article thumbnail

10 tips on writing persuasively and how persuasive copywriting benefits your business

Credible Content

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. Dr. Roberts Cialdini has written a complete book on the topic of persuasion: Influence: The Psychology of Persuasion. These principles can be incorporated into persuasive copywriting. How does persuasive copywriting work?

article thumbnail

What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

Although it may inform and educate, that is not the primary purpose. A blog post that says “The One Thing You Need to Do to Achieve Your Goals in 2021” and reveals a secret tip and a call to action to join a coaching program. The primary purpose of a business website is to educate and inform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

White Paper: Definition and Purpose

Grammarly

A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. White papers are designed to present persuasive research, detail a problem at hand, and provide a solution to an issue. They often feature persuasive copywriting.

article thumbnail

12 Ways to Find Freelance Work Online (No Experience Needed)

Elna Cain

This means writing about: A company’s product or service Information about any deals going on Relating seasonal holidays to the business product Of course, some businesses may need educational content to attract new customers (this is the type of writing I do ). To the dead blogs out there. They had a blog on this site.

Freelance 187
article thumbnail

Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

The purpose of content can be to educate, entertain, or invite conversation with the reader. That content writer could employ several tactics to achieve this goal, whether developing blog content to position you as a thought leader, producing an e-book as a solution guide for prospects, or adding testimonials as social proof.

article thumbnail

Build Your Writing Self-Efficacy

Jane Friedman

Last year, Albert Bandura, a renowned psychologist and giant in the field of education, passed away in his 90s. In a summary of 8 meta-analyses on self-efficacy, education researcher Dr. John Hattie found that self-efficacy has a.71 Receiving authentic encouragement from people you trust (social persuasion).

Writing 121
article thumbnail

How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

A science-backed approach to writing for impact Today’s blog post is inspired by the book Writing for Impact by Bill Birchard. Whether you’re writing a blog post or sales copy, consider how you can satisfy your readers’ hunger for knowledge. That delay can heighten the anticipation and its pleasure. People are eager to learn.

Writing 184