Smart Blogger

MAY 9, 2023

Learn from the Greats & Study Successful Copywriters Study the work of successful copywriters like David Ogilvy and learn from their techniques. David Ogilvy, “ Ogilvy on Advertising ” (affiliate link), is a great place to start. Analyze their writing, take notes, and apply what you learn to your own copy.

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Copywriter Copywriting Persuasion Search Engine Optimization 88

ProBlogger

MARCH 7, 2013

This is very similar to the concept of a blog persona. Darren has previously written about creating reader profiles/personas to help with your blogging and identified the many benefits: It personalizes the blogging experience. It can be helpful for recruiting advertisers. Read this article at the Social@Ogilvy blog.

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Recruitment Social Media Concept Advertising 42

Smart Blogger

MARCH 14, 2023

In other words, a letter you receive in the mail, an advertisement you watch on TV, a voicemail message you receive from a salesperson, a marketing email to subscribers, a landing page with a CTA for a product, a video on YouTube about a product, a press release, push notification , and a webinar are all examples of copywriting.

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Copywriter Copywriting Freelance Copywriting Script 120

Men With Pens

MARCH 25, 2010

To illustrate just how incredibly bad copy can go when meaning is ignored, here are some astonishing examples from the world of advertising: Coors decided to use its slogan, “Turn it loose,” in Spanish advertisements. When you do this, it’s not that you’re stupid. It’s just that you’re ignorant. Read everything.

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Copywriter Copywriting Food Copy 81

Content Marketing Institute

JANUARY 23, 2019

Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Ogilvy #research @hubspot Click To Tweet. Facebook Pages w/ over 500K likes have an average organic reach of 2% or less. It’s never going to get better.”.

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Promotion Content Contractor Social Media 100

Men With Pens

FEBRUARY 27, 2010

James squinted into the bright sun as he strapped on his helmet, sitting deep on the black rental motorbike between his legs. He’d be glad to get out of the airport parking lot. Denver International was a far cry from the woods of back home. At least she got to lead him around the city like a queen. It was quiet.

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Website Keywords Copy Hospitality 43

ProBlogger

OCTOBER 3, 2016

11 Techniques for Writing Great Blog Post Titles. Today, I’m going to talk about crafting the titles for your blog posts. Get your title right and it will completely change the destiny of your blog post. Further Resources on Tips for Writing Great Blog Post Titles. Your blog post title matters for a few reasons.

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Blog Post Post Search Engine Optimization Writing 36

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. Step by step, then, SEO is when: You research keywords … Then select a particular keyword and … Use that keyword to write content … Which other people then read and share on Twitter, Facebook, their own blogs and other social media platforms.

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Copywriter Copywriting SEO Writing 144

Buffer

JULY 2, 2016

Where to try these : Headlines, bullet points, subject lines (Sidenote: For a fun blast from the past, courtesy of Ben Locker , here are a couple advertisements for power words that date back to 1961. Ogilvy’s 20 influential words came out two years after these.) I’d love to hear about them in the comments.

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Copy Persuasion Writing Copywriter 81

Content Marketing Institute

OCTOBER 20, 2017

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? A long time ago, I was a designer for a small advertising agency. Those days helped me understand the difference between good and bad design , which has been helpful in creating a blog. You do not have to use all of them.

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Blog Post Post Content Blog 111

Neil Patel

OCTOBER 30, 2020

In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. Competition in native advertising and social media marketing is fierce. Why does it work?

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Storytelling Persuasion Social Media Creativity 145