuasive content is paramount in capturing the attention of your audience and driving desired actions.