Jane Friedman

APRIL 5, 2023

Photo by Ian Hutchinson on Unsplash Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). My wife’s books currently earn a healthy six-figure income. So I had to make sure every minute I spent was on the right marketing for us.

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The Creative Penn

OCTOBER 20, 2023

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. You can also listen to a recent episode with Thomas on Novel Marketing and Christian Publishing on The Creative Penn Podcast.

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Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales. You just need to understand how to market a book. How to Market a Book. In many ways, having a book is like having a website. How often do they read?

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The Creative Penn

APRIL 24, 2023

How can publicity form part of your book marketing strategy? How can you research the best media and craft a pitch or a press release that might get you and your book some attention? Today we're talking about her nonfiction book, Priceless Publicity: How to get money-can't-buy media coverage for your business.

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The Creative Penn

APRIL 1, 2024

There are many options for book marketing, so how do you choose the right ones for you? I give my thoughts on the different polarities on the marketing scale to help you figure out what might work for your book, your stage on the author journey, and your lifestyle.

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Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy. The Top 12 Content Marketing Books for 2023.

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ProWritingAid

DECEMBER 15, 2022

Book marketing can be daunting for authors, but you don’t need to be a marketing expert to succeed! Here are 14 book marketing tips to get you started.

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The Creative Penn

FEBRUARY 13, 2023

How can you embrace book marketing as a creative part of your author business? How can you effectively market your backlist over time? Get your free Author Marketing Guide at draft2digital.com/penn Honoree Corder is the author of over 50 books, with more than 4.5 Where's your book? I want to buy your book.”

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Neil Patel

APRIL 7, 2021

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. It is also available in audio format.

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The Creative Penn

JANUARY 15, 2023

Do you lean into your curiosity and emotion when it comes to writing and marketing? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can find my books for authors and my fiction here on Kobo. As I said, I love the book.

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Content Marketing Institute

NOVEMBER 29, 2021

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

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The Creative Penn

NOVEMBER 7, 2022

How can you create an ecosystem of children's books around a central idea? How can you market books for children? Ada-Ari talks about how she writes, publishes and markets her children's books based on African folk tales and African languages in the USA. But why did you decide to focus that on doing in a book?

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Content Marketing Institute

NOVEMBER 30, 2020

You can’t judge a book by its cover. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.

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Content Marketing Institute

NOVEMBER 28, 2022

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading →

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Smart Blogger

AUGUST 23, 2023

Enter book marketing — the secret sauce to elevating your sales. From harnessing the power of social media to crafting compelling email campaigns, we’ve got actionable strategies to get your book into the hands of more people. And let’s not forget the most crucial section — the shop where your books reside.

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Content Marketing Institute

SEPTEMBER 22, 2023

The new book by CMI’s chief strategy advisor delves into the title – Content Marketing Strategy – to look at the past decade of brands’ strategy success.

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Content Marketing Institute

JANUARY 27, 2022

You won't find marketing tips or content creation advice in the books on this list. But you will find a wealth of ideas to sharpen your thinking, master the art of persuasion, understand the science of organizing your work, and more. Continue reading →

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Content Marketing Institute

MARCH 18, 2021

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers.

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The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How can you reach more readers and sell more books in the year ahead? Get your free Author Marketing Guide at draft2digital.com/penn. The difference between paid advertising and other forms of marketing. I published 2012 was my first book.

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Verblio

DECEMBER 21, 2022

Episode 119 of Yes, and Marketing. Last year, we invited Doug Burdett to share the best marketing books of the year with us. We learned so much and his suggestions on marketing books to read were so helpful that we’ve invited him back to do it again. Best overall marketing book of 2022.

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Ben Settle

APRIL 10, 2024

Here’s what I mean: Over the last couple years especially… several people both from my email list (and most recently on Twitter) have been asking me how to go about morphing their current info publishing business into a business like mine with a print newsletter, selling print books, etc. And it put a definite limit on sales potential.

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The Idea Logical Company

MAY 8, 2024

My insight into the commercial world of book publishing is no longer informed by daily contact with people making their living in it. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.

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Content Marketing Institute

DECEMBER 17, 2019

Overwhelmed by the many industry-related book releases in 2019? Your fellow content marketers have your back. They’re sharing what they found to be the most helpful and inspiring books that came out this year.

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Content Marketing Institute

JANUARY 13, 2020

You can’t judge a book by its cover. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all. Continue reading → The post Curate the Ultimate Content Marketing Library With These 51 Book Picks appeared first on Content Marketing Institute.

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Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing.

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The Idea Logical Company

AUGUST 2, 2023

The case has been made here repeatedly over years that the business and operating model of book publishing as it has been throughout my 50+-year career is irretrievably broken. Every multi-book writer trying to sell her next book knows this. Book publishers (and other content purveyors and marketers) are well aware of them.

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Content Marketing Institute

FEBRUARY 8, 2019

One roundup list wasn’t sufficient to capture the best books in 2018 for content marketers. Here are six more books with examples, tips, and wisdom to upgrade your content marketing skills.

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The Idea Logical Company

OCTOBER 4, 2023

But they also presented what, to me, was the stark contrast on display for the whole day between people who think book publishing is largely the business it has always been and those who are seeing it isn’t and won’t ever be again. If the book was only selling dozens or hundreds a year, it made economic sense to kill it.

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The Idea Logical Company

JANUARY 4, 2023

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. That was the total number of books “in print” in English in the world.

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Melanie Saxton

MAY 2, 2024

However, I have put my legal training to good use by editing books for lawyer authors (including one in Austin) and blogging for law firms and sole practitioners. In a competitive market, it’s good to have a professional on your side. The tuition was too pricey! If it has to do with words, I’m involved!

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Enchanting Marketing

APRIL 23, 2024

How the masters of explanation use this technique Chip and Dan Heath apply the Zoom-In-Zoom-Out technique in all their books to educate business readers. Below follows an example from their book The Power of Moments. Shall I show you? I am not so worried about what people will think anymore.

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Publishing Trends

MAY 3, 2024

Police Make Arrest in Antique Book Ring Should Books Have “No-Ai” Stamps on Covers? What Book Marketing Strategies Worked for These Authors? Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Who Makes Up YA Readers?

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The Idea Logical Company

NOVEMBER 1, 2022

The ruling was explicitly to protect the “competition” for the “anticipated top-selling books” In other words, the big books by big authors for which only the Big Five can compete regularly (with occasional bids coming in from a couple of other next-tier houses) will continue to have five well-funded suitors.

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The Idea Logical Company

JUNE 19, 2022

Book publishing has changed dramatically in the past 30 years, in the past 20 years, in the past 10 years, and even in the last five years. The “incumbents” — established publishers — had a massive moat protecting them from interlopers when most books were sold in stores.

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Nick Ursborne

APRIL 6, 2024

Ethan Mollick devotes a few pages to this in his book, Co-Intelligence – Living and Working with AI. This is a powerful message, and a great way to market your services, particularly if you start early and are among the first to talk to a company about the need for a Human In The Loop.

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Melanie Saxton

SEPTEMBER 27, 2023

Whether you’re writing a technical manual, an autobiography, a novel, or a self-help book, how expertly you convey your message matters. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Look no further!

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Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Mary Karr discusses the importance of revision , and she shows us a rough draft of a sentence from her memoir Lit : Mother drove me to college in our yellow station wagon, and every night we stayed at a Holiday Inn, where we got drunk on screwdrivers. Want to know more? The rough draft. The power of stories.

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