Content Marketing Institute

MAY 23, 2018

I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful. Lumen5 (free and paid) is a social video tool that creates videos from blog posts using artificial intelligence. Here are some winning picks from some of our favorite sources. via @arniek. It’s the best.

Marketing 102

Marketing Editorial Team Editorial Text 102

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable.

Audience 107

Audience Editorial Team Editorial Social Media 107

Content Marketing Institute

NOVEMBER 30, 2017

The content team at Red Hat found this out first hand. A few years ago, the team took a hard look at the company’s content and found that it was heavily oriented toward what Red Hat sells (IaaS solutions, PaaS solutions, Linux solutions, and so on). marciarjohnston Click To Tweet. Tied the metrics to the adjusted framework.

Content 222

Content Editorial Editorial Team Content Marketing 222

Smart Blogger

FEBRUARY 20, 2023

Marketing has many variables, often requiring a versatile team. This team may include all or any combination of the following roles: Writers and Editors Designers and Artists Strategists and Analysts Specialists and Managers Coordinators and Directors. So what are the in-demand marketing jobs? What does it take to land one of them?

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Chances are, many of them can.

Content Marketing 97

Content Marketing Proofreader Marketing Editorial Team 97

Content Marketing Institute

FEBRUARY 21, 2018

HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Eighty percent of people prefer to watch live video from a brand than to read a blog, and 82 % prefer live video from a brand to social posts, according to research cited by Livestream. Hashtags for Likes. Instagram Tags. All Hashtag.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JUNE 29, 2018

These three design tips will keep your blog, social media, and other visuals on the right track. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing .

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your case. DIY options.

Website 109

Website Editorial Team Landing Page Content Creator 109

Content Marketing Institute

APRIL 11, 2018

It’s a task manager tool that’s part project management software, part team communication tool, part to-do list. Social Report for social media management. Managing your social media can be a big pain. And a big time suck. Use #socialmedia management tool like @TheSocialReport to shave hours off your time every week. How much does it cost?

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

MARCH 5, 2018

Live video is a great way to grow your community and show up on a more human level. Unlike regular video, the live format feels less rehearsed and edited, plus it shows up in your followers’ streams in a different way than regular video. Be yourself; embrace your quirks and sense of humor. Don’t overproduce it. Sound and lighting matter. Promote it.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Content Marketing Institute

JANUARY 2, 2018

People have a misconception about what it means to be a marketing expert. For example, our president at Convince and Convert, Jay Baer, is a master and he knows a lot of things, but he’s always excited to check out new territory and try new tools. You’d be surprised at how much energy we put into trying new things at Convince and Convert.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. CMIContent blog will leave time for readers to pause and reflect on weekends, says @Kmoutsos. Our new publishing frequency.

Publisher 96

Publisher Publishing Publishing Editorial 96

Content Marketing Institute

FEBRUARY 15, 2018

Lastly, what’s great about the condensed content audit is that it gets you and your team in the habit of doing audits more often so when it’s time to do your annual audit, it will be like second nature. What if you could do a content audit in only a few hours? Impossible, you say. Consider a condensed content audit. Click To Tweet.

Editorial Team 104

Editorial Team Content Editorial Content Marketing 104

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. You can maintain a separate alert where you track only web and news/blogs mentions. Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Excludes my tweets.

Brand 101

Brand Content Editorial Team Social Media 101

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. When I first signed up for Instagram, I had no clue how to use it. I just created an account and let it sit there for more than a year. I never thought I could use it to build an audience. Click To Tweet.

Landing Page 109

Landing Page Editorial Team Editorial Social Media 109

Content Marketing Institute

NOVEMBER 14, 2018

In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. Search query intent is still a strong signal. Google #SEO Click To Tweet. Not bad: [link].

Pharmaceutical 79

Pharmaceutical SEO Editorial Team Editorial 79

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blog posts through social media. Click To Tweet. Fancy getting in on the action? Enter keyword research.

Editorial Team 103

Editorial Team Content Manufacturing Keywords 103

Content Marketing Institute

DECEMBER 15, 2017

Our agency team came up with the idea of creating what we call a Goodness Circle. For example, they may be first to hear about a sale at Target or first to share articles from our blog that give tips on living a more sustainable lifestyle. Because it’s not transactional (i.e., they are not paid), it feels very genuine.@TomsofMaine

Recruitment 93

Recruitment Marketing Editorial Team Editorial 93

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. For a start, they’re more forgiving.

Landing Page 92

Landing Page Editorial Team Editorial Brand Awareness 92

Content Marketing Institute

OCTOBER 15, 2018

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew.

Medical 94

Medical Proofreader Government Editorial Team 94

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. You also can filter results by regions, categories, or months.

Social Media 98

Social Media Media Editorial Team Collaboration 98

Content Marketing Institute

AUGUST 23, 2018

These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional? It is all in how you grow it.

Content Marketing 90

Content Marketing Marketing Editorial Team Search Engine Optimization 90

Content Marketing Institute

JANUARY 7, 2019

The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. ? ?. You spent hours (and maybe days) creating that content. It enjoyed solid exposure when it first went live but, months later, it’s neglected and almost ignored. How can you put that old content to better use?

Editorial Team 99

Editorial Team Editorial Concept Content 99

Content Marketing Institute

APRIL 24, 2018

You look up at the summit and it seems so far away. You’re not sure how you’re going to get there. A clearly defined path isn’t visible to guide you in the right direction. The whole situation is a bit scary and overwhelming. But others before you have climbed this mountain. They’ve made it to the summit. And if they can to do it, then you can too.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. He offers P.T. Barnum still entertained his audience.

Content 96

Content Editorial Team Entertainment Content Creator 96

Content Powered

JULY 22, 2022

You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish. According to Moz , it's number 44 in terms of Domain Authority, which means it's one of the top 50 websites in the world in terms of SEO power behind it. Six Ways to Write for Forbes.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. You are either keeping up or falling behind. Ability to serve your content faster, providing a reliable mobile experience. Click To Tweet.

Editorial Team 91

Editorial Team Content Editorial Communication 91

Content Marketing Institute

SEPTEMBER 19, 2018

Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. Building a multi-language #contentmarketing team requires planning, not a huge budget. The team knows what to do, and when and how to do it. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

Editorial Team 99

Editorial Team Contractor Freelance Content 99

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Most of the 4 million blog posts published each day get lost in the noise. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. It’s optimized, sure, but it’s also constructed to be the ultimate read. Click To Tweet.

Content 101

Content Editorial Team Keywords Construction 101

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Metrics can be misleading. If you don’t go below the surface, they’re done in vain. If you don’t go below the surface, your search metrics are done in vain, says @itsrbek.

Editorial Team 86

Editorial Team Keywords Medical Engineering 86

Content Marketing Institute

MAY 21, 2018

Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. HANDPICKED RELATED CONTENT: Are You Ready to Hire Quality for Your Content Team? These writers make content marketing run. Alas, much of what they produce is junk. Much of it is poorly written.

Writer 107

Writer Content Freelance Editorial Team 107

Content Marketing Institute

JUNE 19, 2018

Each row should have a blog post URL and its corresponding focus topic. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. You won’t need the help of your IT department to use these techniques, but you will need to think like a strategist.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Content Marketing Institute

SEPTEMBER 10, 2018

” A month or two later, approach your team and ask: “What of this do we want to commit to doing, and how do we do it over the next half year or year?” It’s the day after an invigorating conference. Your head has been filled with trends, slide decks, tips, graphics, and inspiring stories. Andrew Davis , author and CEO, Monumental Shift.

Content 88

Content Editorial Team Banking Editorial 88

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. What these stats tell us is that the internet is the most popular way individuals search for an attorney. What Is a Legal Content Writer?

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. I was surprised.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. The book of Galatians in the Bible tells us we reap what we sow. The common theme? Supercharge Your Writing Skills.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

That experience, a first for me, was so logical, natural, convenient, and simple that I hardly noticed it. An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Nothing about the exchange shouted, “Hey! Check it out! Artificial intelligence at work!”. intelcontent Click To Tweet. You get it.

Marketing 105

Marketing Content Agency Content Marketing 105